In 2013 Apple presented the world with the latest iBeacon technology, which makes it possible to interact with users' gadgets via beacons. This technology changed our understanding of offline marketing forever.
Typically, in order to attract customers to a store or coffee shop, people hire promoters to hand out discount coupons and invite passersby to come inside. iBeacon technology is able to completely replace this advertising tool. Instead of promoters, you just install a few beacons in your business and use them to send various special offers directly to users.
iBeacon technology is currently not only well-known and in high demand in the field of geo-location marketing, but is also being used to help visitors navigate public places such as train stations, airports, expo centers, stadiums, galleries, etc.
By installing and activating beacons in a shopping area, marketing specialists can perform a deep analysis (similar to the methods for analyzing website traffic) of consumer behavior, including "hot" and "cold" sales areas, movement around a showroom floor, and reactions to specific groups of products.
Another innovative use of #iBeacon
is studying the behavior of employees at work, including when they arrive and leave, when they take breaks, and their locations over the course of the work day. This data assists in evaluating the quality of employees' work and determining weak sales areas.
WaveAccess has been successfully implementing iBeacon technology in various projects for several years. If you have any additional questions or require a consultation on implementing this technology in your project, please contact us at firstname.lastname@example.org#waveaccess #mobile #app #outsourcing #webdev #webdevelopment