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White Hat Ops
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Reading an old standard (Avinash) on Facebook ROI and business value. Comparisons to online, offline and nonline value and measurement.

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Simple keyword tool comparison matrix by +aleydasolis to help identify functionalities in several competing products. We use several of these because we like how different tools present some of the data. But, it may be time to consolidate. http://bit.ly/2a3iPNG

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Some of the people you can meet at a Pokemon Raid - IRL and outside! 

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We are seeing a lower cost per acquisition for video advertising compared to Display advertising and reaching a younger demographic willing to make online decisions. Full video works great, but we are also using short and smart teaser videos. 
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Our friends at +S.O. Creative LLC created great header images for us. We liked them so much we placed them in a video describing our sustainable approach to SEO and PPC management that gets results. Thanks team! 

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There is always confusion, speculation and bragging around what factors help a website rank naturally in Search. This a great study based on a very large amount of data. Worth reading from the team at Moz for the 2015 ranking elements for your website SEO.
Happy to Announce the Release of Search Engine Ranking Factors 2015 by +Moz
https://moz.com/blog/ranking-factors-2015

I'm excited to announce the results of Moz's biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors.

This is the largest study of this kind we've ever undertaken, including our Expert Survey of over 150 professional search marketers, and a ranking correlation survey of over 17,000 keywords.

In addition to the classic signals we've studied in the past, this time we worked with 3 data partners including +SimilarWeb +Ahrefs and +DomainTools to study additional correlations.

The Expert Survey also includes valuable insight into Google's broad algorithm, negative ranking factors, and the future of search.

Take a look, let us know what you think! https://moz.com/blog/ranking-factors-2015
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Great SEO presentation by +Rand Fishkin at the Dallas Digital Summit #ddsum14  - see the deck on SEO Tactics to Love vs Leave.

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The new Search will be consumer driven and review oriented. Authority will rely more and more on social signals. Now we can explore some of the insights from Yelp Reviews historical data. http://searchengineland.com/yelp-trends-reveal-ten-years-local-search-data-197727?utm_campaign=socialflow&utm_source=facebook&utm_medium=social #whitehatseo #whitehatops 
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