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Today's @WeFirstBranding Blog focuses on Conversation Leadership. What conversation do you want your #brand to lead? http://ow.ly/NyFrr.  If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring
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There is no shortage of reasons brands want to address purpose & the many social challenges we face, from climate change, the environment & beyond. Checkout our @WeFirstBranding blog, TOP TEN REASONS YOU MUST LEVERAGE PURPOSE TO BUILD YOUR BRAND http://ow.ly/NvCo1. If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring
There is no shortage of reasons brands want to address purpose & the many social challenges we face, from climate change, the environment & beyond
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Latest research showing consumers will spend more on brands that have a positive impact. http://ow.ly/Nfzl7 
It pays for companies to find ways to benefit customers and society beyond their products, according to a new study by ad agency Havas
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With a growing number of brands talking about purpose it's useful to get some data on the business case for doing so. Here's a good collection of the latest data from Havas around purpose and ROI http://ow.ly/N9ram 
A new study from Havas Media Group found that intangible factors like trust and "this company betters my life" actually drive real business results.
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Interesting new report on how the major food companies are addressing the global water crisis. Brands have critical roles to play and a lot of responsibility. http://ow.ly/MXvJE 
Unilever, Coca-Cola, General Mills and Nestlé rank highest among food and beverage businesses in managing scarce water resources, but most major companies need to adopt far stronger practices to use limited global water resources more efficiently, according to a new report released Thursday by nonprofit sustainability advocacy group Ceres. The report ranks the nation’s 37 largest food companies on how effectively they are managing precious freshw...
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So pathetic! Congress cuts NASA Climate Budget as CO2 levels are the worst ever in human history http://ow.ly/MUJXe 
In a shocking development, the House Committee on Science, Space and Technology, headed by Sen. Lamar Alexander (R-Texas), submitted a new budget for NASA that would cut the earth science budget by $300 million. Ironically, this is happening at a time when NASA just reported that atmospheric carbon dioxide has exceeded 400 parts per million for the first time in human history.
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Hurry Up!!! This Sunday is the last day to get your 2015 We First Summit tickets at a discounted price http://ow.ly/NvJ5N 
Register for We First '14. Check out our VIP package and corporate group rates. Every registration comes with a free ticket for a non-profit or Foundation.
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Staggering to think how the world will change when another 2-3 billion people go online. http://ow.ly/Ns9qm 
A report on internet usage worldwide released by the International Telecommunications Union (ITU) says that 3.2 billion people will be using the internet by the end of 2015. The ...
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An estimated 62 workers will die for each match played in the 2022 World Cup tournament in Qatar according to TIME. Corporate sponsors like Visa are already complaining that the worker's conditions have to change. http://ow.ly/NcDfy 
Says it's "troubled" by worker conditions in Qatar for the 2022 tournament
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Brands are no longer about inspiring consumers to buy their product, but rather, partnering with them to take actions that will better our world. Here's just a few Brands that we are seeing a shift from traditional marketing and advertising ‘calls to action’ towards ‘calls for activism’. If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring
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Exciting to see one of the world's largest brands championing the performance of its purposeful product brands. http://ow.ly/N0oV3 
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Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business http://ow.ly/MRAYf via @Guardian 
Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business
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In their circles
46 people
Have them in circles
180 people
Utymo Oliveira's profile photo
Michael Snaith's profile photo
Ali Askour's profile photo
Maya par's profile photo
Zento's profile photo
Fede B's profile photo
Sandra Brownrigg's profile photo
beletu bekele's profile photo
lawendyt1's profile photo
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Helping brands tell the story of the good work they do in ways that build their business and social impact.
Introduction
We First helps companies grow by doing good. We First provides consulting and training to help companies strategize and share their good work in ways that build brand reputation, employee productivity, sales, and social impact.

Specialties:
  • Social Media
  • Social Branding
  • Sustainability
  • Corporate Social Responsibility
  • CSR
  • Philanthropy
  • Cause Marketing
  • Purpose
  • Advertising
  • Marketing
  • Branding