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Widen Enterprises
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Be authentic. Seize the moment. Tap into basic human needs and wants. Be agile.

These are just a few of the tips and lessons shared by our beloved storytelling teacher from the University of Wisconsin-Madison, Laurie Scheer.

Watch the video for more visual storytelling tips.

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Widen Enterprises

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What are your favorite things to do during the summer?

Think creatively. Try something new. Help others. These are just a few of our favorite things during the summer (or anytime).

Check out this blog post covering the highlights from Widen's summer sensation, the ‪#‎48create‬ hackathon.
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Check out part 2 of this series connecting digital asset management to your content management strategy with DAM guru Corey Chimko of Cornell University.

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See how digital asset management assists in making the most of your content marketing and live events in part 2 of this 2-part series featuring the Widen marketing story.

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At Widen, our mission is connecting marketing content. We do that in a number of ways, including helping our customers connect with top trends and insights.

One of the hottest trends in marketing today is that of 'visual storytelling' and that's really just a fancy way of saying "we use pictures to connect people."

With that, we're quite proud of our new infographic, which has been shared by many of the most influential marketing publications today: +Adweek Magazine+Search Engine Journal, Social Marketing Fella, +PR News, +Marketing Technology Blog and +MarketingProfs (featured here).

Check it out to make the connection for yourself!
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Get the scoop on how the +University of Michigan Athletic Department is using Widen video embed technology and +WordPress plugin to power its brilliant new recruiting site.

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Widen Enterprises

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Whether you're sitting around the campfire, singing and dancing or marketing, people connect through stories.

At Widen, we help customers be better storytellers as digital asset management systems house the visual story of your brand. And, digital assets carry your story forward, faster.

Learn more about Widen's connection to the storytelling trend and sing the new lyrics to a familiar tune.

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Digital Asset Management helps content marketers connect marketing content in a number of ways, from capture to distribution.

We don't typically look at the glass half empty, but without a solid DAM strategy in place, marketers will FAIL to scale, measure and build the brand as optimally as those doing DAM right.

Check out our guest post with +MarTech Advisor today to learn more.

#digitalassetmanagement  #contentstrategy
3 reasons why content marketers will fail without a DAM system.
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Digital asset management can and should be a core component to your content management strategy. Check out part 1 of this series to learn more from one of the top DAM gurus we know, Corey Chimko of Cornell University.

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How do content marketing and events work together? See our story in how we capture, share and repurpose content in many useful ways in this 2-part blog post.
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In search of new ways to break the mold with your content marketing? Consider user generated content, choose-your-own-adventure-like personalization, or memes that keep it simple to connect meaning. Bottom line, try something new!

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ICYMI, catch our "DAM for Designers" short webinar for a preview of the 7 ways DAM helps creatives do what they do best.

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This webinar provides an introduction to the things you want to know most about why digital asset management is a must-have technology for design teams at organizations of all sizes.
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Have them in circles
141 people
CUNA Mutual Group's profile photo
NightDeal's profile photo
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800-444-2828
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6911 Mangrove Ln Madison, WI 53713
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We Power the Content that Builds Your Brand
Introduction

Widen is a marketing technology company that powers the content that builds your brand.

We leverage cloud-based resources to deliver configurable, scalable and cost-effective digital asset management (DAM) solutions — helping you easily store, search and share your digital assets.

Widen provides digital asset management services to organizations of all sizes with two well-developed DAM solutions:

THE WIDEN MEDIA COLLECTIVE
This is our flagship SaaS digital asset management software, enjoyed by organizations of all sizes and industries. The Media Collective
streamlines marketing and creative workflows, allowing your digital assets to work harder for you.

SMARTIMAGE
Our simple, cloud-based “DAM lite” tool is perfect for small businesses and workgroups to centralize and share images and visual content that can be viewed, shared, and downloaded from anywhere, at any time.

We know the digital asset lifecycle. You might even say we’re experts. From pre-media services to web-based digital asset management software solutions, our abilities run the gamut of digital media workflows. That’s why Widen has been embraced by photographers, videographers, designers, marketers, printers and sales forces as the standard for quality and service.

Widen’s DAM solutions assist in streamlining your project workflows. Let’s take a brief look at the process ...

CREATION: 
Digital asset management can help you create digital assets during any of the following four creative stages: definition, idea generation, planning and development. An asset is often part of a greater call to action, such as a new product, special promotion or social media campaign. You might need digital assets like a logo, photos, graphics, or a short video.

MANAGEMENT: Now that you’ve created a bunch of digital assets, it’s time to focus on the basics of managing them.

With the excitement of creation behind you, it’s time for the nuts and bolts of managing your digital assets. Approvals, logistics, versioning — as well as roles and permissions — are a few of the topics you’re likely to encounter.

DISTRIBUTION: Since you’d like team members, and sometimes end users, to utilize the digital assets you’ve worked so hard to create, it’s critical that they’re easily accessible to the “right” people when they’re needed. Much like DAM system management, efficient distribution of digital assets relies heavily on roles and permissions. Distribution hinges on providing users easy access to the digital assets they need.

PRESERVATION: Digital assets have a lifespan, so when they’re no longer in use they should be archived and preserved. How long a digital asset remains in distribution depends on the asset itself. One video may only be relevant during a short marketing campaign, while another describing a key aspect of your company can have a much longer lifespan. Preservation, or archiving, digital assets and their related documents and versions, is a key part of the lifecycle.

What makes Widen the best digital asset management solutions provider?

From software to service, there’s a lot that goes into the making of a comprehensive digital asset management system. Let’s take a look at the top 12 reasons that Widen’s DAM software is a leading choice for every marketing organization’s content command center ...

  1. We’re 85 people strong and we know digital media.
  2. We’re small enough to remain agile and provide total concentration on digital asset management.
  3. Our 67 year history shows we’ve been there, done that and have a wealth of DAM software experience.
  4. We have great customers, from Fortune 500 enterprises, to higher ed, healthcare and more.
  5. We’re a complete end-to-end marketing technology company.
  6. 100% cloud-based DAM solutions.
  7. We’re secure on every front. We treat data security very seriously.
  8. We provide the right fit features and functionality to marketing and creative workflows.
  9. Pay for what you use pricing.
  10. Our DAM solutions are integrated with some really stellar solutions, including Amazon Web Services and ProofHQ.
  11. We know the ins and outs of digital asset management like no other company can.
  12. We’re all about education. We can’t be the best digital asset management vendor partner unless we can make you and your key team members the best DAM champions and administrators.
Feel free to visit our website to learn more about Widen and digital asset management.