Profile

Cover photo
Will Critchlow
Worked at Distilled
Attended University of Cambridge
Lives in London
9,002 followers|330,155 views
AboutPostsPhotosYouTubeReviews

Stream

Will Critchlow

Shared publicly  - 
 
Public share: can't wait to go back to San Diego for SearchLove this year. Come join me - huge discounts today only.
 
It's here! The SearchLove flash sale is on now. Get huge discounts off your SearchLove London and San Diego tickets today only.

http://bit.ly/1IqiRsQ
1 comment on original post
1
1
Craig Bradford's profile photo
Add a comment...

Will Critchlow

Shared publicly  - 
 
We're looking for a technical marketer who'd be a great fit to join our NYC team:
https://www.distilled.net/jobs/new-york/online-marketing-consultant/

If you know someone, or have a network that might include the right person, please share! Thank you.
11
5
Everett Sizemore's profile photoKonrad Sanders's profile photo
Add a comment...

Will Critchlow

Shared publicly  - 
 
Public share:

I don't even have one of those blue shirts yet...
 
Calling all  #DistilledU  fans! We're running another competition for you. Fancy some money off your bill each month and this exciting swag haul? Get sharing: http://dis.tl/1iuK0xI
View original post
8
Stephen Croome's profile photo
 
Ah, blue is much more my style than the red!
Add a comment...
 
The way YouTube is often measured isn't good enough. +Phil Nottingham tells it how it is.
 
Over the past few years, I've always been surprised and mildly irritated by the way in which YouTube marketing campaigns are measured.

Even for big agencies working with massive companies, it seems as if the irrelevant metrics are the ones that people care about most - view counts, cost per impression and paid vs organic split of views.

I don't believe this is good enough, so, today I published a post outlining what I believe to be a better way to assess and measure the success of YouTube campaigns. It's quite long, but hopefully you find it useful!

https://www.distilled.net/blog/metrics-to-measure-youtube-marketing/
4 comments on original post
3
2
Dimitar Dimitrov's profile photoYouTube Ads Lab's profile photo
Add a comment...

Will Critchlow

Shared publicly  - 
 
Looking to train a search marketing team? Get your own skills up to scratch?

We are launching in-person DistilledU Masterclasses with a day-long event in London in March. You can register interest here:
http://distilledumasterclass.launchrock.com/
1
2
Kristina Kledzik's profile photo
Add a comment...
 
Public share:

Great timing at the beginning of our Future of TV month. We're giving away Chromecasts over here:

http://www.futureof.tv/
 
Starting today, the Google Cast SDK is available for developing and launching Google Cast Ready-apps. The SDK is simple to integrate into existing apps, and is available cross-platform for Android, web, and iOS developers. 

All Chromecast devices have been updated to the latest software with support for the SDK, and you can get started by heading to the Google Cast Developers site (http://goo.gl/IAakWP) and checking out our sample apps (http://goo.gl/NYrnUl). 

Let us know what you think: https://developers.google.com/cast/community .

Happy casting!

#chromecast   #developers  
11 comments on original post
4
1
David Sottimano's profile photo
Add a comment...
Have him in circles
9,002 people
Marion Chanteuse's profile photo
Lori Gramlich's profile photo
Ryan Manning's profile photo
accord ad value's profile photo
meneer Franssen's profile photo
Tania Gough's profile photo
inspire ativie's profile photo
Alan Harrison's profile photo
Martin Hayman's profile photo

Will Critchlow

Shared publicly  - 
 
SearchLove London is next week - still time to get your tickets.

[Public share]
 
A week today +Rand Fishkin and +Wil Reynolds will be taking to the #SearchLove  London stage at +The Brewery. What's more, there is still time to join 'em: http://bit.ly/1rmOqcx
View original post
5
1
Phillip Maddick's profile photoMackenzie Fogelson's profile photo
 
Yes! I can't wait for this +Will Critchlow 
Add a comment...

Will Critchlow

Shared publicly  - 
 
Paradise:
 
Just released: the schedule for SearchLove San Diego, so hot off the press our fingertips are tingling: http://bit.ly/1sYvlQr
View original post
1
Add a comment...

Will Critchlow

Shared publicly  - 
 
Dear YouTube

Love,
Distilled
 
Public Share: An Open Letter to YouTube

https://www.distilled.net/blog/an-open-letter-to-youtube/

I firmly believe YouTube could be the place where the biggest brands of tomorrow are built. However, the tools and the platform aren't yet good enough to allow for this to happen.

In this post, I detail the developments which I think are required for YouTube to start taking a much more significant proportion of advertising spend.
View original post
11
1
Jaap Willem van de Plasse's profile photo
Add a comment...

Will Critchlow

Shared publicly  - 
 
Public share:

Wanna see me in a suit? Here I am chatting with John Varney - chairman of our board - about the future of TV.
 
+Will Critchlow is joined by a special guest for this week's #DistilledLive video and all in the golden name of digital: http://dis.tl/1m13QDb #FOTV  
View original post
4
YouTube Ads Lab's profile photo
 
Interesting point that it could implode if the structure is altered too fast / drastically.
Add a comment...

Will Critchlow

Shared publicly  - 
 
Public share: I wrote this (with a ton of help - notably from +Cheri Percy +Harriet Cummings +Matt Mitchell-Camp +Phil Nottingham and +Volodymyr Kupriyanov )
 
What will the Future of TV look like in five years time? This visual report sheds some light on the changing face of advertising: #FOTV http://dis.tl/MtfpWW
View original post
8
1
Dimitar Dimitrov's profile photo
Add a comment...

Will Critchlow

Shared publicly  - 
 
 
Fancy getting your hands on a free +Google Chromecast? Sign up to receive a preview of our upcoming visual report and you could win one of ten of the clever gadgets #FOTVhttp://dis.tl/1aKpN8b
View original post
2
Add a comment...
People
Have him in circles
9,002 people
Marion Chanteuse's profile photo
Lori Gramlich's profile photo
Ryan Manning's profile photo
accord ad value's profile photo
meneer Franssen's profile photo
Tania Gough's profile photo
inspire ativie's profile photo
Alan Harrison's profile photo
Martin Hayman's profile photo
Work
Occupation
Founder of Distilled
Employment
  • Distilled
    Founder
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Links
Contributor to
Story
Tagline
One day I'll go into space.
Introduction
Will Critchlow, founder of Distilled. This is my work profile.
Education
  • University of Cambridge
    Mathematics, 1998 - 2002
Basic Information
Gender
Male
Great and very reasonably priced Mexican food.
Public - 6 months ago
reviewed 6 months ago
One of the best hotel experiences I've had anywhere in the world.
Public - 6 months ago
reviewed 6 months ago
Technically this place could be worse but it is very poorly planned in lots of small ways that make it a nightmare place to take kids. Food took an hour (and only then after complaining twice). Tables nowhere near food ordering place makes logistics difficult with kids in tow. Avoid.
Public - a year ago
reviewed a year ago
Does what it says on the tin
Public - a year ago
reviewed a year ago
8 reviews
Map
Map
Map
Helped me out with a multi meter to test my broken switch as well as supplying the part I needed.
Public - 11 months ago
reviewed 11 months ago
Great family friendly country pub with nice food.
Public - a year ago
reviewed a year ago
Public - a year ago
reviewed a year ago