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Wizard of Ads Johnny Molson, LTD
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“Before you blame (or praise) your advertising – consider these other, very-much-marketing-related, items”
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Maybe what you think is happening…isn’t happening
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“A good strategy takes months to come up with, and 10 seconds to explain.”
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While no business owner has ever said those exact words to me, the sentiment is there nonetheless:  “See, the average consumer just doesn’t get it.  They don’t care.  They just look at the price, and that’s it.  I think we need to teach people that…
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“Well, in the newspaper I have a coupon for 30% off your first visit.  My website is a template from Shopify, that’s really for the Millennials.  I have radio ads on that “listen-at-work” station talking to soccer moms, and my billboard is a picture of my…
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Rare, Remarkable, and have a Reason
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    “That’s not gonna work.” Try it anyway. “It’s too risky.” Take the risk anyway. “We’ve never done it that way.” Do it that way now. “What if people laugh?” Make sure they laugh ‘till their sides hurt. “I’m not sure about this.” There’s only one way to…
That’s Not Gonna Work
That’s Not Gonna Work
disruptingads.com
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If you buy the story, and the story is your story, you buy the product.
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Where am I strong… Where am I weak?
Funnels and Pipes
Funnels and Pipes
disruptingads.com
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A page turner from cover to cover!
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