- Internet Marketing Strategy Advisement
- Web Site / Off Site Forensics
- Video / Editing
- and Much More
- Bass Fishing
- Sporting Clays
I have a vast array of skill sets gained through past experience providing high caliber marketing solutions for every company I have worked for in my career and bring forth Internet Marketing, Project Planning, Media Production and all the design skills to brand any company for success.
- William Rock LLC.CEO, 2001 - presentSmall Business Marketing Consulting Kansas City When Hiring a Consultant for your Project: The role of the internet marketing consultant is a form of a business analyst for the client. It's important that the SEO consultant have at least a basic understanding of the core business and the goals of the businesses. This is critical to provide solid recommendations throughout the SEO process. This could potentially be the most time-consuming part of the Project.
- Half Price BannersE-Commerce Marketing Director, 6 - 2012
- NetStandard - Kansas City Data CenterInternet Marketing Director, 2011
- BankCard CentralInternet Marketing Director
- Choppers ApparelInternet Marketing Director
- Concrete NetworkInternet Marketing Director
- Computer Career CenterWeb Design & Graphic Arts InstructorI was a student going through rehabilitation training from an injury and become a teacher Certified by the State of California to teach Web Design and Graphic Arts.
- Cybertime ISPWeb Designer / ConsultantThis was my Start in the Online Industry after getting injured as a Firefighter / Ski Instructor
Join us for a 4-part web series on making great mobile sites for your small and medium businesses. Learn the correct configurations, go-to tools and optimization strategies to make a big impact on both your customers and search engines. Invite your company's web developers, webmasters, decision-makers and marketers. We'll see you soon!
——— Full Schedule ———
1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability
2. Bring it in: Viewports, zoom and plugins
3. Focus on the user: Tap targets, margins and font sizes
4. Set it right: Redirects and canonicals
shows us the numbers of just how engaging these broadcasts are.
Before even getting into the what, we have to ask why: Why an Engagement Broadcast?
Because consumers want a conversation. Your audience demands it and simply broadcasting no longer works the way that it used to. Already don't believe us? This event is our way of showing you, by the numbers, how much more powerful engagement broadcasting is!
What is it?
If you ever watched a televised wedding you know what it is not. In a mobile, connected web consumer opinion and sentiment drive brand values and perception. Telling someone what to think about you no longer works. Audience engagement is a metric associated with the semantic web, Google engagement ads, semantic search and mobile reach. It become the key to making content worth producing.
An SEOWiSE Engagement Broadcast is a mutually beneficial real-time conversation between brands and their audience that anyone with access to the internet can participate in.
Using a blend of cutting edge technology and engagement strategy we create a powerful, semantically relevant conversation and a trackable content plume around the event. All of this deep context engagement is focused on your brand and indexed by Google.
Efficient Content Creation
After the live event, the video is cut into segments and processed for strategically placed short video clips, blog posts, and podcasts with transcripts. This content is also indexed by Google when published, creating an immediate ontology, or "knowledge base" of relevant information around your brand.
Hangouts, YouTube, and LiveStream
We use Google Hangouts as the virtual studio for our engagement event. Anyone can join with a link, no account required. Using LiveStream Studio software, we capture everyone in the hangout, and turn a regular HOA into a network quality production with all the benefits of the hangout interface.This is broadcast in 720P HD via Youtube Live. This way anyone can watch or participate from any device with web access.
A Real-Time Conversation with the World
As NOD3x demonstrates, our audience joins us via the text and image layers of the social platform they choose. We engage them with you, wherever they are. Twitter, Google+, YouTube, Facebook, Instagram, wherever they are comfortable. We use each social space for what it's best at, bridging the gap between brands and fans by carefully guiding the conversation.
It's BIG... It does a lot of things. It's new and it’s powerful.
The best way to understand how it works is to watch a few of the past events. Then look at the data around the shows and the content generated from them. This episode of the SMT PowerTalk NOD3x Recap with and offers the data to do just that, to see just how powerful an engagement broadcast is in building relationships and why we use NOD3x to find the most significant relationships.
Join us! As always, make sure to join the conversation on Twitter with hashtag #smtnod3x @TheSocailBizCo. Let’s start the conversation, we're listening!
Launchpad (formerly Startup Launch) helps developers and startups launch and grow apps -- and Google Analytics has joined the program!
Watch the video, and visit the Launchpad site to learn about recent events and hear from some of the thousands of startups we’ve helped: g.co/launchpad
Learn about recent name change in this Google Developer’s blog post: goo.gl/6JpFw0
Everyone is making content these days but are we paying attention to it, how productive they are to our audience?
Here is a fantastic article that breaks down the reports into #EASY
1. Here > google.com/webmasters/
2. Support/Help > support.google.com/webmasters
3. On YouTube > youtube.com/GoogleWebmasterhelp
4. On Google+ >
Web Fundamentals: a curated source for modern best practices
Web Starter Kit: a starter framework supporting the Web Fundamentals best practices out of the box
The Most Comprehensive Google Webmaster Tools Guide
The Ultimate Guide To Google Webmaster Tools
Bring your local business online -- no website required!
How Google Understands Web Pages
Analyze and optimize your website with PageSpeed tools
7. Google I Multi-Screen Resources:
youtube.com/watch?v=KUsXemNMyiM <- click here
Principles of Mobile Site Design: goo.gl/hrCe6m
9. Multi-Screen Starter Guide: goo.gl/Qwie6m
10. Multi-Screen Implementation Guide: goo.gl/d7WOD1
11. https://www.youtube.com/watch?v=GfmJ9_yJ4EQ (click)
Whitepaper (download): goo.gl/gaJ9SU
12. Web Starter Kit
Boilerplate & Tooling for Multi-Device Development: https://developers.google.com/web/starter-kit/
13. Mobile First: http://fr.slideshare.net/pob1970/mobile-first-lukew
14. Mobile Website And App Analytics: Reports, Metrics, How-to:
15. Smart Phone Tips: An Advertiser’s Checklist for Getting Mobile Righ: services.google.com/fh/files/blogs/google-mobile-ppc-checklist.pdf
16. https://www.youtube.com/watch?v=cEdaEhiFkF0 (click)
17. The Next Big Thing In Responsive Design:
18. The Ultimate Guide to Making Your Site More Mobile-Friendly:
19. The Full Value of Mobile:
20. #mobilefriendly #mobilefriendlywebsite
Webmaster's Mobile Guide
21. Building A Better Business Website: goo.gl/YSvxQr
22. Mobile SEO - The tool and the guidelines: feedthebot.com/mobile/
23. Google Web Designer: www.google.com/webdesigner/
24. Website Testing Guide: online-behavior.com/testing/content-experiments
25. The Short SEO Cutts: www.theshortcutts.com
26. Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports: goo.gl/aMdTo1
27. 30+ Webmaster Guidelines
. Make pages for people, not search engines (goo.gl/tmJ0nw)
. Descriptive and accurate titles and ALT tags (goo.gl/XmNaDE)
. Make your website stand out from others (goo.gl/L66CSa)
. Avoid tricks intended to improve search engine rankings (goo.gl/oGDobM)
. Make sure Google understands your website (goo.gl/FOQnUy)
. Avoid using automatically generated content (goo.gl/PHgpcz)
. Don't participate in link schemes (goo.gl/6zcXQj)
. Avoid cloaking techniques (goo.gl/lvXz5G)
. Avoid sneaky redirects (goo.gl/oENba4)
. Hidden text and links (goo.gl/KPFHuU)
. Avoid doorway pages (goo.gl/6Lufqn)
. Avoid using scraped content (goo.gl/4pAGSA)
. Add value to affiliate pages (goo.gl/ZrC5S3)
. Avoid loading pages with irrelevant keywords (goo.gl/L74gMj)
. Don't add viruses, trojans, or other badware (goo.gl/V9WKYz)
. Avoid abusing rich snippets markup (goo.gl/GlCkwv)
. Make sites with a clear hierarchy and text links (goo.gl/QPF4hI)
. Use a site map that links to the important parts of your site (goo.gl/K026Z8)
. Don't have too many links on one page (goo.gl/vfTHn6)
. Create a useful, information rich site (goo.gl/7ZyBbP)
. Include relevant words that help people find your webpages (goo.gl/sr8s5V)
. Try to use text instead of images for important stuff (goo.gl/2ga9I0)
. Check for broken links and correct HTML (goo.gl/iRuyTb)
. Make sure dynamic pages are search engine friendly (goo.gl/zj4dFq)
. Don't deceive your users (goo.gl/ETwrqI)
. Make sure your web server supports if modified since (goo.gl/MOKQWi)
. Use robots.txt but don't block Googlebot by mistake (goo.gl/jUjm4R)
. Don't confuse Googlebot (goo.gl/YkcFZM)
. Submit it to Google (goo.gl/a4Xdop)
. Block unuseful pages from search engines (goo.gl/pvMqPZ)
. Paid links and advertising (goo.gl/zIk2ax)
28. Finding more mobile-friendly search results: googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html
29. HOA / Q&A about running a website for your businesses, Google Search, and Google Webmaster Tools.
. Here -> youtube.com/watch?v=vQOktKqcH6Q
. Links mentioned in the slides:
1. Building mobile-friendly websites: http://goo.gl/Wh59u2
2. Web Fundamentals: http://goo.gl/ex283H
3. Webmaster Tools: http://goo.gl/TcqvT7
4. Business location pages: http://goo.gl/Vxy0Hz
5. Webmaster Help Forums: http://goo.gl/exV3IU
(SEO Tip Of The Day)
No matter the size or the business purpose of your website, SEO (Search Engine Optimization) is essential if you want to be found online.
There is a good probability you already know that. What most people don't know or tend to ignore when it comes to #SEO is The Google Webmaster Tools.
With only some basic configurations you get a lot (and I mean plenty) of technical and SEO feedback about the state of your website.
1. Most Linked Content Report
2. Search Query Report
3. HTML Improvements
4. International Targeting
.....to name a few
In simple words, this wonderful tool helps you to see your website as Google sees it and make adjustments accordingly.
Some articles to get you started:
Mobile Usability Feature in Webmaster Tools (or the new mobile reality) http://goo.gl/bgoCHE by Omi Sido
How To Use Google Webmaster Tools To Improve Your SEO http://goo.gl/kWoXph via - the inspiration for this SEO Tip Of The Day
How To Identify A Mobile Rankings Demotion Using The New Search Impact Report in Google Webmaster Tools goo.gl/BKA88s by (via )
Mammoth Guide to Webmaster Tools for SEO http://goo.gl/igzuxw by (via "A Truly Complete Guide to Google Webmaster Tools")
Google Webmaster Tools: Search Traffic http://goo.gl/4cZzuA by (via )
Manual de Google Webmaster Tools http://goo.gl/QKorp4 via (we do care about the spanish community :-) )
Now like (SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow - http://goo.gl/2GamDH) may say "Saturdays are for coffee, long reads, deep thoughts and the sugar-fuelled mental connections that only good donuts, croissants and cookies can supply."
Have a lovely weekend guys.
Responding Yes or Maybe will set a reminder so you can catch the replay.)
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Marketer, SEO, and Pioneer
The common view I get from what others say about me is that I'm a long-timer of Internet marketing, well respected, and described as a mentor, expert, and guru, especially in relation to SEO and search marketing.
(See for what others say at http://www.ammonjohns.com/testimonials.html and http://uk.linkedin.com/in/ammonj )
Sometimes I feel I could describe all that to myself in one word: Old :o)
I've been commercially involved with the web since 1995 when I started building websites, first for myself and later for pay. Through 1996 and '97 I was spending more and more time on working out how to get traffic and custom to sites.
Following demand (what people were actually hiring me to do rather than what I advertised I did) I shut down my web design business in 1997 and became a full-time specialist in web promotion.
By 1998 I'd started to attract something of a following for my advice, help and general observations in one of the big forums of the day - MarketPositionTalk - which was run by Web Position Gold.
Later, I moved over to a new forum my old friend +Kim Krause Berg was starting atwww.cre8asiteforums.com and there met a lot of new friends and seemed to gain even more of a following.
Internet Marketing Consultant since I was the only match for those words together.
If you came to the show and commented in the events page, you will be put in a notification circle to be invited to future shows.
Host +Zara Altair created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here!
Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.
A few weeks ago, Google News Community Manager, Stacie Chan, presented on the Google News Publisher Center, the one-stop-shop for you to more quickly and effectively manage your site's information in Google News. There were many great follow-up questions, so tune in to this Hangout to learn more about Google News and the Publisher Center.
Add your questions to this event page and vote on existing questions!
This is a Hangout on Air here on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate athttps://sites.google.com/site/webmasterhelpforum/en/office-hours
We did have an update for Feb
Unnamed Update — February 4, 2015
Multiple SERP-trackers and many webmasters reported major flux in Google SERPs. Speculation ranged from an e-commerce focused update to a mobile usability update. Google did not officially confirm an update.
and we have seen chatter from the community about Flux
so I figured, to play around with some data.
Something IS Shifting :) for #SURE ! just starting to analyze the data as I have done in the Past ... Personally I think most of this is mainly #GoolePanda however it is difficult to see if this is just one update or Others Updates to come in #TESTING
Historically around this TIME Every Year we normally can expect the #NEW Stuff to roll out.
techcrunch.com = Lost organic keywords (27,316) Feb 2015
from what I can see from the Data
Always a Time for many :) Some Good and Some Bad, however we must #REMEMBER many Algorithm Updates are temporary... The hard part is figuring out what to #FIX
Thx to for the Reports
GEEKY STUFF - Full Report PDF Doc <<<< Enjoy >>>>>
also here is a full PDF Doc Report for those Geeks into this type of data :) @ http://goo.gl/JtDsqD
To get a detailed list of #REPORTED Google Algorithm Updates from @ http://moz.com/google-algorithm-change
Here is a video Tutorial I built last June for Panda Version 4.1
Penalty case study (forbes.com) & (Ebay.com) + actionable tips you can use daily to increase your traffic.
More to come as I learn it :)
I came across this report today within the dashboard .
I know many of the Geeks have talked about #FLUX with Algo changes and wonder if this is just a #Panda Issue but if I have time I will look into some of the similarities are from some of my old posting of Panda 4 and 4.1
Within this graphic it shows an example of RANK LOSS
I have used a ton of tools but have really have enjoyed the #NEW data #SEMRush is always bringing to Business Owners giving us ideas into a direction on how to #HELP Companies Grow vs. Fail :)
What can we learn from this ?
especially with the shakeup with mobile...
It would be #ROCKSTAR if we could separate this data for both Desktop and Mobile ...
This way we could see the difference and what we need to fix.
Fun Stuff <<<---
Google Panda 4.0 Update – Good News for Small Businesses?
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Google Slaps Another Guest Blog Network: PostJoint
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Trivago.com Can't Sleep: 95% Loss of Search Visibility
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Google might reward secure websites with better ranking
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70% of Consumers Researching Cars Turn to Search Engines First [Stats]
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Google AdWords Call Conversions To Get More Granular, Enable Target ROAS...
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Adopt A Contingency Search Marketing Plan Before You Get Dinged
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