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Wesley Picotte
Works at Wesley Picotte Photography
Lives in Portland, Oregon
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Wesley Picotte

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New post today on NaturalApertures: What Photography SEO and Termites Share In Common (Hint: Intentional Structure)
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How to Use Category, Tag and Archive Pages for Photoblog SEO

Blog engines like Wordpress can be effective marketing tools when used properly. Your content -- what you talk about -- is central to this notion, but spending the time to publish great posts to a poorly-optimized blog hardly presents an ideal scenario...and worse.

When people cannot find your content -- either through search or once they're on your site -- you fail to create new readers, fans, and customers. That's a marketing fail.

This post focuses on using categories and tags to ensure that your blog performs in search and that once on your site site, people can find your content.

Read on to see how simple it is to use tag and category pages to improve your blog's user experience and SEO: http://bit.ly/XUFPU6

#photographers #photomarketing #photoblog #photoblogger #photography #photographymarketingtips
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eBook Review: TIME LAPSE-An Introduction to Still Photographs in Motion

Craft & Vision recently published Dave Delnea's eBook, Time Lapse. C&V puts out a great product and this addition to their deep library of educational eBooks is no exception.

This post provides a walk-through on what photographers seeking to expand their creative options through time lapse will get for the $5 purchase of TIME LAPSE.

#photography   #photographers   #timelapse  
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The Five Ways That Specificity Improves Photography SEO (Part 2)

Specificity as a guiding principle for our SEO efforts (and marketing in general), ensures that we attract qualified prospective customers.

This two-part post series explains five ways in which specificity can guide SEO (and business) success.
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Thanks +Jeff Foliage for the P1!
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Content Marketing for Photographers: Customer Personas (Part 3) [Template]


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Thanks +Jim Lundgren for the plus one.
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Optimize Your Photoblog with Tags

Effective use of tags in Wordpress (called "labels" on Blogger) is important to providing a strong site experience, and critical to SEO.

Read this post to determine whether you should use tags, or whether your current use is support your marketing goals.

#photographers   #photomarketing   #photomarketips   #photoblog   #photoblogger   #photoblogging   #SEO  
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Photoblogging, Consistency, Digital Relationships, And How I Fell Off the Wagon

An important element to marketing your business online through blogging and other forms of content marketing is consistency.

The means several things: who, what, how, and how often you communicate all have impact.

Read this post to learn about how these elements can make or break your blogging efforts > http://bit.ly/11hgl3j

#photography #phtotographers #photographymarketing #photographymarketingtips #photoblog #photoblogger #photoblogging #blogging
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The Six Reasons Photographers Should Claim Their Google Authorship

#photography   #photographers   #photographymarketing  
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The Five Ways That Specificity Improves Photography SEO (Part 1)

SEO for photography websites is an ongoing, iterative process that occurs over the lifetime of a portfolio website or photoblog.

Given this, the time a photographer spends on SEO must be focused, and specificity is a simple paradigm that ensures this focus.

Specificity as a guiding principle for our marketing efforts, and for SEO, ensures that we attract qualified prospective customers.

This two-part post series explains five ways in which specificity can guide SEO (and business) success.
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What The New Twitter Filter Means to Photographers

Twitter recently announced the ability to filter the volume and quality of tweets appearing within application feeds (e.g. mobile Twitter apps). It's a matter of time before this is applied to Twitter proper. When it is, it will have the effect EdgeRank has on Facebook, which determines the reach that stories have according to Facebook's measure of quality. Read this post to understand the implications for photographers.
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188 people
Miles Orbell's profile photo
anna youel's profile photo
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Tamara Sullivan's profile photo
Edward Mendes's profile photo
Jay Bowen's profile photo
Rachel Swaney's profile photo
Gary Crabbe's profile photo
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Photographer // Digital Strategist
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  • Wesley Picotte Photography
    Owner, present
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Male
Story
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Wilderness Photography of the Pacific Northwest
Introduction

Fine art landscape prints -- visit WesleyPicotte.com for details.

I specialize in wilderness landscape photography that captures the moody, grand, distinct essence of the Pacific Northwest including Oregon, Washington and British Columbia.

I'm also a digital strategist with more than 15 years of online marketing experience. I blog about online marketing for serious photographers at NaturalApertures.com.

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Currently
Portland, Oregon
Wesley Picotte's +1's are the things they like, agree with, or want to recommend.
Ansel Adams On What A Mountain Means » Landscape Photography Blogger
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Within a few years of John Muir's founding of the Sierra Club in 1892, charter members formed a committee to oversee the writing, compiling

The Bolivian Salt Flats – An Adventure That Won’t “Flatten” Your Wallet
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Wedged at the axis of four marvelous South American countries is the continents landlocked budget gem, Bolivia—home to the famed Bolivian Sa