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Get the latest Widen news you can use with information about our 2016 events, regional meetups, Widen Summit, Widen University webinars and more! http://go.widen.com/winter16-news
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WIDEN

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Thanks to everyone that came out to the +DreamBank - American Family Insurance this week to learn more about our PVC approach to #storytelling  with Laurel Norris and Jake Athey.

Catch the Slideshare here.
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Integrate your #DAM with Salesforce to share content.
We continue our “marketing hacks” series with a digital asset management (DAM) integration with Salesforce, which has been among our most popular integration requests of all time.
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From content marketers to creatives, photographers to librarians, marketing interns to CMOs, we've gathered numerous ideas and learned ways that you connect your marketing content to build your brand.

Read our top 10 favorite articles from this year marketing, technology and leadership influences and authors everywhere.

http://blog.widen.com/blog/10-thought-provoking-posts-from-2015
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Marketing technology is constantly changing and as the need for digital content increases, your DAM is a great tool for marketing teams.
“The DAM houses all of the assets for us...these assets are our form of content. We’re creating the basis for all of our team members, including retailers, bloggers and press teams to go and then produce their own content off of the brand assets we provide."
Learn about how our customers (and presentation partners) at Brooks Running are using the Media Collective across departments.

#‎digitalassetmanagement‬ ‪#‎contentmanagement‬ ‪#‎marketingtechnology‬
This article highlights how DAM, content marketing and the “Experience Era,” are interrelated & ultimately all part of the same marketing pie.
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Learn how content analytics drive a smarter approach to creative marketing with this feature post on DAM News.

Way to go Insights Team the Widen customers who love #data!
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See how to make the most of your content to advance your nonprofit's mission!
Using a digital asset management (DAM) system to organize image collections and marketing materials at your organization. We understand the challenges (especially budget) that nonprofits face when adopting new technologies.
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WIDEN

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Set your marketing and creative teams up for success with the actionable tips & takeaways from the Widen Summit. Get the webinar recordings now at: http://go.widen.com/webinars-2015.
‪#‎WidenSummit‬, ‪#‎DigitalAssetManagement‬
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Good marketing requires automation, and the Media Collective #integration with Zapier can help you collect, curate, and share #content. 
While marketers continue to find ways to be more agile, tell better stories and produce more relevant content for more targeted channels, there’s no other way to scale than to seek out ways to automate.
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We have a couple strong themes at Widen, like creating an excellent company culture, improving processes, delivering the best products, providing top of the line service, and building a strong DAM community.

Read on for our favorite moments from 2015, plus pictures of some of your favorite Widen staff.

#‎Bestof2015‬ ‪#‎DAM‬
Happy New Year! 2015 was full of great memories and accomplishments in our key areas of focus: creating a great company culture, improving processes, delivering the best products, standing by world-class service, and engaging an active digital asset management (DAM) community. We’re looking forward to another great year, and first celebrate some of our favorite moments from 2015.
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A #DAM system does so much more than store digital assets – it can be a valuable tool during times of change. Here's how.
If your organization is headed for change, stop and consider ways that a DAM system can support it. Corporate rebrands, mergers, leadership changes, and even commonplace transitions like a new, external website all demand a look at how DAM can help make the change a positive one for everyone involved.
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Thinking about a new #DAM for the New Year? Get started on your migration with part one of our handy guide.

#digitalassetmanagement #contentmanagment #ontheblog
We know that migrating from one system to another can be a big challenge. In part one of a two-part article, we’re giving tips on assessing needs, researching vendors, and how to structure vendor demos to get the info you need on their products.
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Have them in circles
151 people
Annette Koenig's profile photo
Elizabeth Wood's profile photo
mds. Agenturgruppe GmbH's profile photo
Content Solutions's profile photo
Black & Veatch's profile photo
Verifone's profile photo
Cassandra Goduti's profile photo
Freestyle Partners's profile photo
The RFID Tag Store's profile photo
Contact Information
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800-444-2828
Email
Address
6911 Mangrove Ln Madison, WI 53713
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We Power the Content that Builds Your Brand
Introduction

Widen is a marketing technology company that powers the content that builds your brand.

We leverage cloud-based resources to deliver configurable, scalable and cost-effective digital asset management (DAM) solutions — helping you easily store, search and share your digital assets.

Widen provides digital asset management services to organizations of all sizes with two well-developed DAM solutions:

THE WIDEN MEDIA COLLECTIVE
This is our flagship SaaS digital asset management software, enjoyed by organizations of all sizes and industries. The Media Collective
streamlines marketing and creative workflows, allowing your digital assets to work harder for you.

SMARTIMAGE
Our simple, cloud-based “DAM lite” tool is perfect for small businesses and workgroups to centralize and share images and visual content that can be viewed, shared, and downloaded from anywhere, at any time.

We know the digital asset lifecycle. You might even say we’re experts. From pre-media services to web-based digital asset management software solutions, our abilities run the gamut of digital media workflows. That’s why Widen has been embraced by photographers, videographers, designers, marketers, printers and sales forces as the standard for quality and service.

Widen’s DAM solutions assist in streamlining your project workflows. Let’s take a brief look at the process ...

CREATION: 
Digital asset management can help you create digital assets during any of the following four creative stages: definition, idea generation, planning and development. An asset is often part of a greater call to action, such as a new product, special promotion or social media campaign. You might need digital assets like a logo, photos, graphics, or a short video.

MANAGEMENT: Now that you’ve created a bunch of digital assets, it’s time to focus on the basics of managing them.

With the excitement of creation behind you, it’s time for the nuts and bolts of managing your digital assets. Approvals, logistics, versioning — as well as roles and permissions — are a few of the topics you’re likely to encounter.

DISTRIBUTION: Since you’d like team members, and sometimes end users, to utilize the digital assets you’ve worked so hard to create, it’s critical that they’re easily accessible to the “right” people when they’re needed. Much like DAM system management, efficient distribution of digital assets relies heavily on roles and permissions. Distribution hinges on providing users easy access to the digital assets they need.

PRESERVATION: Digital assets have a lifespan, so when they’re no longer in use they should be archived and preserved. How long a digital asset remains in distribution depends on the asset itself. One video may only be relevant during a short marketing campaign, while another describing a key aspect of your company can have a much longer lifespan. Preservation, or archiving, digital assets and their related documents and versions, is a key part of the lifecycle.

What makes Widen the best digital asset management solutions provider?

From software to service, there’s a lot that goes into the making of a comprehensive digital asset management system. Let’s take a look at the top 12 reasons that Widen’s DAM software is a leading choice for every marketing organization’s content command center ...

  1. We’re 85 people strong and we know digital media.
  2. We’re small enough to remain agile and provide total concentration on digital asset management.
  3. Our 67 year history shows we’ve been there, done that and have a wealth of DAM software experience.
  4. We have great customers, from Fortune 500 enterprises, to higher ed, healthcare and more.
  5. We’re a complete end-to-end marketing technology company.
  6. 100% cloud-based DAM solutions.
  7. We’re secure on every front. We treat data security very seriously.
  8. We provide the right fit features and functionality to marketing and creative workflows.
  9. Pay for what you use pricing.
  10. Our DAM solutions are integrated with some really stellar solutions, including Amazon Web Services and ProofHQ.
  11. We know the ins and outs of digital asset management like no other company can.
  12. We’re all about education. We can’t be the best digital asset management vendor partner unless we can make you and your key team members the best DAM champions and administrators.
Feel free to visit our website to learn more about Widen and digital asset management.