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Wim Rampen
Works at Delta Lloyd Groep
Attended St. Willibrord Gymnasium
Lives in Netherlands
427 followers|17,053 views
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Wim Rampen

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Heb jij hem al? Die contextual-data-driven-omni-channel-end-to-end-digital-customer-journey-to-purchase-influencer-buyer-persona-content-marketing-strategie? De buzzwords volgen elkaar in rap tempo...
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Wim Rampen

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New Post: Understanding the Customer's Journey in five steps #customerexperience

I wrote about 5 things to remember when mapping the Customer’s Journey last week. Here’s my 5-step approach to actually mapping “the thing”. Have questions? Need help? Have a different/better approach? Please let me know in the comments, or reach out to…
I wrote about 5 things to remember when mapping the Customer's Journey last week. Here's my 5-step approach to actually mapping "the thing". Have questions? Need help? Have a different/better appro...
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Wim Rampen

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Five Things You Need To Remember When Mapping The Customer's Journey

Five Things To Remember When Mapping The Customer's Journey
Five Things To Remember When Mapping The Customer's Journey
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Wim Rampen

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Terug naar het dorpsplein van weleer. Waar mensen en merken elkaar nog in de ogen keken. Waar persoonlijke relaties bepaalden bij welke marktverkoper je je inkopen deed. Die dynamiek, maar dan in het...
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Wim Rampen

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I think we need a serious upgrade of our Customer Experience Measurement approach..  You?
I've been involved in Customer Experience (Management) since the beginning of my career. And for as long as I can remember we (me included) have been measuring success of our efforts through metric...
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Wim Rampen

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Not that Soenil needs it, but because he deserves it!

http://www.restaurant-delindehof.nl/
reviewed:
Restaurant De Lindehof B.V.
Beekstraat 1, 5671 CS Nuenen, Nederland
I've dined there a couple of times over the past years. Most recently just a couple of weeks before they received their 2nd Michelin star. We always loved dining there because of the great mesh-up of tastes and the friendly, far from posh, service. The last time was even better then before. All at our table of 6 agreed that this was very very very special. I've been trying since to find excuses to visit Soenil again. I will soon! Highly, highly recommended!
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Wim Rampen

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5 Reasons Your Customer Experience Efforts Fail

Improving the Customer’s Experience is not easy. If your lucky it’s a “two step forward, one step back”-experience. But I know many Customer Experience professionals who get frustrated by the constant struggle to move the needle. They sense that they are…
Improving the Customer's Experience is not easy. If your lucky it's a "two step forward, one step back"-experience. But I know many Customer Experience professionals who get frustrated by the const...
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I just posted: The answer to this question might actually provide you with some actionable insight.

With little time to write these days I thought I’d try this new format of short insights in a format that you can easily download and share. This is the 2nd. You can find the first on Customer Journey mapping here. I hope you enjoy it. If you do, or…
With little time to write these days I thought I'd try this new format of short insights in a format that you can easily download and share. This is the 2nd. You can find the first on Customer Jour...
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Wim Rampen

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Geknapt

Op 4 mei knapte er iets, in het land van de Vrijheid, bij een Moslim Geprovoceerd tot de nieuwe as van het kwaad Mag niet, kan niet, maar verbazen doet het niet De korenmolens spuwden direct hun gallige garen Bij mij knapte er ook iets Toen ik de tweet…
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Wim Rampen

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In case you missed it earlier this week
I've been involved in Customer Experience (Management) since the beginning of my career. And for as long as I can remember we (me included) have been measuring success of our efforts through metric...
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Nice! … Baby
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Wim Rampen

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New blogpost: Measuring Customer Value in Experience?

I’ve been involved in Customer Experience (Management) since the beginning of my career. And for as long as I can remember we (me included) have been measuring success of our efforts through metrics like Customer Satisfaction, Customer Retention,…
I've been involved in Customer Experience (Management) since the beginning of my career. And for as long as I can remember we (me included) have been measuring success of our efforts through metric...
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Wim Rampen

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It's not that long ago. An ordinary evening on my couch at home surfing my streams as they flow through Twitter, LinkedIn, Gmail, Feedly etcetera. I was reading a post shared by @roosvanvugt: "5 th...
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People
Have him in circles
427 people
Mike Boysen's profile photo
Kenny Chew's profile photo
Nichole Fabbro's profile photo
Jed Langdon's profile photo
Dave Brock's profile photo
Nerissa Lacle's profile photo
Geom. Angelo Bellusci's profile photo
Heera Lal's profile photo
Jay Deragon's profile photo
Work
Occupation
Manager Customer Intelligence, Customer Experience & Brand Management (OHRA) Delta Lloyd Group
Skills
Marketing, Analytics, Customer Service, Customer Experience
Employment
  • Delta Lloyd Groep
    Manager Customer Intelligence & Brand Management (OHRA), 2012 - present
    Combining quantitative and qualitative insights in Customer behavior and the Customer's experience to enhance the OHRA brand's value proposition(s), how we communicate about the vp and the way we deliver against our Customer's expectations of it.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Netherlands
Story
Tagline
Thoughts, Explorations & Concepts for Customer Driven Marketing & Service Innovation
Introduction
Besides through my Blog and Twitter, I'm using this space to engage with whomever has an interest in Customer (Experience) driven Marketing and Service Innovation and is willing to contribute, share and discuss those and related topics.

Please join me!

P.s. I also have a LinkedIn account. We can connect there if you like, under the condition we've actually met and/or talked to each other.
 
Education
  • St. Willibrord Gymnasium
    High School / Middelbare School, 1984 - 1990
  • Utrecht University
    European Public & Business Law, 1991 - 1997
  • London Business School
    Emerging Leadership Program, 2006 - 2006
Basic Information
Gender
Male
Relationship
Married
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  • WordPress