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Empowering Employees With Social Storytelling is Key to Company Growth: http://ow.ly/w5ybj 
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What do you think of Apple's new ad and the repositioning of their core commitment to “Better”?  
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VIDEO: How the UN Foundation Builds Global Movements: http://ow.ly/vZZEp #socialgood
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How To Use Social Technology to Powerfully Grow Your Reputation, Customer Community, and Profits. http://ow.ly/vUjOI
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Always a visionary, Jobs was already living in Marketing 3.0 where marketing is about meaning, values, and legacy: http://ow.ly/vUjDM
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Have them in circles
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We First

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With employees being the most trusted sources for customers, it's vital that your company's employees are encouraged to participate in your brand: http://ow.ly/w39ra
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be considered a fantastic opportunity. By turning employees into trusted brand ambassadors, companies bring...
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How Ford makes its customers into brand ambassadors with stellar social media engagement: http://ow.ly/w04Gu
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
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New Report from PwC: The Keys to Corporate Responsibility Employee Engagement
http://ow.ly/vUlLO
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Chipotle doesn’t create “standard” product advertising, but instead has created a series of storylines, featuring an iconic scarecrow, to promote its vision for working with farmers and suppliers. http://ow.ly/vUlbj
The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
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Keurig Green Mountain updated their company values with the help of employees. Their goal: Engage 100 percent of employees to understand the vision and values and present opportunities that allow them to contribute to 2020 targets: http://ow.ly/vUhK1
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Have them in circles
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Helping brands tell the story of the good work they do in ways that build their business and social impact.
Introduction
We First helps companies grow by doing good. We First provides consulting and training to help companies strategize and share their good work in ways that build brand reputation, employee productivity, sales, and social impact.

Specialties:
  • Social Media
  • Social Branding
  • Sustainability
  • Corporate Social Responsibility
  • CSR
  • Philanthropy
  • Cause Marketing
  • Purpose
  • Advertising
  • Marketing
  • Branding