As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception.
Why do you do social media?
No, this isn't another one of those overdone here's why you should be on social media that's so 2010.
This is about why YOU are doing social media right now.
What do you want to accomplish?
Human beings are purpose-driven folks. We have to know why we a
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