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What should you consider when A/B Testing? / O que se deve considerar quando se querem fazer testes A/B? - http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. This article is meant to be the best ...
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Sabe como evoluiu o Algoritmo do Google? / Do you know how Google's Algorithm evolved?

http://moz.com/google-algorithm-change
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6 conselhos sobre como usar o Mobile para a angariação de Leads / 6 Advices on how to use Mobile for lead generation

http://groovedigitalmarketing.com/mobile-lead-generation/
Learn 6 Ways to Use Mobile Marketing to Capture More Leads. Mobile Lead Generation extends your reach beyond traditional marketing.
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O futuro da Tecnologia / Predicting the Future of Tech

http://www.pcmag.com/article2/0,2817,2414720,00.asp
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Conteúdo, Mobile, Personalização - Previsões para 2015 / Content, Mobile, Personalization - Digital Marketing Predictions for 2015

http://www.digitalinformationworld.com/2014/10/digital-marketing-trends-for-2015-infographic.html
2014 showed us so much change within online marketing, particularly the massive boom in content marketing. 2015 is a different year and more change is inevitable. Will content marketing still have such a huge presence? Will i...
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10 CEOs determinaram quais as suas previsões para as Redes Sociais em 2015 / 10 Social Media Predictions for 2015 from 10 Social Media CEOs

http://maximizesocialbusiness.com/10-social-media-predictions-for-2015-10-social-media-ceos-16530/
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What are the social media predictions for 2015 from social media CEOs? Here's a collection of 10 of them from the SocialMedia.CEO community.
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The ABC's of A/B Testing / O ABC dos testes A/B - http://marketingland.com/the-abcs-of-ab-testing-42554
Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fulle
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Um exemplo de como PPC tem impacto ao nível das vendas / A case study on how PPC has an impact on sales

http://searchenginewatch.com/sew/study/2318053/the-actual-impact-of-ppc-on-sales-case-study
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PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more visits mean more sales and that fewer visits mean fewer sales. This case study illustrates the true value of PPC visits.
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Por que está o Mobile a ficar cada vez mais importante ao nível da geração de leads? / Why Mobile is becoming important in terms of lead generation? http://www.dmnews.com/the-future-of-customer-acquisition-is-mobile-lead-generation/article/299151/
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Previsões Digitais / Digital Predictions for 2015

http://visual.ly/digital-predictions-2015
A short list of 10 digital predictions for the year 2015. #7 is an interesting one and believed to be extremely important.
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Os experts definiram as tendências para as Redes Sociais. Que traz 2015? / 2015 Social Media Predictions From the Experts

http://www.slideshare.net/simplymeasured/2015-social-media-predictions
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We've gathered predictions from some of the top minds in social media. So what will 2015 look like? Learn from the experts!
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Tendências de Marketing nas Redes Sociais a não perder em 2015 / 2015: #SocialMedia Marketing Trends You Cannot Miss

http://www.digitalinformationworld.com/2015/01/2015-social-media-marketing-trends.html
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Now that 2015 is upon us, it's time to examine what social trends we should be on the lookout for. Here are a few of the most interesting predictions that we ran across.
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Have them in circles
22 people
Marta Reis's profile photo
WhiteKube Team's profile photo
João Marcelo Moreira Braga's profile photo
wycombewebworks's profile photo
Hélio Félix's profile photo
Vincenzo Meo's profile photo
IT Tech BuZ - Make your Digital Marketing Smarter!'s profile photo
Leandro Ricardo Bueno Braz's profile photo
ADSO acdd2010's profile photo
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Avenida Elias Garcia 137 7ºC 1050-099 Lisboa
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WhiteKube - Digital Marketing with ROI
Introduction
WhiteKube is a digital marketing consulting company where we help our clients develop and apply a suitable strategy to reach their desired objective with ROI. 

We're focused in performance and we work the following areas to develop the best strategy to our clients:
- Lead Generation 
- SEO 
- SEM & Display 
- Digital Structure 
- Social Media 
- Consulting