5 Data Insights on What Makes Readers Click on Headlines?
What contributed to the growth of websites like +BuzzFeed
and many of those that are similar to them? Yes, it's the HEADLINES
Over the past year or so, publications with catchy headlines that we can't resist clicking swamped our Facebook, Twitter or other social media news feed.
In a blog post published on +Moz
, +Nathan Safran
shared what his company found in a study on the types of headlines that resonate most with readers.
Here are three highlights from the study that I find interesting:
- "Number" headlines resonated with the most.
- Half of respondents (51%) like the understated approach, preferring to click headlines with 0-1 superlatives.
- Respondents strongly preferred sentence case.
You can find the blog post here if you want to dive in deeper into the study: http://moz.com/blog/5-data-insights-into-the-headlines-readers-click
The study is going to push me into crafting headlines with more clarity, especially for the guides on +Sprout Geek.How will the insights described by Nathan change the way you craft a headline? #copywriting #marketing #headlines