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Webnbeyond Web Design
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Learn why internet Marketing is so important visit our blog for 6 benefits of Internet Marketing visit http://webnbeyond.com/six-benefits-internet-marketing/

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If your company is selling products or services, it is imperative you have an ecommerce website to keep up with the current shopping trends. Continue to our blog below to learn more about why ecommerce is important to your business.

http://webnbeyond.com/ecommerce-important-business/

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It isn't just enough to have a mobile website these days. Mobile applications create and nurture a more user friendly atmosphere for your customers/clients.

Read our blog below to learn more about why your business needs a mobile app.

http://webnbeyond.com/business-need-mobile-application/

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Check out our new blog about the growing importance of having a responsive website for your business.

http://webnbeyond.com/need-responsive-website/

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The Super Bowl is right around the corner. In addition to the game, we'll all be talking about the crazy advertisements companies like Ford, Mercedes and Anheuser Busch have rolled out. While extremely effective, these ads cost millions of dollars to produce and air. Unfortunately most of us don't have the budget to support these types of advertising campaigns, so we have to think of alternate, more cost effective marketing initiatives.

Web N Beyond has a team of seasoned Marketing Specialist ready to assist you with creating a comprehensive, cost effect Internet Marketing plan to increase traffic to your website and maximize your company's profit!

Visit www.webnbeyond.com or call 516-377-7483 today to set up a free consultation!
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4 Steps to Optimizing your website
Step 1: Target Market Business Analysis
Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?
Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!
Step 2: Keyword Research and Development
Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
Step 3: Content Optimization and Submission
Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
Create meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)
Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.
Step 4: Continuous Testing and Measuring
Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.
Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog. http://webnbeyond.com/

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The Single Most Important Reason Why Online Marketing Is More Important Than Ever

Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.

Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online. Being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.
Having a website that’s search optimized, being on social media that you actually engage with and incorporating email into your marketing strategy is a hefty load to carry, but webnbeyond is here to help. Call us at 516-377-7483 or visit our website - http://webnbeyond.com/

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9 Must-Haves for the Perfect Landing Page
Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. It’s common to give more attention to a website's homepage instead. After all, it is the first room in your virtual storefront when visitors "walk" through the door.
Surprisingly, studies show that the average conversion rate for a website is between 1% and 3%, which means it’s only converting a teeny tiny portion of site traffic. With such a poor outcome, why do businesses still rely on the homepage to do the heavy lifting?
A landing page (also referred to as a lead-capture page) is a crucial must-have for any website because it provides a targeted platform for converting higher percentages of visitors into leads. In fact, landing pages have a 5-15% conversion rate on average. Yet they are often overshadowed by a homepage or other product pages.
This is because, for years, marketers have focused on driving people to a company website without a clear idea of how visitors got there and where to take them next. Today, we now use email marketing, social media, pay-per-click (PPC) advertising and other online channels that empower marketers to send traffic to specific locations (landing pages) containing the right messages for each audience.
The job of a landing page is to tell your visitors exactly what you want them to do and why they should do it. Homepages, while still an important element of a website, are typically less focused on a particular task because they are serving the masses. Homepages are great for direct traffic, but when you can control how visitors arrive on your site, a landing page is the best place to send them. When done right, landing pages can have a very positive impact on your lead generation.
While landing pages perform better than main site pages at a 5-15% conversion rate, they can do much better if using the best practices implemented by working with a Webnbeyond professional. Contact us today to discuss building a landing page for your business.
To put this into perspective, if you drove 10,000 visitors to your homepage, you’d receive an estimated 300 leads. If you instead sent them to a targeted landing page with an average 30% conversion rate, you could generate 3,000 leads. Which one would you rather have?
Wondering what it takes to get a stellar landing page conversion rate? Check out the tips below for creating the perfect landing page.
1. Never Use Your Homepage as a Landing Page
2. Landing Pages Must Contain the Following Elements
3. Remove or Limit Extra Navigation
4. Keep the Objective Simple and Clear
5. Match the Content to a Visitor’s Previous Source
6. Reduce Friction
7. Focus on VALUE
8. Only Ask for What You Need
9. Create a Lot of Landing Pages
10. BONUS – Evaluate your landing pages
Effective landing pages are what will turn your website into a lead generating machine. And don’t forget to test your landing pages to see which ones work best for you! We can help you today, just call Webnbeyond or check out our website at http://webnbeyond.com/.
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Mobile Website Design and Marketing Services in NY
Long Island Web Design firm offering customized and result-oriented internet solutions to effectively develop your business, while generating maximum exposure among your target audience. From Branding to Web Site Design and Print Ads, we are the design and advertising solution to your company's individual and unique marketing needs http://www.webnbeyond.com/

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Google Maps offers great new marketing strategies for local business. Get in touch with us today to take full advantage of it! The Importance of Google Places for Small Businesses Thanks to internet marketing, finding a product or service you want today is easier than ever. More and more businesses – both big and small – are ensuring their presence online and are vying for the top slots in Google search result pages, so that their potential customers can find them easily. According to Google, one out of every five searches is related to a location and Google Places is an improved search facility that focuses on this aspect. If you are a small business targeting local customers rather than a global audience, using Google Places is one of the best things you could do for the growth of your business. If you aren’t already using this service from Google, it is high-time you considered it for your business. 
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