Skylanders, Disney Infinity and Nintendo Amiibos were the first major entries in this developing genre, but now new player LEGO is going beyond collectible figures and offer actual toys that have the bonus digital tie-in.
What is the driver of this genre?
Should the physical pieces add a bonus character or perks to change the gameplay – possibly unfairly?
What type of games should these support? Structured stories or open worlds where a figures act as your character in the world – Minecraft type world for LEGO focused creation?
So many questions.
#LEGO #LEGOdimensions #Skylanders #DisneyInfinity #Minecraft
However, having a functional LEGO toy that doubles as a video game tie-in gets passed the resistance to collect because of the dual utility.
Sure this feels like a money grab. Companies want to milk their properties as much as possible. I for one think that digital add-ons do not grab the attention of consumers because of the varied value. I think the appeal of these toy-to-life figures is that we typically assign more value to something tactile. There is also value in having items on display that friends also value which they link back to you. I guess this is more of a psychology topic :-)