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Elevate your online presence by creating an absolute awareness of your company on the web.
Elevate your online presence by creating an absolute awareness of your company on the web.

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Google and Artificial Intelligence -
As AI becomes more prevalent and technology keeps moving forward, many people are expressing concern over the direction of AI. Google especially is at the forefront of the future of AI, and how it will affect our lives as time goes on. Concern over what could happen if AI technology falls into the wrong hands is just one example of the many questions that are being raised. Google CEO Sundar Pichai has released a statement of principles that Google will adhere to in their development of AI: "We recognize that such powerful technology raises equally powerful questions about its use. How AI is developed and used will have a significant impact on society for many years to come."

Read More:
Google AI Principles: https://blog.google/topics/ai/ai-principles/
Google Tries Being Slightly Less Evil https://www.vanityfair.com/news/2018/06/google-tries-being-slightly-less-evil
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Google and Https (Secure Websites)_
Google is giving more credence to websites that are secure. This means that websites that are using https instead of (or along with) http in their url will have an improved ranking over those that are using http alone. Even though you may not have any reason to make your site secure, you still will want your site to be so. Having https means that any information passed along by a visitor to your site (such as through contact forms, shopping carts etc.) will be encrypted, making for a safer internet for individual users and the internet overall. Reasons to migrate to https include encryption and improved authentication and data integrity. Google's move to favor secure websites is a good idea, and all website owners should migrate over to https. Most hosting companies are now making this process quite easy. Take a gander at your hosting control panel, and you will most likely see an option for it. Make sure you click the option for the 'Permanent SEO-safe 301 redirect from HTTP to HTTPS'. If you don't want to mess with it, then contact your hosting company and they will do it for you.

Read more:

Let’s Encrypt - https://letsencrypt.org/ A free open-sourced encryption certificate. You will need a certificate in order to have proper https.

Google - Secure your site with HTTPS - https://support.google.com/webmasters/answer/6073543?hl=en

HTTP to HTTPS: How to guide on securing a website https://searchengineland.com/http-https-seos-guide-securing-website-246940

#https #googlehttps #google
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Google AdWords is an excellent way to immediately drive qualified traffic to your website. We optimize campaigns using your keywords effectively, and manage your ads for optimum performance and best use of your budget.
https://www.web-promotion-specialist.com/googleadvertising.htm #adwords #google #googleadwords #onlinemarketing #internetmarketing
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Google shows tweets when people search for certain subjects. If I write Sioux Falls weather (type the name of city you live in), and maybe also Sioux Falls weather- snow today and tomorrow, my tweet will show in Google for 'weather'. Try it and look for your tweet! Hi mom!! :)
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Google is testing a new feature that will auto-play a video, depending on the search terms you search for. In other words, if you search for 'replacing a faucet washer', a video will start playing on the right side of the search results, showing how to replace a faucet washer. goo.gl/2fm24c
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SEO's need to consider something they may not have thought about.....optimizing for voice. https://www.slideshare.net/crumplezone/from-desktop-to-home-optimizing-for-voice
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Have you seen the commercials on TV for the new 'Google Home'? This is the device that sits in your living room (or any room) and you ask it questions such as "What sound does a whale make?" or "Is it going to rain tomorrow?". You activate it by preceding your question or command with "OK Google".
Pretty cool right? Amazon also has a similar product on the market.
Google Home uses the web to answer any question you may have. This is another aspect of how internet marketing and good old SEO will help you gain customers. Since Google is basically using the same algorithm to find any answer to any question, just as its regular search engine does.
So, where is Google going with A.I.?
Google already uses it for its android smart phone software on voice activation features, as well as the self-driving Google automobile.
Combine Google A.I. with robotics and you get a personal assistant robot for your home that can answer questions, do commands, and also chores.
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Google Mobile First Index -
Google is rolling out a new algorithm in how it tabulates its rankings in regard to mobile vs. regular desktop webpages. Google is now going to be placing more weight to the mobile pages in their index. This makes sense, since more people are now using the interweb via their smartphones and other small devices.
http://searchengineland.com/faq-google-mobile-first-index-262751
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Since Google has done away with the ads on the right side of their search engine results, they have also increased the width of the left side (main) results (from 512 pixels to 600). This gives us more room to work with. So how many characters is 'best use' for a title now? Are there other factors to consider when writing a title tag? Of course there is! Read more: Title Tag Length Guidelines https://moz.com/blog/title-tag-length-guidelines-2016-edition.
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The ‘Accelerated Mobile Pages Project’ (AMP) is starting to gain more traction. This project (developed by Google) is an open source programming language designed to streamline the loading of mobile pages on smart phones. At present, it is used mostly for publishing related web pages (such as news, blogs, articles). The idea is to make websites more accessible for smart phones. See more at: https://www.ampproject.org/.
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