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PITCH NYC 2012 - Facebook director Sarah Personette talks about Facebook being smaller and leaner than most other large companies. “In an environment where you are super constrained in terms of human resources, you think about how to scale your message – to create ambassadors in your audience,” said Sarah Personette.

She talks about being strategic in your prioritization of goals. She also talks about scaling your efforts and thinking in terms of being only "1% done" - even at a company like Facebook.

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