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Wayne Liew
Works at SproutGeek.com
Attends Small Business Tips & Guides
Lives in Seoul
976 followers|368,398 views
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Wayne Liew

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Here's a useful guide for those of you who are working in a collaborative environment filled with smart people.

Don't go down the rabbit hole of 'getting back at someone'. Learn from valid argument points to become smarter. AND of course, nobody, including yourself, is always right.

Big thanks to Lisa from +Moz for writing this.
Here at Moz, we pride ourselves on our core values, represented by the acronym TAGFEE. What happens, though, when we face conflict in the workplace? How can we disgree with someone and still remain generous and fun?
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Wayne Liew

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Is Your Company Blog Guilty of These?

So many blogs, but so few good ones. Where does your company blog stand?

Find out what's +Neil Patel's pet peeves about most blogs here: https://blog.kissmetrics.com/neils-eight-pet-peeves/

- Is your blog constantly updated?
- Does it use images?
- Do the blog posts have call-to-action?
- Is it boring?

Find out what are the 4 other pet peeves by reading the blog post.

Does this spark your motivation to do something to your company blog right now?

#blogging   #bloggingtips   #blog   
Never before in the history of the planet have so many businesses been doing content marketing. But here’s the problem: Many businesses are totally inept at blogging.
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Wayne Liew

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Want to Create an Animated GIF Screen Recording?

Here is to the tool to download RIGHT NOW!

http://www.cockos.com/licecap/

These animated GIFs can be useful for instructional blog posts, social media posts or in an email showing your colleagues or friends how to get certain tasks done on their computer.

Let me know whether you like it in the comments. Cheers!
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+Laurie Varga I've only tried it once, just to make sure it works before sharing. :) 
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Wayne Liew

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Have You Gotten Your NEW Google Drive?

When I log into my Google Drive this morning, Google prompted me to try out the NEW Drive, which I did.

I'm loving the interface and SPEED (yes, keep making things faster!).

Have you tried out the new Google Drive? What do you think about it?

#googledrive  
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Wayne Liew

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Sneak Up on Your Competitors' PPC Campaigns

Do you manage or run PPC campaigns for your business? Would you be interested to know what are the keywords and ad copies your competitors are using for their campaigns.

Well, there are tools out there that you can use.

Do you use any of these tools listed by +Gary Victory on +KISSmetrics's blog?
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Wayne Liew

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5 Data Insights on What Makes Readers Click on Headlines?

What contributed to the growth of websites like +BuzzFeed, +Upworthy and many of those that are similar to them? Yes, it's the HEADLINES!

Over the past year or so, publications with catchy headlines that we can't resist clicking swamped our Facebook, Twitter or other social media news feed.

In a blog post published on +Moz, +Nathan Safran of +Conductor shared what his company found in a study on the types of headlines that resonate most with readers.

Here are three highlights from the study that I find interesting:
- "Number" headlines resonated with the most.
- Half of respondents (51%) like the understated approach, preferring to click headlines with 0-1 superlatives.
- Respondents strongly preferred sentence case.

You can find the blog post here if you want to dive in deeper into the study: http://moz.com/blog/5-data-insights-into-the-headlines-readers-click

The study is going to push me into crafting headlines with more clarity, especially for the guides on +Sprout Geek.

How will the insights described by Nathan change the way you craft a headline?

#copywriting   #marketing   #headlines  
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Wayne Liew

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Are Your PPC Ads Trying Too Hard to Kiss Potential Customers on the First Date?

Too many PPC ads try to sell before visitors are ready to buy.

The intent of your potential customers lies in their search query. Spend time studying them and offer them something that they are searching for. Anything more will scare them away.

Here's an elaborated article by +Adam Lundquist that explains this in detail.

#ppc   #ppcadvertising   #ppctips   #googleadwords  
The reason your PPC campaign isn’t working is you tried to kiss your customer on the first date. Not literally, of course, but it’s a good analogy for what is happening.
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Wayne Liew

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Get Actionable Data from Google Analytics with This 101 Guide

Sign up for Google Analytics -> Copy code provided -> Paste onto your website -> DONE!

Is that how you set up Google Analytics for your website? Well, you could be doing it wrong, if you want to get ACTIONABLE data out of the free analytics software of course.

Go through the guide below with your Google Analytics account open in another browser tab. Use it as a checklist to determine whether you have all the relevant features enabled and set up correctly.

Once you are done with it, you will realize that even a “basic” Google Analytics setup isn't as simple as copy & pasting a few lines of code.

Big thanks to +Georgene Nunn for writing this and +ConversionXL for publishing it.
After reading some of our subscriber feedback, we noticed that many ConversionXL readers didn't have a solid foundation with a proper Google Analytics setu
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Wayne Liew

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Have you watched this video on native advertising by John Oliver?
 
John Oliver brilliantly takes on native advertising -- the raisins baked into the cookie that no one wants. Brilliant ending: native journalism. 
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Some useful tips from +Bryan Harris for those of us who are trying to build a customer list with content.

Here are two of the tips explained:

Tip 1: Use Post-Specific Opt-In Bonuses
What you offer for your readers' email address at the end of a blog post should be relevant to the content of the post itself.

Tip 2: Use Sidebar Widget Landing Pages
Blogs suck at resurfacing old content. Use attention graphics on your sidebar to send traffic to your old posts.

What other tips do you have for building an email list using blog content?
How did one launch that took a few hours to set up, beat a launch that took five months to implement? Hear the full story in today’s LeadPages case study.
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Do You Have a Strategy for Content Marketing?

Most of the content that marketers are creating is done with no strategy in mind. This approach falls flat because it doesn't include enough forethought and planning.

In this epic guide written by +Michael King for +Moz, you'll find detailed tips on how to put in place a content strategy and use it to meet your business goals.
We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Let's talk about how to build actual high-quality content at scale
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+Squirrly SEO Plugin Yeah, it's a great list of tools. I use +Trello for content planning and I'm loving it! Same for +Quora. Check out +Canva as well. 
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What Lesson Would You Teach Your Younger Self About Entrepreneurship?

Will it be to get better friends and surround yourself with great people? Or will it be managing yourself and your time better?

In this blog post, you will find the answers coming from 16 entrepreneurs and business owners who were asked this very question:

http://vergestartups.com/if-i-knew-then-what-i-know-now16-founders-share-their-top-lessons/

What I would be telling my younger self is going to be similar to the answer from +Jesse Pujji of +Ampush Media:

"Decision and action are always better than indecision. This is particularly important for early business success. Execution moves things forward, and you don’t have time to ponder small decisions. Sometimes, even a lot of analysis will not give you the answer, and you have to go with what you believe will work best."

So now, what lesson would you teach your younger self about entrepreneurship, given what you know now?

#entrepreneurship  
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Thanks +Rommel Badua. Glad that you find it useful. 
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Have him in circles
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Work
Occupation
Entrepreneur
Skills
Search Engine Optimization (SEO), Pay-per-Click Advertising (PPC), Conversion Rate Optimization (CRO), Landing Page Optimization (LPO), Inbound Marketing, Small Business, Blogging, Growth Hacking, Email Marketing, Google Analytics, Social Media Marketing
Employment
  • SproutGeek.com
    Founder, 2012 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seoul
Previously
Bukit Mertajam - Petaling Jaya
Contact Information
Work
Email
Story
Tagline
Helping Small Businesses Grow!
Introduction
Let's connect if you are a business owner, entrepreneur or marketer!

=====

About Me

I am the Founder of Sprout Geek - http://www.SproutGeek.com, a startup that aspires to offer the best how-to guides, resources and tips for small business owners.

I love working and interacting with small business owners as well as entrepreneurs. Most of my days are spent helping small businesses to create and improve their presence on the Internet.

My entrepreneurial journey started in 2006 when I ventured into the business of building, running and selling content websites. Over the years, I have accumulated knowledge and experience in the areas of online and offline marketing, business building and productivity.

Circles:
You can consider placing me in circles relating to any of the following:
  • Founders / Business / Entrepreneurs
  • Small Business Owners
  • Online / Digital Marketing (Search Engine Optimization, Pay-Per-Click Advertising, Email Marketing, Social Media Marketing, Conversion Rate Optimization, Landing Page Optimization, Content Marketing, Google Analytics)
  • Small Business Marketing
  • Growth Hacking
Bragging rights
Started my own business when I was 16.
Education
  • Small Business Tips & Guides
    2007 - present
  • Sunway University College
    ACCA, 2007 - 2010
Basic Information
Gender
Male
Birthday
April 10
Other names
Yee Piao Liew