It is curated by a bunch of guys who are tired about the way the people involved into Italian musical press are only concerned about making “the most of the clicks” out of the latest (terribile) Pearl Jam album review and Miley Cyrus-related tabloid news, instead of actually ‘do something’ for the music itself.
We also can’t accept the way most of the critics who write about music in Italy think about themselves as superior, more influent authorities than bloggers, while we all know that there are many bloggers around (think of the guys behind GvB, NFOP, AdHoc, etc.) that have an actual impact on the ‘music scene’ they cover. This is something that no one in Italy can currently say about himself.
So, we decided to run away from this particular Italian approach to music – in the same way we go abroad to find a proper job that we can’t have in our country (thanks Government!) – and engage an ‘active role’ in the music industry.
To be clear: we won’t promote every artist/band that will send us stuff. Instead, we will only write about musicians we really believe in. And, of course, we will try to do that before everyone else has already told you that you absolutely have to like ‘em.