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Wendi McGowan-Ellis
Works at Brierley & Partners, Inc.
Attended University of Texas, Austin
Lives in Frisco, TX
1,858 followers|89,081 views
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Work
Occupation
Vice President, Omnichannel Strategy
Employment
  • Brierley & Partners, Inc.
    Vice President Omnichannel Strategy, 2014 - present
    Leads senior-level strategic consultation as a trusted advisor to improve engagement across customer segments and communication channels. Design, launch, execute, and refine omnichannel Customer Engagement programs. Provide actionable insights, plans, and recommendations to continually enhance areas such as test and learn strategies, offers, KPI development, reporting, creative, and analysis. Focused on omnichannel engagement, mobile strategy, ecommerce, and creative technology that recognizes the "constantly connected" consumer while driving digital Point-of-View for business unit.
  • Lifestyle Frisco
    Vice President, Editorial & Co-Founder, 2013 - present
    As a Co-Founder and Vice President of Editorial, Wendi is responsible for curating content and leading a team of writers and photographers to ensure quality standards and brand vision for the online media property, Lifestyle Frisco. Focused on digital engagement, content strategy, eCommerce, mobile experience, and creative technologies that recognize the "constantly connected" consumer. Directs all social media strategies to identify and deliver branded digital experiences informed by the hyper-local competitive landscape and consumer insights. Drives social media conversations and creates online content to increase consumer and business activity. Frisco continues to be one of the fastest growing communities in the country every year since 2000 and for a lot of good reasons. With easy access to Dallas, a moderate cost of living, a Top 10-rated school district in Texas, and a thriving business community, Frisco is a great place to live well without breaking the bank. While Frisco has a rich history, much of the community is less than 10 years old, so Frisco provides a good mix of good ole' Texas and modern amenities. Lifestyle Frisco delivers hyper-local information and content about Frisco life, entertainment, fashion, arts, dining, nightlife, sports, travel, and real estate close to home and even closer to our hearts. On a cutting-edge web and mobile publishing platform, our writers and editors are citizens and denizens of Frisco contributing stories, photos, videos, and events.
  • Wendistry
    Art Advisor & Commissioned Painter, 2003 - present
    "Creating Artistic Interiors... What is YOUR Art Affinity?" Wendi McGowan-Ellis, principal of Wendistry, creates artistic interiors. Non-art collectors focus first on their interiors… thinking in terms of furniture, the patterns, colors, and textures. The overall look and palette, and THEN consider adding art as a last step to complete the space. This approach, while completely acceptable, is primarily the audience with whom Wendistry advises through the ART AFFINITY Questionnaire. But when working with serious art collectors, Wendistry finds that the art is their primary focus in designing the room. The furnishings are secondary. If they have a valuable piece, in particular, we work with interior designers to develop a palette that doesn’t compete with the piece, neutrals and solids, versus patterns and vibrant colors that might overpower it. Wendi firmly believes that art doesn’t have to match an interior, or vice versa, but it must compliment. The best advice is to allow the art to breathe, not to clutter the space around a special piece in particular, and to let it shine. Wendi McGowan-Ellis brings thoughtful art, color, and designed inspiration to everything she touches. Her intuitive, collaborative approach results in innovative ideas and color palettes that inspire and engage those who experience her work.
  • Valtech
    Digital Strategy Practice Lead, 2013 - 2014
    Digital Strategy Practice Lead responsible for building and leading a team of digital, mobile, social, and content strategists to meet client needs. Focused on omnichannel engagement, mobile strategy, ecommerce, and creative technology that recognizes the "constantly connected" consumer.
  • Acquity Group
    Senior Digital Strategist, 2011 - 2013
    Senior digital business strategist focused on omnichannel engagement, mobile strategy, and technology. Partnered with clients to map the future of their digital and mobile business and create value for their shareholders, clients, and employees. Mapping the path forward to build competitive advantage, create value, manage risk and drive sustainable growth through mobile channels, Wendi was a part of the ten-person Strategic Services Mobile SME (Subject Matter Expert) team. Working with Acquity Group corporate marketing and business development business units, led the Mobile Thought Leadership sub-team to author and manage articles, blog posts, and white papers for the company's mobile point-of-view to all external audiences.
  • Verizon Communications
    2010 - 2011
  • TXU Energy
    2009 - 2010
  • La Quinta Inn
    2007 - 2008
  • PSINet
    2000 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Frisco, TX
Previously
Dallas, TX - Austin, TX - Garland, TX
Links
Story
Tagline
Creative + Art + Digital
Introduction

"Making money is art and working is art and good business is the best art." ~~ Andy Warhol

With over 20 years intra- and entrepreneurial experience providing business strategy, customer engagement leadership, and digital + emerging technologies + mobile consulting, Wendi is a creative professional working in technology and the arts. Branding, Messaging, Visual Communicator, Builder, Strategist, Collaborator, Collector of whimsical things and so, so much more...

Wendi combines creativity with digital expertise as a commissionable painter, curator & concierge of beautiful thingslifestyle editor, and arts advocate based in Frisco, Texas.



Education
  • University of Texas, Austin
Basic Information
Gender
Female

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Wendi McGowan-Ellis

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Marrying Family Recipes with Modern Techniques, Barnlight Eatery in #Frisco http://vsell.is/1OXTXb3 
Enjoy modern twists to some down home favorites at the BarnLight Eatery
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8 Unique Mother's Day Gift Ideas by @Wendistry
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May 30th GRAND OPENING of Indoor/Outdoor Soccer Facility in #Frisco http://vsell.is/1baTjEE 
Performance Indoor Training+ (The PIT+), announces the grand opening of its 56,000-square-foot indoor/outdoor soccer facility
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8 Ways to Decorate Your Desk @Poppin
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Casual and cool Sunny Street style w/ Hermes, Kate Spade, and more! http://wendistry.com/oqrw 
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Stripes and Spots Mean Sublime Style #WendiWearsDaily  
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Have her in circles
1,858 people
Raza Khan's profile photo
Danny Gross's profile photo
Raphaël Toussaint's profile photo
Khuram Nadeem's profile photo
gautam vavdiya's profile photo
yusha pan's profile photo
Always Best Care Senior Services's profile photo
Kevin stein's profile photo
Connor Steinbrook's profile photo

Wendi McGowan-Ellis

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Missing out on how to Adorn Differently? Subscribe at the top of ANY page of Wendistry.com for daily delights in your Inbox!
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Sips and Shops at @neimanmarcus Willow Bend #WendiWearsDaily #SublimeStyle
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How to Throw a Beach-Theme Bridal Shower in Entertaining + Edibles, http://wendistry.com/nfhu 
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Frisco's $268 Million Bond Package and What You Need to Know    http://vsell.is/1DAgVu8 
What you need to know before you vote on the 8 propositions in Frisco's $268 Million bond package on May 9, 2015.
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Entertaining & Edibles with a Red Obsession... the story of Bordeaux wine http://wendistry.com/slhe 
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Aesthetes at the @DallasArtFair: http://wendistry.com/nlr5 
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