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Wayne Liew
Lives in Kuala Lumpur
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Wayne Liew

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Oh Australia, You are So BEAUTIFUL!

These are like the most beautiful national parks I've seen! I've heard about some of them multiple times on travel podcasts too.

Have you been to any of them?

H/T +Craig Makepeace

#australia   #travel   #wanderlust  
Want to know about the best National Parks in Australia? Check out my list of 25 parks I've explored traveling around Australia.
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Wayne Liew

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Are Your PPC Ads Trying Too Hard to Kiss Potential Customers on the First Date?

Too many PPC ads try to sell before visitors are ready to buy.

The intent of your potential customers lies in their search query. Spend time studying them and offer them something that they are searching for. Anything more will scare them away.

Here's an elaborated article by +Adam Lundquist that explains this in detail.

#ppc   #ppcadvertising   #ppctips   #googleadwords  
The reason your PPC campaign isn’t working is you tried to kiss your customer on the first date. Not literally, of course, but it’s a good analogy for what is happening.
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Wayne Liew

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Get Actionable Data from Google Analytics with This 101 Guide

Sign up for Google Analytics -> Copy code provided -> Paste onto your website -> DONE!

Is that how you set up Google Analytics for your website? Well, you could be doing it wrong, if you want to get ACTIONABLE data out of the free analytics software of course.

Go through the guide below with your Google Analytics account open in another browser tab. Use it as a checklist to determine whether you have all the relevant features enabled and set up correctly.

Once you are done with it, you will realize that even a “basic” Google Analytics setup isn't as simple as copy & pasting a few lines of code.

Big thanks to +Georgene Nunn for writing this and +ConversionXL for publishing it.
After reading some of our subscriber feedback, we noticed that many ConversionXL readers didn't have a solid foundation with a proper Google Analytics setu
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Wayne Liew

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Have you watched this video on native advertising by John Oliver?
 
John Oliver brilliantly takes on native advertising -- the raisins baked into the cookie that no one wants. Brilliant ending: native journalism. 
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Wayne Liew

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Some useful tips from +Bryan Harris for those of us who are trying to build a customer list with content.

Here are two of the tips explained:

Tip 1: Use Post-Specific Opt-In Bonuses
What you offer for your readers' email address at the end of a blog post should be relevant to the content of the post itself.

Tip 2: Use Sidebar Widget Landing Pages
Blogs suck at resurfacing old content. Use attention graphics on your sidebar to send traffic to your old posts.

What other tips do you have for building an email list using blog content?
How did one launch that took a few hours to set up, beat a launch that took five months to implement? Hear the full story in today’s LeadPages case study.
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Wayne Liew

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Do You Have a Strategy for Content Marketing?

Most of the content that marketers are creating is done with no strategy in mind. This approach falls flat because it doesn't include enough forethought and planning.

In this epic guide written by +Michael King for +Moz, you'll find detailed tips on how to put in place a content strategy and use it to meet your business goals.
We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Let's talk about how to build actual high-quality content at scale
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+Squirrly SEO Plugin Yeah, it's a great list of tools. I use +Trello for content planning and I'm loving it! Same for +Quora. Check out +Canva as well. 
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Wayne Liew

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Here's a useful guide for those of you who are working in a collaborative environment filled with smart people.

Don't go down the rabbit hole of 'getting back at someone'. Learn from valid argument points to become smarter. AND of course, nobody, including yourself, is always right.

Big thanks to Lisa from +Moz for writing this.
Here at Moz, we pride ourselves on our core values, represented by the acronym TAGFEE. What happens, though, when we face conflict in the workplace? How can we disgree with someone and still remain generous and fun?
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Is Your Company Blog Guilty of These?

So many blogs, but so few good ones. Where does your company blog stand?

Find out what's +Neil Patel's pet peeves about most blogs here: https://blog.kissmetrics.com/neils-eight-pet-peeves/

- Is your blog constantly updated?
- Does it use images?
- Do the blog posts have call-to-action?
- Is it boring?

Find out what are the 4 other pet peeves by reading the blog post.

Does this spark your motivation to do something to your company blog right now?

#blogging   #bloggingtips   #blog   
Never before in the history of the planet have so many businesses been doing content marketing. But here’s the problem: Many businesses are totally inept at blogging.
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Wayne Liew

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Want to Create an Animated GIF Screen Recording?

Here is to the tool to download RIGHT NOW!

http://www.cockos.com/licecap/

These animated GIFs can be useful for instructional blog posts, social media posts or in an email showing your colleagues or friends how to get certain tasks done on their computer.

Let me know whether you like it in the comments. Cheers!
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+Laurie Varga I've only tried it once, just to make sure it works before sharing. :) 
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Have You Gotten Your NEW Google Drive?

When I log into my Google Drive this morning, Google prompted me to try out the NEW Drive, which I did.

I'm loving the interface and SPEED (yes, keep making things faster!).

Have you tried out the new Google Drive? What do you think about it?

#googledrive  
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Wayne Liew

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Sneak Up on Your Competitors' PPC Campaigns

Do you manage or run PPC campaigns for your business? Would you be interested to know what are the keywords and ad copies your competitors are using for their campaigns.

Well, there are tools out there that you can use.

Do you use any of these tools listed by +Gary Victory on +KISSmetrics's blog?
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5 Data Insights on What Makes Readers Click on Headlines?

What contributed to the growth of websites like +BuzzFeed, +Upworthy and many of those that are similar to them? Yes, it's the HEADLINES!

Over the past year or so, publications with catchy headlines that we can't resist clicking swamped our Facebook, Twitter or other social media news feed.

In a blog post published on +Moz, +Nathan Safran of +Conductor shared what his company found in a study on the types of headlines that resonate most with readers.

Here are three highlights from the study that I find interesting:
- "Number" headlines resonated with the most.
- Half of respondents (51%) like the understated approach, preferring to click headlines with 0-1 superlatives.
- Respondents strongly preferred sentence case.

You can find the blog post here if you want to dive in deeper into the study: http://moz.com/blog/5-data-insights-into-the-headlines-readers-click

The study is going to push me into crafting headlines with more clarity, especially for the guides on +Sprout Geek.

How will the insights described by Nathan change the way you craft a headline?

#copywriting   #marketing   #headlines  
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Have him in circles
993 people
Brahim Jaouane's profile photo
masud rana's profile photo
Ibro Palic's profile photo
Sean Marra's profile photo
Rich Melancon's profile photo
Djdoublej jeff waringa's profile photo
劉竹彥's profile photo
Nathan Roten's profile photo
Niall Devitt's profile photo
Work
Occupation
Travel Blogger, Foodie and Aspiring Nomad
Basic Information
Gender
Male
Birthday
April 10
Other names
Yee Piao Liew
Story
Tagline
Documenting the World Through kuaby, One City at a Time!
Introduction
Let's connect if you are a travel blogger, traveler or nomad!

=====

About Me

I am the travel blogger behind kuaby - http://www.kuaby.com, aa new travel blog and online travel guide for savvy travelers.

We bring you well-researched travel information, authentic experiences at destinations around the world, lists of fun activities in any city and things you need to know before your departure.

If you are tired of spending hours, days or even months planning for a trip, you are going to love kuaby.
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Kuala Lumpur
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