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Will Blunt
Works at Blogger Sidekick
Attended Macquarie University
Lives in Sydney, New South Wales, Australia


Will Blunt

Discussion  - 
Do you run an eCommerce store or plan to launch one in 2017? What would it be worth to you if you could 3x your traffic in a short period of time?

In this article we share a short-term traffic case study from an eCommerce business. They managed to triple their traffic in three months, all with the power of effective content marketing.

The reason we're sharing the tactics and results of this case study are because we know that eCommerce stores have unique traffic needs.

Every online business “wants” more traffic, but for an eCommerce store it’s literally your lifeblood.

Without traffic you can’t sell products, and without selling products you can’t grow and flourish as a business.

#contentmarketing #ecommerce
This article shares a short-term eCommerce content marketing case study for a store who tripled their traffic in three months.
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Will Blunt

Content Marketing  - 
A well constructed content strategy alone is NOT going to guarantee you results.

As Wells Fargo CEO John Stumpf famously said: “We could leave our strategic plan on an airplane, somebody could pick it up, and it wouldn’t matter. It’s all about execution. It’s how you hire… how you inspire.”

That sentiment, whilst contextually relevant to the strategic direction of a multi-national corporation, rings true for any small business trying to win at content marketing.

With the endless amount of information available online, for free, to ALL of your competitors… Your plan doesn’t really matter that much.

Nothing you dream up is going to be significantly unique any more. It’s probably been done before.

But that’s only half the story…

The reality is that only 30% of organizations consider themselves effective at content marketing. And those that document a strategy tend to perform better.

Your content marketing strategy is not just about blogging, it's not just about social media, SEO, or email marketing… Because content marketing needs to be all of those things.

Effective content marketing brings together the best tools, tactics and strategies in online marketing and it delivers you high quality leads time and time again.

A well put together content strategy looks at the entire journey of your customer from stranger to premium recurring client, and all the bits in-between that influence that journey.

An effective content strategy brings together the best tools, tactics and strategies in online marketing and delivers you quality leads time and time again.
Nguyễn Văn Vương's profile photo
A well constructed content strategy Full tường nhé+Will Blunt
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Will Blunt

Content Marketing  - 
Do you know exactly how to promote your blog posts effectively? Or are you swinging for the fences?

Instead of marvelling at your traffic, shares and comment numbers; you are stuck scrambling to get your next blog post up and scratching your head at the measly results you see on the front end.

A few Tweets and a couple of emails won't get you any traction like they used to. Your audience is suffering from content shock and to breakdown that barrier you need to get your hands dirty.

The results may look fancy, all those nasty vanity metrics like social shares and positive comments. But content promotion has a dark reality – it's a grind. There is nothing in the slightest flattering about it.

If you want your blog to get noticed you need to hustle, hustle, hustle… And then when you think you've done enough, you need to hustle a little bit more.

Someone once asked me how I got so many social shares on my blog posts, and my answer was simple:

My team and I dedicate a whole day to promoting each post.

Once they heard the work that was required to get results, they were much less interested in making it happen.

There's no trickery. No magic. No "inner circle".

It's just flat out hard work.

How about you, are you willing to dedicate those sort of man hours into getting results?

Over the years I've tried just about every tactic there is for promoting a blog post. And today I've collated them all into one big list.

Should you use all of these tactics every time you hit publish? Absolutely not.

But if you want to see genuine results from your content marketing efforts you will need to test, try, experiment and innovate with a big selection of these. Then pick the combination that works best for you.
Do you know how to promote your blog posts effectively? To get sustainable results from your efforts you will need to use a combination of these tactics.
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Do you know exactly how Full tường nhé+Will Blunt
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Will Blunt

Content Marketing  - 
Have you ever tried to build an internal team of blog contributors in your business?

It’s hard work…

When things first kick off they usually start with a bit of momentum. You get together with the marketing team and muster up a content strategy.

And then to get things started you run a kickoff meeting with the whole office (or at least the experts you’ve earmarked to contribute).

The first few weeks start well… Employees are excited to put their face to the brand and help you generate some online buzz.

But then reality hits.

Before long the new car smell wears away and everyone realizes how HARD it is to produce high quality content.

So people start slowly disrespecting your deadlines…

“Sorry, I had a client call me last minute and I couldn’t get it done”

They know your soft spot, because clients always come first, right?

Then things start to spiral out of control. Deadline after deadline gets pushed back until finally you just stop talking to each other about it.

They know it’s awkward, you know it’s awkward… but the three tonne pink elephant in the corner of the office just keeps standing there, and no one is writing a blog post!

In this post I have put together a list of 13 effective ways you can motivate your team of internal blog contributors and not one of them involves a monetary benefit to the employee.

We have used each of these tactics with our premium clients to:

• Create excitement for employees to contribute to the blog
• Build unstoppable momentum for the content strategy, and achieve FASTER results
• Remove the culture of missing deadlines, and instead build a backlog of consistent blog content
Are you ready to build a growing team of internal blog contributors? This article reveals 13 effective ways you can motivate your employees to write content
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Will Blunt

Advertising  - 
Have you ever struggled getting an ROI from Facebook ads?

Organic reach on Facebook has plummeted to a staggering 6%, so it's no surprise that over 90% of digital marketers are investing in Facebook ads.

But it's not as easy as it looks, you can quickly churn through budget if you don't effectively design, position and target your ads.

This blog post offers a shortcut to a better ROI from your Facebook ads.

It lists out 35 compelling Facebook ad examples from companies with big budgets, and lots of advertising experience.

The companies in this list have done the hard work - and spent the money - on testing ad formulas, design elements and formats to run Facebook ads that deliver results for their business.

After analysing hundreds and hundreds of successful Facebook ads, we have put together a list of 35 winners, plus an analysis of the key elements that make them all successful.

#facebookads   #facebookmarketing   #facebook   #SMM   #socialmediamarketing  
This list of the best Facebook ads are from companies with big budgets, and lots of experience. If you want an ROI from Facebook then this is your shortcut.
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Will Blunt

Discussion  - 
One of the most effective ways to grow your business online is by converting more of your current traffic into subscribers, customers or clients.

Taking the traffic you ALREADY have coming to your site, and turning it into bottom line revenue.

The most important page on your site in this conversion equation, is the very first page a visitor lands on when they make it to your site. Whether it’s from an ad they’ve clicked, a link on your social profiles or something else entirely. This is referred to as a landing page.

In this article we gathered together 17 killer landing page examples for you to swipe, copy and deploy (a couple we’ve created for our clients).

How can you optimise your landing pages?

Landing pages serve many different purposes, from capturing contact information such as an email address, to encouraging prospects to lock in an initial scoping phone call, or even converting someone into a paying client on the spot.

So you will most likely have a variety of different landing pages on your site, depending on what goals you are trying to achieve. Each having a very unique and specific purpose.

Regardless of what your goals are, the best performing landing pages are made up of pretty much all the same elements.

The great thing is that you don’t have to be a conversion expert to get better results, a few small tweaks here and there can have a huge positive influence on your business.

If you’re looking to improve the performance of your landing pages, it’s always a good idea to see what other experts and marketers are doing.

By replicating many of the elements and tactics of companies that have invested a LOT of money into testing and optimisation, you can grab a shortcut to better results for your business.

This blog post has done the hard work for you.
You can grab a shortcut to better results for your business, by observing landing page examples from other marketers who run lots of split tests.
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FlypChart: An all-in-one marketing calendar to plan, collaborate and execute marketing campaigns via BetaPage
FlypChart helps you prepare and schedule emails, social media posts, webinars, blog posts and ad campaigns from one easy-to-use calendar interface. Key Features: All-In-One Marketing Calendar: Create and plan your marketing campaigns from one place by integrating with already established tools. Plug & Play Campaign Formulas: Use proven plug & play campaign formulas to get better results from your marketing efforts. Comprehensive Tool...
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Will Blunt

Content Marketing  - 
Are you excited to hit the ground running with your new blog?

Ready to avoid years of struggle, straining and striving?

Follow these 11 beginner blogging tips to fast track your way to success.

+Will Blunt +Adam Connell +Blogging Tips +Darren Rowse +ShoutMeLoud you're mentioned today.

Please share this post on Twitter, Facebook, G Plus, LinkedIn and Pinterest.

Are you as confused as a chaste monk wandering around a seedy brothel when it comes to finding proven beginner blogger tips? Having lived in Thailand – and between 2 brothels la…
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Will Blunt

Content Marketing  - 
Is your content making a solid return on your investment?

It’s not always possible to clearly measure how much money content marketing efforts make, when compared with how much they cost to produce and distribute…

And it’s difficult to track what content leads to conversions.

That said, with some smart calculations, it’s possible to work out how well your content is performing and what financial success it’s having.

The key is to track the right metrics.

The most important conversion metric that should drive everything you do in content marketing is sales.
If your content is drawing in a load of traffic but it’s not leading to conversions or sales, it’s not meeting your needs.
The problem is that it’s not always easy to tell what content leads directly to sales, which can make it hard to track your most useful materials.

As it’s not always possible, it’s important to focus on metrics that can point you in the direction of understanding how financially useful your efforts are proving to be.

To do that, you’ll need to take a look at a few key metrics that’ll help build a better picture of how your content is contributing to the important things in your business.

This post breaks down which numbers you should be keeping an eye on, as well as how you can use them to track conversions and measure sales.

  #contentmarketing   #contentmarketingmetrics   #content  
Conversions and ROI are key metrics when determining a successful content campaign. Learn how the pros track conversions and ROI in content marketing.
Tech Advisors's profile photo
informative..thanks for posting
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Will Blunt

Discussion  - 
Do you want to grow a crazy-big email list?

The most effective way to convince people to sign up for your email list is to deliver highly targeted and super-specific lead magnets that provide so much perceived value, prospects have next to no choice but to opt-in.

As a general rule, the more tailored your lead magnet is, the better it is going to convert.

But how do you come up with lead magnet ideas that are going to convert?

I’ve put together a master list of 40 different lead magnet ideas you can use right now to start converting more visitors into leads.

You may like to bookmark this post and whenever you’re stuck for ideas, come back and flick through the list for some inspiration.

#leadmagnets  #CRO #leads  #conversions   #emailmarketingtips   #email   #listbuilding  
The best way to grow your email list is to deliver highly targeted lead magnets on your site. Never run out of options with this list of lead magnet ideas.
Shiena Chin's profile photo
These will enable email list building in many angles! Thanks. :-) Email marketers must not stop building list. SEO, paid search marketing, and social-media marketing can all be used to drive traffic landing pages and lead capture forms!
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One of the biggest problems you face when trying to rank your content is that everyone is shopping for keywords in the same place, and subsequently everyone is chasing the same search engine traffic.

What usually happens is, you come up with an idea for a piece of content, go to Google Adwords and check to see what the best keyword is for that topic.

Then you create a blog post or web page about that keyword. It's not a bad strategy.

The problem with this keyword research method is that EVERYONE is doing it. (Including your competitors)

How good would it be if you could find hidden keyword gems that your competitors had never heard of? Keywords that would help you compete for rankings and traffic with underdone and outdated content? Keywords with little to no competition?

Yea I know, those questions are rhetorical – it would be totally awesome.

But instead of dreaming about it, I figured I'd do something to help you out.

I went about collating every single keyword research tactic I could find.

And it's left me with this ultimate list of 35+ keyword research methods you can use to find high-performing, low competition search terms.
This list of keyword research methods will help you find high-performing, low competition search terms and start rapidly ranking your content.
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Will Blunt

Shared publicly  - 
Do you want to earn back your time and SCALE up your content efforts?

Well this blog post and brand new infographic will help you do exactly that.
The day I decided to start outsourcing blog tasks was like a giant relief, a weight off my shoulders. I didn’t have to be everything to everyone anymore, and could focus on the game changers instead.
Getting your time back to focus on the real game changers in your business can be beneficial in so many different ways…

Here are just a few of the benefits of outsourcing blog tasks;

- There is less risk than hiring a full-time staff member because you’re typically not locked into a long-term agreement
- Usually the cost is lower because you pay for what you get. You also save on overheads and other business-related expenses of hiring someone
- Your quality can go up, especially if you choose to systemize tasks or hire an expert
- Training isn’t always required if you’re bringing someone on with experience
- It allows you to focus on the things you do best and not try and wear EVERY hat in your business
- Outsourcing puts you in a position for sustainability, because your blog is no longer reliant on your efforts
- You will start to see better results, more traffic and an up-tick in customer enquiries – simply because more is getting done

The great thing about outsourcing blog tasks is you don’t have to be a millionaire to make it happen…

All of the tasks in this infographic can be outsourced in isolation, which means you can start outsourcing things regardless of the size of your business. The sooner you do, the quicker you will grow.

A BIG thanks to these people and brands who featured as examples in this monster post;
+Adam Connell +Jason Quey +Piktochart +Upwork (formerly oDesk) +Freelancer +HubSpot +ScheduleOnce +Trello +Slack +Manifestly +CoSchedule +Codrut Turcanu +Keyword Tool +BuzzSumo +BuzzStream +SEMrush +Canva +WP Curve Admin +Automation Agency +Ariel Rule +Bamidele Onibalusi +Kristi Hines +Speechpad 
+Sujan Patel +Yesware +Buffer +Will Hoekenga +Fiverr +Yoast +Leadpages +Devesh Khanal 
If you are feeling overwhelmed and stretched thin, blog outsourcing is something you should seriously consider - it's possible with any budget.
Adam Connell's profile photo
This is huge - and honored that I was able to contribute to it in someway. Wow, there really are an incredible amount of tasks we can outsource these days :)
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Founder and Director of Marketing at Blogger Sidekick
I founded Blogger Sidekick to help digital marketers rapidly grow traffic and authority with one-of-a-kind content.

There are four ways we can help you right now;

1. Our industry leading blog has amassed tens of thousands of social shares, 300+ comments and numerous page one rankings all from just 30 posts. 

Check it out here>>

2. We have 15+ free resources that have been downloaded over 15,000 times by digital marketers all over the world. Everything from checklists, cheat sheets, spreadsheets, eBooks, swipe copy and templates. 

Claim your free resources here>>

3. Our premium online training course, “Anchor Content” offers a proven framework for generating hundreds of social shares, better rankings and more traffic with content marketing and SEO. 

Find out more and register here>>

4. We also work with a short list of industry leading marketing companies who trust us to manage their content strategy and grow their brand authority. 

Learn how we can help you scale content marketing the smart way>>

Our content has been featured in industry leading publications such as The Huffington Post, HubSpot, MarketingProfs, Quick Sprout, Social Media Today, Business2Community and Yahoo News. And I have the privilege of being the Managing Editor at two of Australia’s leading marketing blogs; and Bluewire Media.

Before starting my own business I led marketing for the launch of Dr. Peter Fuda’s international best selling book Leadership Transformed, and have grown multiple online communities for Peter.

To support my entrepreneurial dreams I have undergone rigorous academic study; a Bachelor’s degree in Commerce (Marketing) and a Master in Business Administration (MBA).

You can catch me on Twitter or LinkedIn.


Content Strategy and Blog Management

Content Marketing and SEO Training

Influencer Outreach and Content Promotion

Blogging and Social Media
  • Macquarie University
    Marketing, 2007 - 2010
  • University of Technology, Sydney
    MBA, 2012 - 2013
Basic Information
  • Blogger Sidekick
    Founder and Director of Marketing, 2014 - present
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Sydney, New South Wales, Australia
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