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Webcertain
177 followers -
International SEO, PPC, Social, Multilingual & Localisation
International SEO, PPC, Social, Multilingual & Localisation

177 followers
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Hi everyone, we're sorry to let you know we are closing our Google+ account this Friday. Don't worry though, you can still follow us on:

Twitter - https://twitter.com/WebCertain

LinkedIn - https://uk.linkedin.com/company/webcertain

Facebook - https://en-gb.facebook.com/webcertain/

Instagram - Webcertain

YouTube - https://www.youtube.com/channel/UC16ZBH8brHUOvofDgRYfiaw

Our website - https://webcertain.com/
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What are the benefits of checkout flow optimisation?

Arnout Hellemans, 2Care4Kids, says: “For a good mobile experience consider speed and simple UX aspects. A good point is to think about “can you finger tap it?”. Think about thumb reach. These kinds of things are important.”

Watch the interview here: http://bit.ly/2veg5H0
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How to target the domestic Russian travel market?

“If you think about how the Russian language is catered for by Yandex, what we saw is that the relevance you can drive through Yandex is far greater than what you can do with Google. The same applies with analytics and with features we’re not accustomed to in Google Ads.” – Jafar Mahir, Starcom Mediavest Group.

Access the full video for free here: http://bit.ly/2tQcEbI
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“16% of all voice searches are brand new. One way to get over this massive unpredictability in voice search is by layering your campaigns with audience data. Tailor it to hit the exact right demographic, people who have visited your site before, or even current customers.” – Stephen Power, Google.

Watch the full video here: http://bit.ly/2uO5IZs
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Is Pinterest a social media platform or a search engine? Felipe Rossi, Webcertain, says: “Pinterest is both a social media platform and a search engine. The way that I see it, it has gone through a slight identity crisis over the last couple of years and has implemented elements from both social and search. This is what makes them stand out on the social media landscape.” Watch the debate here: http://bit.ly/2tgHbP2
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“Unlike most markets, we have to deal with Google and Yandex. You cannot focus on one and ignore the other because the audiences vary quite a lot. Yandex is a much better option to target Russians visiting other Russian destinations, whilst Google has a ‘higher-value’ audience, looking outside Russia.” – Michael Korkia, Hotels.com. Access the full interview here: http://bit.ly/2tMHQsT
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What do you need to know about the new EU Data Law?

Phil Gorski, Blacks, says: “The GDPR will affect businesses with personal data at their core more than anyone else. If your business concentrates solely on that data, you’ll have to do more than others… Most large brands that deal with that data are already thinking about what needs to be done.”

Watch the full interview here: http://bit.ly/2thXhWN
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“When deciding how to structure the mobile site, we looked at the business requirements and what they wanted for the user experience. We also looked at the technical side of things such as dependencies, bottlenecks, and blockers.” – Liang Chen, RS Components. Sign up and watch the interview here for free: http://bit.ly/2u6OAil
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Do you know how ‘Generational Cruft’ can impact your SEO success?

Dawn Anderson, Move It Marketing, says: “Generational Cruft is where old code has been left behind that is residual or unnecessary, usually from old versions of your site, which can then confuse Google’s journey through your site.”

Access the full interview for free now: http://bit.ly/2tkHvN6
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In this episode of The Conference Calendar, we’ll be looking at some of the conferences taking place in July 2017. Access the full episode here: http://bit.ly/2rXGOG3
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