Few infographs capture the liveliness of their subjects, but Eleanor Lutz's lovely chart of 42 North American butterflies reminds us that these are living beings as each butterfly flaps its wings.
Thanks to for alerting me to this. It appears that Google is no longer showing the Google+ Knowledge Panel brand box in the right panel for branded searches of companies that have a verified and active Google+ page.
They still show in personalized (logged in) search (whether or not you have the brand circled - but only if the brand has been recently active on Google+).
Update: noticed that for brands that have a verified Google+ page and get a Knowledge Panel brand box in search, the logo in the box is from their G+ page and links to it if clicked on. To see this, try a search for Audi not logged in to your Google+ account.
What Does This Mean?
As sure as the sun will rise in the morning, this news will feed the usual "Google is shutting down Google+" rumor mill. I don't think that's at all what it indicates, any more than all the other "signs" from the past.
What I do think we are seeing is something I predicted back when left in the spring (see http://stonet.co/gplusnotdead), that Google+ wasn't going away, but that we would see Google repositioning it in the coming year.
For its first three years Google+ was very much "in your face" for anyone approaching Google from almost any angle. You had to get a Google+ account to do anything useful in Google. Author profile photos in your search results. YouTube comments becoming Google+ posts. Google+ brand boxes in search. etc. etc.
Now as Google+ has matured and has accomplished what I think it was supposed to do for Google (establishing one Google login/identity across all Google services, for one thing), I think we are beginning to see a repositioning of Google+ where it will move more into the background. It will still be developed, still have new features, and the social network will continue on. It will still be the identity and login service for Google products. But it is going to be less and less in your face.
It's Personal Now
But not everywhere. The one place where we are seeing Google+ actually being stepped up and made more visible is in personalized (logged in) search. Even as Authorship was pulled out of regular search, we saw a stepping up of Authorship-style rich snippets and elevated results for both people and brands in personalized search (see http://stonet.co/1rWf3vm).
This further change to move Google+ brand box results to personalized search only seems to be another move in that direction. Google is realizing that social results have the most value when they are truly social: when they are for people and brands you have intentionally circled on Google's social network.
- Brand4MarketMarketing Consultant, 2009 - present
- MurrayPrincipal, 2001 - 2009
- The Cooper UnionArt, 1983 - 1987
- North Warren Regional HS1983
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