Today's @WeFirstBranding Blog focuses on Conversation Leadership. What conversation do you want your #brand to lead? http://ow.ly/NyFrr. If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring
There is no shortage of reasons brands want to address purpose & the many social challenges we face, from climate change, the environment & beyond. Checkout our @WeFirstBranding blog, TOP TEN REASONS YOU MUST LEVERAGE PURPOSE TO BUILD YOUR BRAND http://ow.ly/NvCo1. If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring
With a growing number of brands talking about purpose it's useful to get some data on the business case for doing so. Here's a good collection of the latest data from Havas around purpose and ROI http://ow.ly/N9ram
Unilever, Coca-Cola, General Mills and Nestlé rank highest among food and beverage businesses in managing scarce water resources, but most major companies need to adopt far stronger practices to use limited global water resources more efficiently, according to a new report released Thursday by nonprofit sustainability advocacy group Ceres. The report ranks the nation’s 37 largest food companies on how effectively they are managing precious freshw...
In a shocking development, the House Committee on Science, Space and Technology, headed by Sen. Lamar Alexander (R-Texas), submitted a new budget for NASA that would cut the earth science budget by $300 million. Ironically, this is happening at a time when NASA just reported that atmospheric carbon dioxide has exceeded 400 parts per million for the first time in human history.
An estimated 62 workers will die for each match played in the 2022 World Cup tournament in Qatar according to TIME. Corporate sponsors like Visa are already complaining that the worker's conditions have to change. http://ow.ly/NcDfy
Brands are no longer about inspiring consumers to buy their product, but rather, partnering with them to take actions that will better our world. Here's just a few Brands that we are seeing a shift from traditional marketing and advertising ‘calls to action’ towards ‘calls for activism’. If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring
Helping brands tell the story of the good work they do in ways that build their business and social impact.
We First helps companies grow by doing good. We First provides
consulting and training to help companies strategize and share their
good work in ways that build brand reputation, employee productivity,
sales, and social impact.