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It seems #Live might not be Facebook's priority anymore
Facebook may have spent tens of millions of dollars on deals with publishers and celebs to create more live content, but this seems to be changing soon. In mid-2016, Facebook set up deals with various publishers, influencers,
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How many people actively remember your Facebook ads?
When using the brand awareness, video views, and page post engagement objectives on Facebook ads, one of the metrics we look at, is estimated ad recall lift. But what does it represent, and how does Facebook calculate it? Facebook
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This app can really help you change.
New year, new resolutions, new hopes and a few weeks later, a new new plan that sounds nothing like the one we had on the first day of January. Fortunately for us, this will soon belong in
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Live video has grown strong with US politics
Whether you like it or not, President-elect Donald Trump will be sworn in as the 45th POTUS. And this inauguration will be coming to us live. On YouTube. Social media played a huge role during the preparation for the 2016
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Meet Jacquelin. He loves Bots.
It's back to your weekly favourite... 12 Questions! This week we feature "bot-lover," Jacquelin Guillaume-Duverne, of TBWA Paris! Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week
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Welcome to the White House!
Barack Obama - one of the United States' favourite presidents - is on his way out of office. And now, he and his family are giving guided 360-degree and VR tours of The White House. Announced in a
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Spoiler: They didn't! 😱
Do you know why even the most gruesome commercials can't stop young people from using their phones while driving? Because they are ads. Texting or using a phone while driving, has become the number one reason for road
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Game on! 🇦🇺🎾
The Australian Open is underway, and Twitter has released Emoji and Stickers to mark the occasion and help you take part in the conversation. You can now see a special Twitter Emoji just for the tennis - activated
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With Ad groups, Pinterest gives you more control.
In a world where paid has become the new norm on social media, Pinterest is introducing a new "Ad Group" level to its campaign structure. The new campaign structure aims to provide you with more control
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Don't drink and VR!
We are all used to seeing shocking and frightening campaigns, featuring scenes from car crashes, pleas from survivors, and accurate facts about why drinking and driving should never go together. But what about experiencing everything first hand? Why
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Attention is to be earned
The world moves fast. We all have smartphones in our hands, and can scroll through tens if not hundreds of important posts and updates in seconds. We only have mere moments to capture the attention
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What if you could turn Facebook into your best productivity tool?
We live in an era of procrastination. Let's admit to that. And it's not that we are lazier, or less motivated. It is simply that distraction has reached our very own keyboards. Yes, I'm talking about
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