Ever wonder what it's like to manage social media for Comcast? This slideshare reflects 32 straight days of social media I was involved with last winter after an awful storm in Spokane, Washington. We owe it to our customers to engage and interact during weather events. By sharing photos and videos and updates, we did our best to provide the best customer service education and service when Mother Nature gave Spokane the worst storm in more than a century. It was quite the customer service adventure, but one I'm proud to be part of. I'm also proud to help customers throughout the year through social media, because when done correctly, social allows us to interact and explain in new and personalized ways.