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William Rusnak

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Last fall, Vinod Khosla made the bold statement that technology will automate or replace 80 percent of doctors. He sparked some serious concern amongst physicians everywhere. Is he right? In some sense, he is correct in saying that much of what a doctor does will be automated. Even now, most physicians are scrambling to the nearest device with internet access to look up a drug or disease. Khosla’s theory assumes there can be an even faster way to...
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William Rusnak

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With the adoption of the Affordable Care Act (ACA) a few months ago, the U.S. healthcare system is now serving the needs of more patients.  The hopes for this changing of the guard is that we will finally see an improvement in overall health outcomes in our country.
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William Rusnak

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Apparently we have some work to do in healthcare as far as HIPAA is concerned. #HIPAA #mHealth
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William Rusnak

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In the past few decades, especially, health care has unequivocally failed in nearly every aspect of customer service.
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William Rusnak

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After reading a book about conducting good business, you’ll likely review the concept of adequately meeting demands for clients or consumers. Whether a company is thriving due to lower pricing or higher quality, in the world of business, the golden rule is provide value or go bankrupt.
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-- Originally posted on NueMD's blog: http://www.nuemd.com/blog/21-million-doctor-demand-means-providers --In recent news, Doctor on Demand, a company focused on telemedicine visits, closed $21
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William Rusnak

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Wearables are getting some major hype recently, especially since the release of Apple’s HealthKit and with the growing popularity of Fitbit. Eventually, the technology will be widely used by providers to receive medical data from patients, helping to promote disease prevention and to improve treatment compliance. Wearables will allow for more frequent collection — and organization — of accurate and objective medical information.
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Let’s imagine you’re watching a re-run of Law and Order, and you’re following along with how the investigation and proceedings take place. The key that makes or breaks each case is… you guessed it – evidence. The quality and quantity of the evidence, how well the story fits the evidence, and where the evidence leads paints a strong picture of what may or may not have happened.
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While ICD-10 might have codes that seem excessive--like injury via turkey--without its comprehensive codes, doctors will "never detect the one-in-a-million disease when it matters," according to resident physician in family medicine William Rusnak.
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Healthcare is about five to seven years behind the rest of the service industry, mainly because physicians haven’t quite realized they are in the business of customer service.
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William Rusnak

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If you can't beat em... 
Insurance is without a doubt the best business on earth. Every month, insurance companies from many industries collect premiums from thousands of clients, relying on the statistical likelihood the companies themselves will collect more than they pay out. If the company has a poor year, they raise the premiums for the next year. It is a beautiful business model and a way to guarantee consistent profits year after year. Even better, if a company in...
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