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FINE

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When a brand decides to join a 'viral' conversation, a timely, relevant message is critical. However, assessing beforehand whether that message is appropriate may be the most important step.
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FINE

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"Thanks for following! Like us on Facebook!"

Sound familiar? Automated direct messages on Twitter are impersonal at best, and many view them as flat-out spam. In the latest post in our‪#‎SocialMediaToolbox‬ series, Nick from the FINE #socialmedia team explains why you should "Just Say 'No' to Automated Twitter DMs."
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FINE

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ONETEAM.build, a new digital product from The Blue Book Building and Construction Network, streamlines the construction bidding process by connecting participating parties as OneTeam, on the same page.
The Blue Book Building and Construction Network's new digital product, OneTeam.build, streamlines the construction bidding process.
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FINE

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We’re hiring front-end and full-stack devs! Visit careers here:http://www.wearefine.com/careers.

Brush up on interview attire here: http://bit.ly/1s09rvv

#webdevelopment #SEO
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FINE

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We know who won the Big Game on the field, but who won the #AdBowl? Find out which brands scored and who drew penalty flags in the inaugural "Super FINE Ad Awards." http://bit.ly/1F2IYEM
We've filled out our roster of the best and worst ads from the Game. See who made the cut.
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With #WorldIADay (February 21) fast approaching, we thought it would be fun to revisit our SlideShare about #IA & #UX: "Where Great Digital Journeys Begin."
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Congratulations to FINE client King Estate Winery, today's Communication Arts Webpick of the Day!
Oregon's King Estate is a major wine brand famed for pinot gris. Its image-driven site, with a unique design grid that renders responsively across devices, imparts place and story, and invites seamless exploration of its wines.
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We're taking 'mobile' to a new level with the newest FINE office, which will allow us to follow our credo of “Bring Friends” wherever the roadmap may lead.
Wherever we go in this or any other new office, we intend to follow our credo of “Bring Friends”.
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How can a brand with a negative image rebuild its reputation? Connecting with with customers' emotions in a high-visibility venue like the ‪#‎Oscars‬ broadcast is a good start.

Read more in this month's edition of ‪#‎BestBrandedContent‬: http://bit.ly/1zlGR9Q
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As #SEO continues to evolve, it's important to make sure your reporting keeps pace with the changing landscape. Christopher from the FINE SEO team shares an update to creating "SEO Reports that Make Sense."
Visit our blog to revisit our post on creating SEO reports that make sense to your clients, and learn how to speak to stakeholders of all levels.
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James from the FINE dev team breaks down how FINE uses #Git to build applications. #webdevelopment
When developing applications with multiple features, team members and deadlines, a version control system with robust branching is key. This is why we switched
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The new fully-responsive website for #KingEstate Winery is as rich and engaging as the brand itself, inviting users to explore one of Oregon's largest #wineries through an elegant visual experience. #webdesign #webdevelopment  
King Estate holds court as one of Oregon's largest wineries and a major national wine industry brand. Their new FINE site creates a web presence to honor its grounds, history, and vision through an elegant exploratory experience. The expansive estate in Eugene, Oregon boasts much more than ...
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We are a newfangled digital branding company, with offices in San Francisco, Portland, and Traverse City and cool clients all over the world.
Introduction
FINE is a full service tactical branding firm blending strategy, design, technology, and a touch of voodoo, to solve today's business communication challenges. 

It takes a rare blend of three divergent capabilities to produce compelling design and communications these days. Every FINE project fuses art and science, solid logic and reckless inspiration, primitive intuition and cutting-edge know-how. And the results are somehow both refreshingly unexpected and exactly what you envisioned.

Strategy
From exhaustive brand positioning platforms to the 1,001 small decisions that guide every project, strategic thinking informs effective design and communication. It keeps us focused on that moment when what we create together hits the eyes of customers and something happens: a message is conveyed, an action taken, a brand built.

Design
You should have those sessions with designers where you feel slightly mystified and wholly exhilarated by what you see. It’s the reaction we expect after conceiving enough identities to populate a suburb, designing enough print to span the Golden Gate, and creating so much web content we need a search engine to recall it. And be comforted - we are just as exhilarated by what you say to us about your business.

Technology
The language of 1s and 0s joins the vocabulary of words, colors and shapes as crucial elements in every successful project. In building web applications, integrating databases, architecting websites, even enlisting the latest printing alternatives, ideas emerge as readily from an understanding of technological possibilities as from an appreciation for design concepts.
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