One of our developers has taken on this task and broken down various types of data via a series of blog posts.
Here's the first one:
Don't worry JSON format users, we had some customers who said "hey what about easily accessing JSON"? We heard, felt their pain of being stuck with substandard reporting and docgen systems and made it so.
Here's more: http://tinyurl.com/7yka5u5
Seven Reasons You Should Use AutoTag
You can design
the report or document to look EXACTLY the way you want because AutoTag is
a free-form layout tool that isn't restricted to banded design.
programmer? No problem. Wizards walk you through the steps of calling upon
the data you need without you having to write a select statement.
all in the template – no code to test
when something changes. This gives business professionals unique abilities
to design, edit and generate reports and documents.
See Is What You Get. Chart tags are charts, image tags are images, and all
are rendered with live data.
One-of-a-kind tools and features, including custom functions, conditional formatting
and appropriately expanded Excel references, allow you to quickly and
easily gain insight into your data.
6. Formatting far beyond anything else out
there, including themes and styles. If it can be done in the MS Office
product, it can be done in your reports and documents.
7. By plugging into Microsoft Office, AutoTag eliminates the need for an IDE entirely. No more fighting an obtrusive IDE (integrated development environment) to build even the simplest of reports.