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Our integration with Sitecore made the Marketing Day daily news recap from Marketing Land.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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WIDEN

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Widen DAM heroes unite in NYC May 4!
Widen to host 40+ customers for the inaugural Widen Workshop NYC on Wednesday, May 4 at the New York Hilton Midtown.
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ICYMI, catch the recording and slides from our ‪#‎DAMtrends‬ webinar with Forrester today.
Forrester and Widen Webinar: What does marketing need from DAM in 2016?
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Join us April 13 for a webinar with Forrester Research on the latest DAM trends and more ideas to command your content marketing.
Learn how DAM supports modern marketing objectives with guest speaker, Anjali Yakkundi, Senior Analyst at Forrester, in this Widen webinar.
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Daily duties of a #DAM admin & how the Media Collective improved her workflow.

http://www.widen.com/blog/how-umass-uses-the-media-collective-to-manage-historical-and-branded-rich-media-video

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Get the latest Widen news you can use with information about our 2016 events, regional meetups, Widen Summit, Widen University webinars and more! http://go.widen.com/winter16-news
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WIDEN

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Join us for Henry Stewart NY and connect with the heroes of DAM.
Every workplace needs a hero. Widen let’s you be your best – while we handle the rest. Join us at DAM NY to learn how.
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DAM is the hub for delivering content & experiences at the blistering pace of big data. Learn more in this blog post featuring the 2016 Forrester report.
Get the latest Forrester report to learn about the digital asset management vendor landscape and Widen’s point of view in our recorded webinar.
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What does marketing need from DAM in 2016? Join us for a webinar tomorrow, Wednesday, April 13 at 12:00 CDT. Anjali Yakkundi of Forrester and Jake Athey of Widen will explore the evolving role of DAM in ‪#‎martech‬, marketing agility and content insights.
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RT Jake Athey: Inspiring piece from WIDEN! "The making of a marketing technologist" [eBook] #MarTech
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Learn how one #highered organization improved creative workflows and saved time and money with a digital asset management system.

http://www.widen.com/blog/the-media-collective-in-higher-education-an-interview-with-stewart-dick-and-britta-charbonneau-of-sheridan-college

#DAM #contentmanagement
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Set your marketing and creative teams up for success with the actionable tips & takeaways from the Widen Summit. Get the webinar recordings now at: http://go.widen.com/webinars-2015.
‪#‎WidenSummit‬, ‪#‎DigitalAssetManagement‬
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WIDEN's Collections
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In their circles
98 people
Have them in circles
152 people
Andre WIlliams's profile photo
Paul Maclons's profile photo
Ads of Century's profile photo
Dennis Oosterman's profile photo
Cassandra Goduti's profile photo
Julie Lawton's profile photo
Susan Larry's profile photo
Lynn University's profile photo
Freestyle Partners's profile photo
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800-444-2828
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6911 Mangrove Ln Madison, WI 53713
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We Power the Content that Builds Your Brand
Introduction

Widen is a marketing technology company that powers the content that builds your brand.

We leverage cloud-based resources to deliver configurable, scalable and cost-effective digital asset management (DAM) solutions — helping you easily store, search and share your digital assets.

Widen provides digital asset management services to organizations of all sizes with two well-developed DAM solutions:

THE WIDEN MEDIA COLLECTIVE
This is our flagship SaaS digital asset management software, enjoyed by organizations of all sizes and industries. The Media Collective
streamlines marketing and creative workflows, allowing your digital assets to work harder for you.

SMARTIMAGE
Our simple, cloud-based “DAM lite” tool is perfect for small businesses and workgroups to centralize and share images and visual content that can be viewed, shared, and downloaded from anywhere, at any time.

We know the digital asset lifecycle. You might even say we’re experts. From pre-media services to web-based digital asset management software solutions, our abilities run the gamut of digital media workflows. That’s why Widen has been embraced by photographers, videographers, designers, marketers, printers and sales forces as the standard for quality and service.

Widen’s DAM solutions assist in streamlining your project workflows. Let’s take a brief look at the process ...

CREATION: 
Digital asset management can help you create digital assets during any of the following four creative stages: definition, idea generation, planning and development. An asset is often part of a greater call to action, such as a new product, special promotion or social media campaign. You might need digital assets like a logo, photos, graphics, or a short video.

MANAGEMENT: Now that you’ve created a bunch of digital assets, it’s time to focus on the basics of managing them.

With the excitement of creation behind you, it’s time for the nuts and bolts of managing your digital assets. Approvals, logistics, versioning — as well as roles and permissions — are a few of the topics you’re likely to encounter.

DISTRIBUTION: Since you’d like team members, and sometimes end users, to utilize the digital assets you’ve worked so hard to create, it’s critical that they’re easily accessible to the “right” people when they’re needed. Much like DAM system management, efficient distribution of digital assets relies heavily on roles and permissions. Distribution hinges on providing users easy access to the digital assets they need.

PRESERVATION: Digital assets have a lifespan, so when they’re no longer in use they should be archived and preserved. How long a digital asset remains in distribution depends on the asset itself. One video may only be relevant during a short marketing campaign, while another describing a key aspect of your company can have a much longer lifespan. Preservation, or archiving, digital assets and their related documents and versions, is a key part of the lifecycle.

What makes Widen the best digital asset management solutions provider?

From software to service, there’s a lot that goes into the making of a comprehensive digital asset management system. Let’s take a look at the top 12 reasons that Widen’s DAM software is a leading choice for every marketing organization’s content command center ...

  1. We’re 85 people strong and we know digital media.
  2. We’re small enough to remain agile and provide total concentration on digital asset management.
  3. Our 67 year history shows we’ve been there, done that and have a wealth of DAM software experience.
  4. We have great customers, from Fortune 500 enterprises, to higher ed, healthcare and more.
  5. We’re a complete end-to-end marketing technology company.
  6. 100% cloud-based DAM solutions.
  7. We’re secure on every front. We treat data security very seriously.
  8. We provide the right fit features and functionality to marketing and creative workflows.
  9. Pay for what you use pricing.
  10. Our DAM solutions are integrated with some really stellar solutions, including Amazon Web Services and ProofHQ.
  11. We know the ins and outs of digital asset management like no other company can.
  12. We’re all about education. We can’t be the best digital asset management vendor partner unless we can make you and your key team members the best DAM champions and administrators.
Feel free to visit our website to learn more about Widen and digital asset management.