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Wim Rampen
Works at Delta Lloyd Groep
Attended St. Willibrord Gymnasium
Lives in Netherlands
465 followers|18,362 views
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Wim Rampen

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“If I had asked my Customers what they want, they would have asked for faster horses” [Henry Ford] “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” [Steve Jobs] These…
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Wim Rampen

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Of course I can’t see into all change agent’s minds, but I can certainly share with you what’s on mine. And what’s on mine is influenced by the context I’m in. I consider myself a marketer and a change agent. I’m always looking for and working on (new)…
Of course I can’t see into all change agent's minds, but I can certainly share with you what’s on mine. And what's on mine is influenced by the context I'm in. I consider myself a marketer and a ch...
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Wim Rampen

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Heb jij hem al? Die contextual-data-driven-omni-channel-end-to-end-digital-customer-journey-to-purchase-influencer-buyer-persona-content-marketing-strategie? De buzzwords volgen elkaar in rap tempo...
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Wim Rampen

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New Post: Understanding the Customer's Journey in five steps #customerexperience

I wrote about 5 things to remember when mapping the Customer’s Journey last week. Here’s my 5-step approach to actually mapping “the thing”. Have questions? Need help? Have a different/better approach? Please let me know in the comments, or reach out to…
I wrote about 5 things to remember when mapping the Customer's Journey last week. Here's my 5-step approach to actually mapping "the thing". Have questions? Need help? Have a different/better appro...
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Wim Rampen

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Five Things You Need To Remember When Mapping The Customer's Journey

Five Things To Remember When Mapping The Customer's Journey
Five Things To Remember When Mapping The Customer's Journey
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Wim Rampen

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Terug naar het dorpsplein van weleer. Waar mensen en merken elkaar nog in de ogen keken. Waar persoonlijke relaties bepaalden bij welke marktverkoper je je inkopen deed. Die dynamiek, maar dan in het...
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Wim Rampen

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In Customer Experience Management there is a lot to take into account. Everything a company does as well as a lot that’s happening outside the company impacts  the Customer’s evaluation of the company’s service and offering. In my experience it can be…
In Customer Experience Management there is a lot to take into account. Everything a company does as well as a lot that's happening outside the company impacts the Customer's evaluation of the comp...
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Wim Rampen

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A couple of times a year I guest-lecture for several Masters in Marketing/Customer Management programs in The Netherlands. Almost every time students approach me with a question regarding their master-thesis or other assignment. The most frequently asked…
A couple of times a year I guest-lecture for several Masters in Marketing/Customer Management programs in The Netherlands. Almost every time students approach me with a question regarding their mas...
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Wim Rampen

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5 Reasons Your Customer Experience Efforts Fail

Improving the Customer’s Experience is not easy. If your lucky it’s a “two step forward, one step back”-experience. But I know many Customer Experience professionals who get frustrated by the constant struggle to move the needle. They sense that they are…
Improving the Customer's Experience is not easy. If your lucky it's a "two step forward, one step back"-experience. But I know many Customer Experience professionals who get frustrated by the const...
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Wim Rampen

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I just posted: The answer to this question might actually provide you with some actionable insight.

With little time to write these days I thought I’d try this new format of short insights in a format that you can easily download and share. This is the 2nd. You can find the first on Customer Journey mapping here. I hope you enjoy it. If you do, or…
With little time to write these days I thought I'd try this new format of short insights in a format that you can easily download and share. This is the 2nd. You can find the first on Customer Jour...
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Wim Rampen

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Geknapt

Op 4 mei knapte er iets, in het land van de Vrijheid, bij een Moslim Geprovoceerd tot de nieuwe as van het kwaad Mag niet, kan niet, maar verbazen doet het niet De korenmolens spuwden direct hun gallige garen Bij mij knapte er ook iets Toen ik de tweet…
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Wim Rampen

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In case you missed it earlier this week
I've been involved in Customer Experience (Management) since the beginning of my career. And for as long as I can remember we (me included) have been measuring success of our efforts through metric...
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People
Have him in circles
465 people
Natalie Petouhoff's profile photo
Rubuss's profile photo
Pieter J.C. van Everdingen's profile photo
Verzekeringen.com's profile photo
Steve Bonacorsi's profile photo
Jeff Ashcroft's profile photo
Janet Jozefak's profile photo
Thomas Wieberneit's profile photo
Mark Reuter's profile photo
Work
Occupation
Manager Customer Intelligence, Customer Experience & Brand Management (OHRA) Delta Lloyd Group
Skills
Marketing, Analytics, Customer Service, Customer Experience
Employment
  • Delta Lloyd Groep
    Manager Customer Intelligence & Brand Management (OHRA), 2012 - present
    Combining quantitative and qualitative insights in Customer behavior and the Customer's experience to enhance the OHRA brand's value proposition(s), how we communicate about the vp and the way we deliver against our Customer's expectations of it.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Netherlands
Story
Tagline
Thoughts, Explorations & Concepts for Customer Driven Marketing & Service Innovation
Introduction
Besides through my Blog and Twitter, I'm using this space to engage with whomever has an interest in Customer (Experience) driven Marketing and Service Innovation and is willing to contribute, share and discuss those and related topics.

Please join me!

P.s. I also have a LinkedIn account. We can connect there if you like, under the condition we've actually met and/or talked to each other.
 
Education
  • St. Willibrord Gymnasium
    High School / Middelbare School, 1984 - 1990
  • Utrecht University
    European Public & Business Law, 1991 - 1997
  • London Business School
    Emerging Leadership Program, 2006 - 2006
Basic Information
Gender
Male
Relationship
Married
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  • WordPress