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Wordly
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wordly is a professional copywriting, content marketing, communications and public relations agency based in Melbourne, Australia.
wordly is a professional copywriting, content marketing, communications and public relations agency based in Melbourne, Australia.

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Facebook likes are the measure of success for a marketing campaign, right? Well, not completely. In fact, Facebook likes could be the worst measure of success.
In fact, the customers you want to engage with will probably not like or share your posts at all. That doesn't mean they're not looking at your posts; it just means they're a savvier internet user. Find out why.
http://ow.ly/6fkC30jwxkk
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The point of content marketing is to increase your market share by promoting to your audience right? Well, what if you're harming your efforts by over-promoting your brand or service?
Over-promotion plagues so many content marketing strategies, and writers and editors need to work at removing promotion if they're going to succeed.
http://ow.ly/Ncyp30jhIk3
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Writing good web copy is about more than just good writing. You need to understand your audience and the medium you're working with.

Without an undertanding of these crucial factors, your copy will be ignored and sent to the back pages of the World Wide Web, and you'll have failed your task.
http://ow.ly/pZPH30jdfTn
Wordly
Wordly
wordly.com.au
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Customer loyalty is the aim of all marketing campaigns, but it is also one of the hardest marketing objectives to achieve. Conversational marketing may be a way for you to accomplish this loyalty, by making it easier for the customer to connect with your service or product.
Conversational marketing is becoming a popular means of connecting with customers, and there are tools out there that make it easy to implement.
http://ow.ly/rIYf30jaJ7S
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Ever felt jealous of travel bloggers and their seemingly perfect lifestyle? Travel blogging is a job, and you know what all jobs have in common? They can get pretty tedious. Read through this article to cure your travel blogger envy for the day.
http://ow.ly/hLBw30j2Qjk
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Every copywriter needs to be an expert proofreader. Without a good proofread, your copy won't hold any legitimacy, no matter how well crated or researched it is.

Copywriting doesn't have to be a chore, and the better you become at it, the fewer mistakes you make!

http://wordly.com.au/2018/03/14/top-tips-proofreading/
Wordly
Wordly
wordly.com.au
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Copywriters are always on the search for ways to improve their writing and give more to the client. Copywriting isn't an exact science, so it's a case of constant improvement rather than attaining perfection. Here are 5 articles that will help you to make that next, potentially life-changing improvement.
https://www.huffingtonpost.com/entry/5-copywriting-articles-that-will-change-how-you-write_us_59ca9975e4b03faa973bee48
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A lot of writers fail to understand just how important verbs are. Verbs make sentences take flight, and they are used to describe physical and mental actions, as well as states of mind.
Most people associate verbs with simple 'doing words.,' like 'run,' 'swim,' and 'fly.' But, other forms of verbs describe more complex actions, such as existing 'we are', permission 'can't' and obligation 'should.'
When you dig into the topic of a verb, you soon realise that they are the building block of sentences. Read on to gain a whole new appreciation for verbs.
http://wordly.com.au/2018/03/07/what-is-a-verb/
Wordly
Wordly
wordly.com.au
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Artificial intelligence is the buzzword for marketing in 2018, but is it all hype? According to this survey, 47% of marketers seem to think so.
Despite this lack of confidence, many big brands are already using AI for a range of marketing applications, from gaining customer insights to improving service delivery.
Hype or not, AI is making waves in the marketing world, and we need to understand it.
http://ow.ly/wzy630iLW5S
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If you're not taking advantage of the chance you have to market yourself via Facebook, LinkedIn or Twitter, you're missing a huge opportunity.
By crafting the perfect biography, you can virtually sell yourself to anyone that stumbles across your platform. You just have to make sure that your bio is compelling enough to make an impression. You don't have long, so every word needs to count.
Learn how to create a compelling professional profile here.
http://ow.ly/owPS30iG8YS
Wordly
Wordly
wordly.com.au
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