Cost and utility of currency aside - If you are currently in a 100 $ + contract with a cable company, and 40 % of that contract's value is in securing access to HBO content, it's a real cost savings. I have two things which are stopping my 'cutting the cord'. 1. HBO, 2. AMC. There is, of course, a much bigger conversation about the international market and the relative costs of NOW vs Cost of living in emerging markets. The primary driver of piracy is the in-ability to afford the cost of the product. Their is a sweet spot to evaluate both in the domestic US and international market, but knocking down artificial constraints like exclusivity has to come before rationalizing price. They can't arrive at what their product or content is WORTH if they are excluding a large % of their potential customer base. Exclusivity is a really dumb approach. Reducing price before understanding the true DEMAND for their product is dumber(sic).
Edit - Spelling