Want to know who a person really is? Check who their friends are, see who they hang out with and talk to all the time. Your circles are those people that you connect yourself to and you need to be making the right choices. Here's some tips on how to do just that!
Read the article here: http://www.wadeharman.com/blog/google-plus-circles/
Pin it for later: http://www.pinterest.com/pin/191614159119947814/
Why This Matters
There was a question that came in the last Relationship Marketing HOA I did with where someone asked if they should be circling everyone that circled them. What are your thoughts on this? Do you pick and choose the people you want to relate to first and then weed them out later? Let me know!
If you would like to be included in my Blog Notification circle here on G+, let me know in the comment section and you will be notified every time I publish a new post both in your email and on Google Plus
#googleplus #googleplustips #googleplusmarketing #googlepluscircles #circlemanagement
I'm asking because a properly designed, accurate infographic would take a lot of time and talent to produce. So what is the real benefit to a small business owner?
An infographic requires the following:
1. research - the infographic needs to present accurate information and offer credible sources.
2. design - sorry, having an old copy of Photoshop or a link to a neat website that helps you build infographics doesn't make you a graphic designer.
3. time - items 1 & 2 take time to execute properly. Time = money.
4. money - see #3.
Infographics are popular because they are easy to "pin" and create an eye-catching disruption in the feed/stream but there is no way to include a CTA and they may not provide as much of a benefit to your website as you may think.
Would the time be better spent developing video content for YouTube (the second largest search engine in the world), or writing a blog post?
Folks love to talk about Social Media ROI and yet I can't recall seeing a single post about the ROI for Infographics float by in my G+ stream so I did a bit of "Googleing".
The folks at published a post (containing an infographic) that seems to favor them, claiming: "...when you think about it, paying $1,000 for an infographic is really not that much considering what you will get in return..." Full post: http://goo.gl/D3L7SH
Hmm... it would be very interesting to see how that argument works on a small business owner with a tight budget.
Of note: direct leads ranks 5th on their list: "How ROI should be measured" and for them, the focus seems to be generating site traffic/page rank. There is certainly an indirect value to a business from social media activity and infographics would factor into that.
In blogging, the advice is to have a CTA (call to action) in your posts and you can link directly from a topical blog post to a landing page for a related service that you offer, mailing list sign-up or contact form. That visitor behavior is something that you can measure directly using Google Analytics.
There is nothing vague about it, either the blog post generates conversions or it doesn't. Google Analytics will tell you, and it won't sugar coat the results either.
In a post titled: THE ROI OF INFOGRAPHICS the folks at lay out the formula for calculating ROI:
ROI is calculated as follows: (Gain from an investment – Cost of the investment) / Cost of the investment Full post: http://goo.gl/GCpY0y
The author, breaks it down to Tangible Metrics and Intangible Benefits which provides some focus on benefits other than revenue when calculating ROI.
A blog post can be "read" by search engines and they use it to determine the quality of information your site presents. Does this even happen with infographics? Let's go straight to the source and see what has to say about Infographics:
"In principle, there’s nothing wrong with the concept of an infographic. What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people."
And in particular... "I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree."
I'm quoting from a post on the blog from July 2012 written by Read the full post here: http://goo.gl/07plgf
provides a detailed analysis of Matt's comments in his post: MINIMIZE THE IMPACT OF INFOGRAPHIC DEVALUATION ➤ http://goo.gl/cHkn0P
Let's focus on credibility for a bit.
For the infographic consumer this comment by Matt C. bears careful consideration: "...but if the information it’s based on is simply wrong, then it’s misleading people..."
How many times have you seen an infographic claiming the "best social network is..." or the "best time to post is..." and all those pretty pictures paint a convincing story - that may be derived from data that is quoted out of context from the original source.
The sad truth is that the infographic could have been designed to twist the information from a credible source into misleading information aimed at changing your perceptions.
Just remember that when you are producing, quoting or sharing an infographic, your credibility is on the line.
On a technical note, before producing an infographic, ask yourself if that type of content has been designed for the distribution channel(s) you plan to share it with.
How many times have you clicked on an infographic image on Twitter or G+ and have been greeted with fuzzy, illegible text with no link to the source. If folks can't read the infograhic, it's just infonoise.
If you run a business, you should have a social media strategy in place and have defined goals (conversions) for your website before developing a content strategy for your business. You also need to have some way to measure results from your social channels other than "likes" and apply those rules to graphic and text content alike.
You may also want to consider how you will protect your content. Is it ok for folks to just download the image and share it without a link or attribution? (They will if they can.) Will you offer the embed code to encourage distribution? See how the technical details start to come into play here? Does graphic content appeal to the customer base you are trying to build? I know, it sounds crazy but some folks still like to read posts and verify sources. Are those people your target clients?
Everyone is doing it!
Remember what your mom said about that "everyone" stuff... "If everybody was jumping off a cliff, would you follow them?"
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- William Rock LLC.CEO, 2001 - presentSmall Business Marketing Consulting Kansas City When Hiring a Consultant for your Project: The role of the internet marketing consultant is a form of a business analyst for the client. It's important that the SEO consultant have at least a basic understanding of the core business and the goals of the businesses. This is critical to provide solid recommendations throughout the SEO process. This could potentially be the most time-consuming part of the Project.
- Half Price BannersE-Commerce Marketing Director, 6 - 2012
- NetStandard - Kansas City Data CenterInternet Marketing Kansas City, 2011
- BankCard Central -SEO
- Choppers Apparel - SEO
- Concrete Network - SEO
- Computer Career Center - Web Design Teacher
- Cybertime ISP - Web Designer / Consultant
Certified Internet Marketing Specialist
William's morals in life carry over in how he
does his work, which is with the utmost respect for his clients. What
has been called “white hat SEO” in the search engine world means
following the strict guide lines recommended by the search engines
themselves and not using any SPAM techniques. Being a strict "white
hatter" has earned William a reputation and William’s knowledge of SEO
information has made him a sought after professional in the world of
William is a certified Internet marketing specialist certified by Bruce Clay, Inc. to hold that specific certification; William takes pride in holding this certification. Other areas of expertise are within VSEO and working as a Videographer for Half Price Banners creating business marketing related video for organic traffic.
For relaxation, William also enjoys fishing with his son and daughter on the weekends, which brings him back to reality and reminding him of what life is all about.
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