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William Rock
Works at William Rock LLC.
Lives in Overland Park, Kansas
6,999 followers|3,123,247 views
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Communities
Work
Occupation
Self Employed / Internet Marketing Coach in Kansas City
Skills
I am a Professional Internet Marketing Coach / SEO / Videographer / Entrepreneur / WHITE HAT all the WAY!
Employment
  • William Rock LLC.
    CEO, 2001 - present
    Conversion Analytics Specialist first, then I figure out how to make the rest work :) KNOWN to Many as the #GeekAholic or #MasterGeek True Geek in every way possible, I enjoy technology and feel it is my destiny to keep companies not only SAFE ONLINE but to help them GROW their Internet Traffic into qualified leads. Areas of Expertise & Skills: I have a vast skill set gained through years of past experience. I provide high caliber marketing solutions to companies, and specialize in Conversion Analytics Training -Business Marketing Seminars - Internet Marketing Strategy Advisement Web Site / Off Site Forensics / Security Video / Editing Photography and Much More
  • Half Price Banners
    E-Commerce Marketing Director, 6 - 2012
    My responsibilities include managing a complete online business selling vinyl banners and other promotion signage. My responsibilities include Paid advertising, SEO, Social Media, Video and develop extensive monthly reports for management to show our gains and or losses. Since I started in July Half Price Banners had very little organic traffic from the search engines and relied only on paid traffic from Google Adwords. Half Price Banners was spending 60 -80K per month on advertising on Google Adwords, I was able to modify the campaign and within 3 month decrease the monthly spend to 30-40k while at the same time increasing conversions. Within a few Months my other accomplishments was to quickly increase the organic rankings on the search engines, allowing us to gain double the business.
  • NetStandard - Kansas City Data Center
    Internet Marketing Director, 2011
    Privately Held; Information Technology and Services industry September 2007 – February 2011 - Managed PPC Campaigns - Managed Social Media - Developed SEO Strategy and Executed a successful campaign - Managed Content Writers - Maintained All Website Modifications - Produced corporate videos - Developed Trade show material and booth design NetStandard Inc. was at far the most difficult industry, I needed to rank in organic search with most of the keywords being just as hard as the credit card processing. My tasks included maintaining the online website, Social Media Campaigns, Print Media, and Trade Show Design, Video as well as many other duties. I was able to rank for over 1,000K + organic keywords resulting in online lead generation tracked through Microsoft CRM with profits analyzed with Microsoft GP. I ranked for root terms such as “Hosted Microsoft CRM “, “Kansas City Data Center”, as well many other manufacture type keywords putting the company above its competition and showcasing to the partners we are at the top of our game, this bringing us additional marketing dollars to spend generate more leads from the website. I was given the opportunity to acquire a large amount skills focused around conversion analytics and competitive analysis helping my fly by and take the tops results next to the big boys. Another opportunity I had was to shoot videos for both advertisement of the company not only getting the branding out on Google results but was able to bring the same exposure to some fantastic charity groups to help drive awareness to their cause through YouTube. I was given a camera and learned how to optimize video to rank well for very competitive keywords increasing the lead generation. Not only did I shoot the video but edited the film similar to a commercial, as well creating viral videos that would be shown at our Microsoft Partner conference, later being nominated for an award at the Kansas Business Association competing with other local marketing agencies. One of our many goals for ranking in the organic results led to a reduction in paid advertising spending.
  • BankCard Central
    Internet Marketing Director
    Privately Held; 11-50 employees; Banking industry April 2005 – July 2007  - Managed PPC Campaigns - Managed Social Media - Developed SEO Strategy and Executed a successful campaign - Managed Content Writers - Maintained All Website Modifications While working with Choppers Apparel Rick Noble offered me a life changing job and moved my family out to Kansas City. Credit card processing is a huge industry and highly competitive. The PPC prices were over the $20 limit and some of the higher ranking words were more. It was imperative that Bank Card Central ranked very high in the organic search to avoid the high priced clicks of Google ad words. My duties were to do a complete redesign with their existing site, do the PPC campaign along with internet marketing and social media. I maintained the site and constantly changed the interior of the site to keep up with the newer technology with credit card processing.
  • Choppers Apparel
    Internet Marketing Director
    Apparel & Fashion industry February 2003 – April 2005  Choppers Apparel started out as both an online store and a walk in store located in a mall. Eventually the owners decided to go completely on line. This was a challenge to keep their rankings up because people were used to walking in a store instead of searching for them on the internet. Motorcycle apparel is a very competitive arena. My duties included creating an online e-commerce store, internet marketing and social media, Google ad words and a PPC campaign.
  • Concrete Network
    Internet Marketing Director
    Concrete Network is a complete content oriented site based around the decorative concrete industry. My duties included internet marketing, Google ad words, PPC campaign, and working alongside another web designer, maintaining the site.
  • Computer Career Center
    Web Design & Graphic Arts Instructor
    I was a student going through rehabilitation training from an injury and become a teacher Certified by the State of California to teach Web Design and Graphic Arts.
  • Cybertime ISP
    Web Designer / Consultant
    This was my Start in the Online Industry after getting injured as a Firefighter / Ski Instructor .. as I learned how to adapt to change, and had to learn web design just after MCSE school... the floppy disk days of Web Pages :)
Basic Information
Gender
Male
Other names
Conversion Analytic Geek
Story
Tagline
Conversion Analytics Specialist
Introduction
True Geek in every way possible, I enjoy technology and feel I am obligated to keep companies SAFE ONLINE and help GROW their Internet Traffic into qualified leads. I have a vast skill set gained through years of experience and have been developing marketing strategies for companies on Google since 1998.

Areas of Expertise & Skills:

I have a vast skill set gained through years of past experience. I provide high caliber marketing solutions to companies, and specialize in
  • Conversion Analytics Training
  • Business Marketing Seminars
  • Internet Marketing Strategy Advisement
  • Web Site / Off Site Forensics / Security 
  • Video / Editing
  • Photography
….. and Much More

Favorite Color: Blue was my NORMAL Goto however NOW it's Bright #ORANGE for Support to FIND a CURE for CRPS (Chronic PAIN) 

Hobbies Include:
  • Paintball
  • Bass Fishing
  • Archery
  • Sporting Clays
  • Technology
  • Photography
  • R/C Truck Racing
Bragging rights
I ENJOY Teaching
Collections William is following
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Overland Park, Kansas
Previously
Lake Arrowhead, CA - Forest Falls, Ca - Victorville, Ca - Redlands, Ca - Upland, Ca - Blue Jay, Ca

Stream

William Rock

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Is Rand making the case that keyword search volume is unimportant? Banish the thought. You'll likely be surprised to hear the (sound) logic behind such thinking. 
What do you do if the keywords you'd like to target hardly get any search volume? There's one extra step for that type of organization to create demand, and in today's Whiteboard Friday, Rand explains what that is.
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Google Analytics Landing Pages, Bounce Rate and More
Google Analytics is a helpful tool when it comes to understanding your website traffic from +David Kutcher and +Lany Sullivan 

One thing you can track is landing pages, these pages are where a visitor enters your website and may not be the home page. You need to understand what pages people land on, so you can make sure they are top notch and giving the visitor direction as to what you want them to do on your site. 
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William Rock

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Authority matters and +Charlie Williams  of +White.net knows why. As search engines further emphasise brand-related metrics to deliver better search results, how can we integrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care?

Charlie looks at how you can build stronger brand signals through simple and sophisticated SEO techniques. We’ll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, and how brand signals naturally mix with your content and link earning tactics.

Responding Yes or Maybe will set a reminder so you can catch the replay.)

Watch live at Actation Now! http://actationnow.com/this-weeks-zap/
*Hashtag: #MWZlive * Please use for your tweets and when sharing out the show.

Like the topic? Know someone that will enjoy it? Invite your friends! 

Love the show? Become a patron for just $1 a month.http://www.patreon.com/ZaraAltair

About Charlie:

Occupation
Consultant
Skills
Technical SEO, link building, on-page SEO, content marketing, content strategy
Employment
White.net
Consultant, present

I heard Charlie speak back in February and knew he was perfect for Zapsters who care about their web presence.

If you came to the show and commented in the events page, you will be put in a notification circle to be invited to future shows.
Host +Zara Altair  created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here!
Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.
This Hangout On Air is hosted by Zara Altair. The live video broadcast will begin soon.
Q&A
Preview
Live
Midweek Zap - Page Sauce
Wed, July 1, 3:00 PM
Hangouts On Air - Broadcast for free

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William Rock

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SMX Advanced 2015 - AMA with Google Search
One of the highlights of SMX Advanced was our AMA session with Webmaster Trends Analyst, +Gary Illyes  Watch on as +Danny Sullivan  of Search Engine Land asks the hard hitting questions about Google's latest developments!
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Join us for a Google Webmaster Central office hours hangout :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
Q&A
Preview
Live
English Google Webmaster Central office-hours hangout
Tue, June 30, 10:00 AM
Hangouts On Air - Broadcast for free

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Thank you for having me on William and John
I didn't get to answer my questions on there I'm thankful for having me on
Richard 
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William Rock

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Google Penalties to your Website :) Are YOU Ready ?
Yesterday, one of my clients received a Manual Penalty from Google ..
however this gave me a better idea on how these penalties work in the WILD..

Imagine You have a New Website Redesign

And you have made sure everything is correct including 301 redirects and such but forget what modules or plugins maybe installed after you go live with the NEW Website.

#AND What if a Spammer was to take advantage of that #OPEN opportunity.  #YIKES  that could be VERY #BAD  and can Affect your Rankings :(

Google is getting super smart with #MachineLearning  
So why is this important ?

 --->>> Are You Using Google Webmaster Tools / Search Console ?

If not, I highly recommend it for anyone with a website these days.

Why ?  = Without Verifying your Site, you miss out on important messages from Google.

So a #SIMPLE  *Example* without giving client details, this client received the message on Sunday.. With over 808 posts with 
USER Generated SPAM also creating TONS of Users in the Database causing for tons of work from the webmaster... 

However, in todays world we have tools like #XRumer  
with the capability to find open opportunities to engage in your community and most of the time you will not see them post with the mix of others. 

Without Moderators in the Community you will not be able to filter or detect random posts from a #SPAMBOT  

The Goal of the #SPAMBots is to Create content with links from your highly #TRUSTED  Website... YIKES , and in the past this technique would work with Google... However with Todays #Penguin  Algorithm as well many others in the mix to detect signals like this.

Imagine if these guys could still RANK from backlinks from your website ? No worries, based on this finding I am very confident Google can detect and help my websites.

In this case for me, Google detected this JUNK on my website within 1 week..... WOW, this algorithm will get faster everyday :)

More on USER Generated Content SPAM @
https://support.google.com/webmasters/answer/2604721?hl=en

Thank You Google for informing me about this issue :)
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Here is a fantastic explanation of User Generated Spam from +Matt Cutts @ https://www.youtube.com/watch?v=gjmXYBQZQ8Q

Posted back on Aug 8, 2013
Matt Cutts explains what it means if your site has a manual action for "User-generated spam" and what you can do to fix it
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William Rock

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Manage your Google Maps in Google Drive

See all your My Maps in Google Drive, both those you created and those shared with you. Use Drive's features to manage your maps along with your Google Docs, Sheets, and Slides - and like Docs, Sheets and Slides, your maps don't use any of your storage quota.

To create a map in Google Drive:

1. Make sure you're signed in to your Google Account. 
2. Open Google Drive.
3. Click New > More > Google My Maps.

It's also available for Google for Work accounts 

Google Drive Help Center: Manage your maps in Google Drive
https://support.google.com/drive/answer/6138031

Official blog post:
http://googleforwork.blogspot.com/2015/07/create-share-and-manage-custom-maps.html
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Thermonuclear SEO  #Phantanda  Style :)
Fantastic Read on Recovering from Google Updates / Refreshes from +Glenn Gabe 
 
Phantom + Panda = Phantanda -> "If there’s something worse than having bamboo on your site, it’s adding ectoplasm to the mix" #seo  
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Another thing I would suggest checking out would be what +Gary Illyes from Google mentioned during his interview at SMX Advanced ..

Here is the TimeStamp where they talk about Panda and Penguin and what to expect in the future

Video LINK
https://youtu.be/n7ZKvq4I4ww?t=117

and would highly recommend watching the entire interview.. Tons of Fantastic News :)
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Dr. Pete's Guide To The Changing Google SERPs
Can't keep up with all the changes to Google's search engine result pages, or SERPs? Relax – +Pete Meyers  gets everyone up to speed with the latest. Using data from the Moz Mozcast service, Meyers guides us through the growth of Knowledge Graph boxes, what's been going on with the "Local Pack" boxes, changes with carousel displays and more.

Moderator: +Danny Sullivan  , Founding Editor, Search Engine Land (@dannysullivan)

Speaker: Dr. Pete Myers (@dr_pete), Marketing Scientist at Moz
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William Rock

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Search Console users—we want your feedback!

Tell us if you'd find it useful to combine different sites in Search Console here → http://goo.gl/forms/t6xaybJkh3
Drive
Combining sites in Search ConsoleWe want to know if you'd find it useful to combine different sites in Search Console. For example, to view a combined Search Analytics report that includes different URL versions of your site (http and https) and different subdomains (mobile and international subdomains).
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It's Almost TIME for the new NEXUS phones :)
During Google I/O 2015, Android fans got an insight into what Android M or Android 6.0 maybe will be...
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+Glenn Jordan disaster? It's not THAT bad. Just a little slow.
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Why Do Answer Boxes Show Up at Google?

A Newly published Google patent application explores how Answer Boxes might be triggered in search results in response an a search result that can be associated with an answer box topic. The patent application was published  a couple of weeks ago, so this is potentially a fairly new technique to Google
A Google patent application describes how Google may identify search results for a query that are associated with an answer box topic in response to those results to decide what to show in an answerbox for that query.
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William's Collections
William Rock's +1's are the things they like, agree with, or want to recommend.
Google Santa Tracker
market.android.com

Auch dieses Jahr könnt ihr euch auf die Spuren des Weihnachtsmanns begeben – mit neuen Spielen, einer neu gestalteten Ortungsfunktion, Aktua

Studio creativi YouTube
market.android.com

L'app ufficiale YouTube Creator Studio ti permette di gestire il tuo canale in modo rapido e semplice ovunque ti trovi. Controlla le statist

Keeping your account secure - Accounts Help
support.google.com

At Google, we take account security very seriously. To ensure that your computer and account remain safe, we strongly recommend following th

HazWx Interactive Weather
hazwx.com

interactive weather forecast modelling and map overlays

Vets Being Targeted By the Left
shootinglawyers.com

Civil rights of military vets now on the line as liberals' enemies list grows.

Google Panda 4.0 Update – Good News for Small Businesses?
www.firstdigital.co.nz

Today in USA, Matt Cutts announced on Twitter that Google has rolled out 4.0 version of Google Panda Algorithm. Will this help small busines

Google Launches Two Algorithm Updates Including New Panda
www.webpronews.com

Google makes changes to its algorithm every day (sometimes multiple changes in one day). When the company actually announces them, you know

Official: Google Payday Loan Algorithm 2.0 Launched: Targets "Very Spamm...
searchengineland.com

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm speci

Google Slaps Another Guest Blog Network: PostJoint
searchengineland.com

Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named Post

Trivago.com Can't Sleep: 95% Loss of Search Visibility
www.linkresearchtools.com

Think you have a hotel horror story? Trivago, a hotel price comparison site, has one better. A Google Penguin penalty trashed their search v

Thursday Apple Rumors: Yahoo Wants to Become Apple’s Default Search Engi...
investorplace.com

Yahoo wants to become the iOS default search engine; Apple to integrate song recognition in iOS 8; and Apple may boost its share buyback pro

70% of Consumers Researching Cars Turn to Search Engines First [Stats]
searchenginewatch.com

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about a

Google AdWords Call Conversions To Get More Granular, Enable Target ROAS...
searchengineland.com

Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords. Last week, advertisers

Adopt A Contingency Search Marketing Plan Before You Get Dinged
searchengineland.com

What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t k

I would like to say that Zara has been so inspirational to so many, including me :) TALK About a #ROCKSTAR Google HOA Host, as I have had the pleasure of being on a few shows. One of the coolest things I can say is she does a wonderful job with not only the GUEST Speaker but the entire audience ... Especially with Geeks like me, SHE keeps me on track during the show :) Not Sure Exactly how I came across Zara however I believe it was a suggestion from another on G+ and WOW talk about a cool friendship we have developed, as I look forward to one day meeting Zara in a in Real Life Hangout one day :) The LADY is #GEEK and I love how much passion she puts into every Hangout... Always focused on Learning something #NEW and Exciting.. I would Highly Recommend Zara as one of the LEADERS in HOA's and would recommend watching past and current shows to see the POWER she brings to the NET..
• • •
Public - 3 months ago
reviewed 3 months ago
My daughter and I just got back home from this place of anything you ever dreamed of being on ice cream but its Yogurt.. Fantastic and Fun experience, took pictures of our creations and then ordered moms for the way home, and I think she agrees just as much as we did that this place just ROCKS. Thx for the coupon, my daughter got $5 off from a friend and figured ok, let's go play and get a sugar high from all the toppings.
Public - a year ago
reviewed a year ago
3 reviews
Map
Map
Map
This is one of the best paintball fields in the Kansas City Area.. I take my son down to play once every few months but when we go I have to say everyone who works their are extremely helpful and very educated on the sport. However I think one of the things that this paintball field excels in is SAFTEY they have some of the BEST Refs on the field, making sure everyone is having fun and doing it in a safe mannor. If you are a new player or experienced each one of their fields are unique. Two of our favorite fields are the Woodsball/Speedball style field as well the Castle is my favorite of them all, as they have developed many cool games to play with that field. They have portable bathrooms and are well kept up as well they have snacks but we like bringing the cooler and as we sit back and relax we cook up some Hot Dogs and such.. The other cool thing these guys do are Birthday Party Events and they really cater to the party as you have your own ref/guide for the day.. If you have not played at this field and you are in the Kansas City or Lawrence Area you need to stop by and play.
• • •
Public - 2 years ago
reviewed 2 years ago