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Waypost Marketing, Inbound Marketing and Web Design Agency
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This guide explores some of the most important digital marketing best practices for companies that provide upscale—or premier, luxury, high-end, etc.—products and services, as well as the ways they could be utilizing a marketing automation platform to make the most of their digital marketing efforts.

Download "Digital Marketing for the Modern American Dream: Leveraging Marketing Automation for High-End Products"—http://hubs.ly/H07zv3c0 | #Marketing #DigitalMarketing #InternetMarketing #InboundMarketing #MarketingAutomation #MarketingTips
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How much you, as a designer, research before you start new design speaks volumes of your claim to be a “UX designer.” There is no natural ability contained within any person to divine rules for design and usability out of thin air and without prompting. All designers must research.

Continue reading "The UX Designer's Toolbox (Part 1): Research"—http://hubs.ly/H07ztKp0 | #UX #UXDesign #WebDevelopment #WebDesign #WebDesignTips
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How much money should you allocate to marketing? And how can you spend it wisely? Here are some tips that can help you do both!

Continue reading "How to Set a Marketing Budget that Fits your Business Goals and Provides a High Return on Investment"—http://hubs.ly/H07zt2S0 | #Marketing #DigitalMarketing #InternetMarketing #InboundMarketing #MarketingAgency #MarketingTips #SmallBusiness #SMB 
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As a Google Certified Partner, Waypost is uniquely qualified to position our clients as the top competitors in their respective fields. Simply put, being a Google Partner means that Waypost can get you a better return on your advertising dollars than anyone else in the area. Furthermore, as a Hubspot Certified Partner, we are able to deliver exceptional marketing resources and results to our clients.

Discover more about what these partnerships mean for your business—http://hubs.ly/H07vKwR0 | #GooglePartner #HubspotPartner #MarketingAgency #DigitalMarketingAgency #SEOCompany
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The Internet has changed the way we buy; instead of heading to the store and getting help from the salesperson, we like to do our own research online first. Your consumers are doing that right now; they're at their Zero Moment of Truth, asking questions and looking for answers.

What exactly is the Zero Moment of Truth and why do you need it? Download our eBook to discover the answers to these questions and to get our exclusive tips for winning the ZMOT—http://hubs.ly/H07vJYM0 | #MarketingTips #DigitalMarketing #InternetMarketing #InboundMarketing #MarketingAgency #Marketing #MKTG #Google #ZMOT

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While content creation and shareable marketing stories are very important for digital marketing, Google still uses algorithms to determine your rank, and high ranking sites will be those that have intentionally optimized for those search engine ranking factors. Constantly optimizing your site can feel tedious and leave you asking "why is SEO important?" Here I'd like to offer just a few concrete answers to that question.

Continue reading "6 Answers to the the question 'Why is SEO important?'"—http://hubs.ly/H07vGTF0 | #SEO #SEOTips #SEOCompany #DigitalMarketing #InternetMArketing #InboundMarketing #MarketingAgency #GooglePartnerAgency

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"Don't talk down to your audience, talk with them" is a common piece of advice for public speakers. It's actually very important for making an effective video as well—http://hubs.ly/H07vG900 | #Video #VideoMarketing #DigitalMarketing #InternetMarketing #InboundMarketing #MarketingAgency #Marketing #MKTG

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We might be in the office during regular business hours, but Inbound Marketing doesn't exactly ONLY happen between the hours of 9am and 5pm. Sometimes our day can run until way after the sun goes down, and sometimes we get started working on our clients' social media and upcoming blogs before the sun ever comes up!

One thing that remains constant: the caffeine we rely on to get us through the day.

Check out which drinks we love most to get the energy we need to crush today's to-do list—http://hubs.ly/H07sdrb0 | #WaypostLife #yeahTHATgreenville #Coffee
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Learn How Buyer Personas Can Make or Break Your Business

Download our FREE "Buyer Personas" presentation to discover the step-by-step process of researching, creating, and using buyer personas to accelerate your marketing efforts—http://hubs.ly/H07sbVK0 | #BuyerPersonas #BuyersJourney #InboundMarketing #DigitalMarketing #InternetMarketing #MarketingTips #MarketingAgency #Marketing #MKTG
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Social media optimization is what proves to Google that your site provides valuable information to their users. The more social media users engage with you and share your content, the more authority you must have in your industry, the higher you rank. Therefore, SMO is a hugely important piece of the SEO pie!

Continue reading—http://hubs.ly/H07sbQ10 | #SEO #SEOTips #SMO #SMOTips #SocialMediaMarketing #MarketingTips #DigitalMarketing #InternetMarketing #InboundMarketing 
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