- Brierley & Partners, Inc.Vice President Omnichannel Strategy, 2014 - presentLeads senior-level strategic consultation as a trusted advisor to improve engagement across customer segments and communication channels. Design, launch, execute, and refine omnichannel Customer Engagement programs. Provide actionable insights, plans, and recommendations to continually enhance areas such as test and learn strategies, offers, KPI development, reporting, creative, and analysis. Focused on omnichannel engagement, mobile strategy, ecommerce, and creative technology that recognizes the "constantly connected" consumer while driving digital Point-of-View for business unit.
- Lifestyle FriscoVice President, Editorial & Co-Founder, 2013 - presentAs a Co-Founder and Vice President of Editorial, Wendi is responsible for curating content and leading a team of writers and photographers to ensure quality standards and brand vision for the online media property, Lifestyle Frisco. Focused on digital engagement, content strategy, eCommerce, mobile experience, and creative technologies that recognize the "constantly connected" consumer. Directs all social media strategies to identify and deliver branded digital experiences informed by the hyper-local competitive landscape and consumer insights. Drives social media conversations and creates online content to increase consumer and business activity. Frisco continues to be one of the fastest growing communities in the country every year since 2000 and for a lot of good reasons. With easy access to Dallas, a moderate cost of living, a Top 10-rated school district in Texas, and a thriving business community, Frisco is a great place to live well without breaking the bank. While Frisco has a rich history, much of the community is less than 10 years old, so Frisco provides a good mix of good ole' Texas and modern amenities. Lifestyle Frisco delivers hyper-local information and content about Frisco life, entertainment, fashion, arts, dining, nightlife, sports, travel, and real estate close to home and even closer to our hearts. On a cutting-edge web and mobile publishing platform, our writers and editors are citizens and denizens of Frisco contributing stories, photos, videos, and events.
- WendistryArt Advisor & Commissioned Painter, 2003 - present"Creating Artistic Interiors... What is YOUR Art Affinity?" Wendi McGowan-Ellis, principal of Wendistry, creates artistic interiors. Non-art collectors focus first on their interiors… thinking in terms of furniture, the patterns, colors, and textures. The overall look and palette, and THEN consider adding art as a last step to complete the space. This approach, while completely acceptable, is primarily the audience with whom Wendistry advises through the ART AFFINITY Questionnaire. But when working with serious art collectors, Wendistry finds that the art is their primary focus in designing the room. The furnishings are secondary. If they have a valuable piece, in particular, we work with interior designers to develop a palette that doesn’t compete with the piece, neutrals and solids, versus patterns and vibrant colors that might overpower it. Wendi firmly believes that art doesn’t have to match an interior, or vice versa, but it must compliment. The best advice is to allow the art to breathe, not to clutter the space around a special piece in particular, and to let it shine. Wendi McGowan-Ellis brings thoughtful art, color, and designed inspiration to everything she touches. Her intuitive, collaborative approach results in innovative ideas and color palettes that inspire and engage those who experience her work.
- ValtechDigital Strategy Practice Lead, 2013 - 2014Digital Strategy Practice Lead responsible for building and leading a team of digital, mobile, social, and content strategists to meet client needs. Focused on omnichannel engagement, mobile strategy, ecommerce, and creative technology that recognizes the "constantly connected" consumer.
- Acquity GroupSenior Digital Strategist, 2011 - 2013Senior digital business strategist focused on omnichannel engagement, mobile strategy, and technology. Partnered with clients to map the future of their digital and mobile business and create value for their shareholders, clients, and employees. Mapping the path forward to build competitive advantage, create value, manage risk and drive sustainable growth through mobile channels, Wendi was a part of the ten-person Strategic Services Mobile SME (Subject Matter Expert) team. Working with Acquity Group corporate marketing and business development business units, led the Mobile Thought Leadership sub-team to author and manage articles, blog posts, and white papers for the company's mobile point-of-view to all external audiences.
- Verizon Communications2010 - 2011
- TXU Energy2009 - 2010
- La Quinta Inn2007 - 2008
- PSINet2000 - 2002
Wendi McGowan-Ellis has over 20 years experience providing business and digital strategy for maximum revenue creation including 14 years digital product management, marketing and emerging/mobile/social media management for numerous industries: retail, luxury goods, consumer products, hospitality, alcohol bevs/spirits, telecom, media, technology, utilities, mobile software development, and semiconductor.
Wendi combines creativity with digital expertise as a commissionable painter, art advisor, omnichannel practice Vice President, lifestyle editor, culture curator, and arts advocate based in Frisco, Texas.
- University of Texas, Austin
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