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William Toll
Works at ProfitBricks
Attended New England College
Lives in Boston, MA
2,487 followers|4,414,068 views


William Toll

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Some screenshots of ProfitBricks USA Marketing Assets
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William Toll

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Great post on Cloud Innovation
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A weekend in Köln and London via EuroStar & the Channel Tunnel.
Martin Treide-Heuser's profile photoPhilip Schwartz's profile photoWilliam Toll's profile photo
Hi Philip, it's in Köln.  Enjoy London, it's a great city.
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We lowered our pricing by 30% this week and the industry is reacting.  Our co-founder, Andreas Gauger was quoted as saying: "Customers should have fundamental control and flexibility over their cloud experience, and not have to worry about being gouged on price," said Andreas Gauger, co-founder of ProfitBricks, in a prepared statement. "With our approach, customers can tailor their service to meet their exact requirements, and avoid over- or under-buying of cloud infrastructure. It's an 'unbound' philosophy that we feel delivers on the true promise the cloud was intended to be. We kicked off the current price war with a 50 percent drop in July 2013 and we are now seeing the largest players in the industry resort to the old, tired pricing, packaging and lock-in schemes of yesterday's enterprise IT. Read the post on Talkin' Cloud and let us know what you think.
ProfitBricks is taking the next step in the cloud computing price wars by cutting its infrastructure-as-a-service (IaaS) pricing. The company is throwing down the gauntlet and claiming leadership in the realm of IaaS pricing.
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Very cool stats - more love for New Relic
With Docker monitoring on New Relic, we now have some real data on key adoption and usage questions.
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My blog post about a day at #cebit   with a focus on #CloudComputing   #cebit15  What did you see and sense as a theme this year?
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Cloud Spending will increase by 42% in 2015 - how does your IT budget compare?  Are there BI or Big Data projects planned, or more people and process projects?...let us know we like to hear of how the cloud is transforming IT.
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ProfitBricks is on the cover of Processor Magazine!  Second generation cloud is making waves in the Data Center community.
Processor magazine did a cover story on ProfitBricks and how our second generation #cloud  computing platform is bringing a second wave of companies onto the cloud. Ease of use, price/performance leadership and other innovations are recognized drivers of our growth. 
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Complicated Pricing. Requirements unfriendly packaging. How did this become the norm in Cloud Computing's IaaS market?  Cloud Computing and the age of the empowered and enlightened IT technology buyer were supposed to put an end to the Enterprise approach of the past. But Amazon #AWS  , Microsoft and Google are trying to manipulate us and protect their interests as the IaaS market becomes a commodity.  Read the post below by +Andreas Gauger the co-founder of +ProfitBricks US and see how the "unbound cloud" might be the Cloud pricing and packaging approach we all wanted the Cloud to have.
Is Cloud Computing pricing and packaging becoming so complicated that it's like the old enterprise approach used by Oracle/Microsoft/CA/IBM etc.?  Or was Cloud Computing supposed to usher in flexibility and simple pricing and billing for IT infrastructure?  You decide, first, read this post by our co-founder Andreas Gauger.
Cloud Computing is under attack by the enterprise approach of the past. Buyer friendly Cloud computing pricing and packaging is at risk.
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We are growing - learn more about our new data center in Frankfurt am Main
Learn more about our new Frankfurt Data Center and vision for the future of Cloud Computing IaaS 
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William's Collections
5 communities
Digital Marketing & Product Management Professional
  • ProfitBricks
    VP, Marketing, 2012 - present
  • Yottaa, Inc.
    VP, Marketing, 2011 - 2012
  • NaviSite
    Sr. Director Marketing - Channel & ISVs, 2008 - 2011
  • Intermedia
    Sr. Product Marketing Manager, 2006 - 2008
  • Affinity Internet
    Sr, Director Product Management, 2004 - 2006
  • Verio
    Sr. Product Manager, 2002 - 2004
  • BankAtlantic
    Product Manager, 2001 - 2002
  • ValueWeb
    Product Manager, 1999 - 2001
  • Data Industries
    Manager of Business Development, 1996 - 1999
  • Viacom
    Sr. Technical Analyst, 1994 - 1996
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Boston, MA
Boston, MA - Wyckoff, NJ - Henniker, NH - Arundel, England, UK - London, England, UK - New York, NY - Jersey City, NJ - Fort Lauderdale, FL - Berlin, Germany
Marketing and Cloud Computing Executive
Marketing & Cloud Computing Executive based in Boston.  

My passion lies where marketing and technology meet.


William Toll, VP, Marketing at ProfitBricks, has held Marketing and Product Management positions in the Web hosting and Internet infrastructure industry since the late 1990s. Currently William is driving the marketing strategy and implementation for ProfitBricks’ US market. ProfitBricks is a global cloud infrastructure provider with a  platform engineered from the ground up to provide class leading Cloud Computing – IaaS services.
Most recently William was leading the marketing efforts at Yottaa, a Boston-based website optimization company. Prior to that he managed the small business offerings of hosting and cloud services provider, NaviSite. At NaviSite, William was responsible for developing and marketing the company’s hosted product lines, including managed cloud services, managed hosting, managed business applications and shared and dedicated hosting. In past positions at companies such as Affinity Internet, Inc., Intermedia.NET, and NTT/VERIO, William was the driving force in launching and enhancing successful SMB focused services including: Shared Hosting services, Microsoft Exchange and hosting add-on services like online marketing and Web design. William received a BA in Marketing from New England College. William Toll can be found on Twitter: @utollwi

LinkedIn Summary:

  • New England College
    Business Marketing, 1988 - 1992
  • Ramapo High School
    College Prep, 1984 - 1988
Basic Information
March 1
William Toll's +1's are the things they like, agree with, or want to recommend.
CompTIA Previews Three Upcoming Trends in 2016 Industry Outlook

Ahead of the release of its annual IT Industry Outlook report, CompTIA is providing channel partners with a sneak preview of some of the tre

Ten Ways To Improve IT Culture with Agile, DevOps, Data, and Collaboration

Over the last decade I've had the privilege of working with several IT teams that transformed themselves from minimal credibility with the b

Why I Chose To Live and Work in Berlin Germany | ProfitBricks Blog

Why William Toll, VP, Marketing of ProfitBricks, a global Cloud Computing IaaS provider, chose to live and work in Berlin Germany to live an

United Airlines

United Airlines is proud to offer the all-new United app, with an Android-friendly design that is optimized for smartphones and compatible w

Top 47 Log Management Tools | ProfitBricks Blog

Operating systems, such as Windows and Unix, as well as networks such as Cisco, typically offer some native log management functionality. Bu

SIIA CODiE Awards For Cloud Computing; ProfitBricks Wins Two! | ProfitBr...

Innovation and hard work definitely pay off! ProfitBricks is pleased to announce we are 2014 SIIA Software CODiE Award winners in both Best

Cloud Storage Pricing: Consumers and Businesses Driven By Costs and Feat...

Some concepts in technology are inevitable and continuous – like the ever-decreasing costs of storing data – from hardware costs to the soft

Scout Analytics

The Latest on Monetizing Usage of the Cloud from Scout Research

Google Now UCCW

MUST have latest version of UCCW installed on your device You can get it here

39 Data Visualization Tools for Big Data | ProfitBricks Blog

Big Data Tools for Data Visualization - Leverage the scale and power of high performance cloud computing for your big data workloads.

How DevOps Can Accelerate the Cloud Application Lifecycle

In the past, infrastructure deployment and application updates both slowed the development lifecycle. Now that cloud computing lets organiza

ProfitBricks Named a Coolest Cloud Vendor by CRN | ProfitBricks Blog

ProfitBricks has been named as one of the top 100 Coolest Cloud Vendors of 2014 by CRN. The annual list recognizes the most innovative cloud

A Wardley Map

I was recently asked what do you call the maps (see figure 1) that are produced by the mapping technique I developed? Figure 1 Are they Digi

:: cloud management in your pocket ::

Manage and monitor your virtual machines across clouds using any device that can access the web

Let the NSA spy on us -- we're still moving to the cloud

A survey shows that IT leaders are still moving to the cloud, despite NSA spying -- after all, they really don't have a choice

We Are Friends. (Vol 2)

Shop Google Play on the web. Purchase and enjoy instantly on your Android phone or tablet without the hassle of syncing.

I Love You But I Chosen Berghain.Ep

Shop Google Play on the web. Purchase and enjoy instantly on your Android phone or tablet without the hassle of syncing.

Dedicated Hosting Expected to Benefit from Public Cloud Growth: Report

Sixty-percent of hosting company CEOs expect hybrid cloud to be a meaningful driver of company growth, according to Cowen and Company's semi