When selecting the right attorney or law firm to handle your motorcycle injury case, avoid the fluff. In other words, do your research and do not merely select a lawyer off of a billboard or radio commercial. It is essential you learn about the track record of the attorney or law firm you are considering. Do they litigate cases? Do they have the resources to aggressively pursue and advance your case against any insurance carrier? Some lawyers disingenuously call themselves motorcycle lawyers when they (and their law firm) do not personally litigate cases. This is misleading. Hence the reason why you should never select a lawyer off of a billboard.