We are a newfangled digital branding company, with offices in San Francisco, Portland, and Traverse City and cool clients all over the world.
FINE is a full service tactical branding firm blending strategy, design, technology, and a touch of voodoo, to solve today's business communication challenges.
It takes a rare blend of three divergent capabilities to produce compelling design and communications these days. Every FINE project fuses art and science, solid logic and reckless inspiration, primitive intuition and cutting-edge know-how. And the results are somehow both refreshingly unexpected and exactly what you envisioned.
From exhaustive brand positioning platforms to the 1,001 small decisions that guide every project, strategic thinking informs effective design and communication. It keeps us focused on that moment when what we create together hits the eyes of customers and something happens: a message is conveyed, an action taken, a brand built.
You should have those sessions with designers where you feel slightly mystified and wholly exhilarated by what you see. It’s the reaction we expect after conceiving enough identities to populate a suburb, designing enough print to span the Golden Gate, and creating so much web content we need a search engine to recall it. And be comforted - we are just as exhilarated by what you say to us about your business.
The language of 1s and 0s joins the vocabulary of words, colors and shapes as crucial elements in every successful project. In building web applications, integrating databases, architecting websites, even enlisting the latest printing alternatives, ideas emerge as readily from an understanding of technological possibilities as from an appreciation for design concepts.