- Attain Capital ManagementDirector of Marketing, 2013 - present
- GolfAid.comEditor, 1995 - present
- Chicago Golf ReportManaging Editor, 2010 - present
- Utopia Inc.Digital Marketing Manager, 2012 - 2013
- Chicago Tribune Media GroupOnline Marketing, 2010 - 2012
- SportsDirect Inc.
- STATS LLC
My name is Walter Lis and I help build companies through digital
marketing. With nearly 90% of all purchase decisions beginning online,
connecting with consumers in the digital world has become the principal
strategy to efficiently scale business growth. My passion for creating
and executing successful online marketing strategies leverages my
technical skills within SEO, paid search, email marketing, social media
marketing and web analytics. My core technical skills include web
programming, graphic design, writing and editing.
With experience in sports marketing, media and big data, I take a data-driven, pragmatic approach to digital marketing that provides scalable growth through an emphasis on optimization and testing. As digital marketing continues to evolve at a frenetic pace, I believe that testing, discipline and continuous education are the linchpins of success for all online marketers.
Where I provide value is understanding how all the components of digital marketing work together and how the devilish details within each component are aligned to become a finely tuned lead generation, lead nurturing and business development machine. I use my diverse technical skills along with my creative abilities, experience and state-of-the-art industry knowledge to assess the online opportunities for organizations and then build and calibrate their digital marketing strategies and components into a highly profitable revenue source for their business.
As the Director of Marketing for Attain Capital (a lead managed futures firm), the managing editor for GolfAid.com, ChicagoGolfReport.com and digital marketing consultant to multiple small and medium-sized organizations, I'm able to leverage my cross-functional experience to target and identify strengths and weaknesses within digital marketing programs. The net effect of this approach is cutting-edge opportunities and solutions that may originate in one industry and work even better in another.
- St. Xavier University
UL To Sponsor LPGA Event at Rich Harvest Farms - Chicago Golf Report
Underwriters Laboratories will be the title sponsor for the LPGA's International Crown golf tournament in 2016 at Rich Harvest Farms in Suga
SuperSpeed Golf Goes Supersonic at 2015 PGA Show - Chicago Golf Report
SuperSpeed Golf, an offshoot of Lincoln Park-based Catalyst Golf Performance, evolved out of a need to squeeze more speed out of their clien
How Many Strokes Is Confidence Worth? - Chicago Golf Report
How much is confidence worth on the golf course? One of the main obstacles to success in any area of life is low self-confidence. On the gol
SwingCaps Give Back Range of Motion for Golf | Golf Training Aids - Golf...
If you're a golfer, stiffness, decreased mobility, and limited range of motion can often become more of an obstacle to playing better golf t
Embrace the Ground to Hit Your Longest Drives Ever! - Chicago Golf Report
To hit longer, straighter drives, work on “pressing” your feet into the ground as the golf club goes back and as the golf club comes through
Podcast - Todd Sones of White Deer Run Golf Club - Chicago Golf Report
Our guest this episode is PGA professional Todd Sones of White Deer Run Golf Club in Vernon Hills. Todd is one of Golf Digest’s top 50 golf
The Chicago Golf Connection to the Sony Open in Hawaii - Chicago Golf Re...
Although there exists a distance of 4,865 miles between Chicago and Honolulu, HI, the Sony Open in Hawaii provides a history of close golf c
Antigua Golf Performance 72 Collection Impresses - Chicago Golf Report
In addition to impressive performance, the Antigua Golf Performance 72 Collection features dynamic colors and designs.
Podcast - Tim Clarke of Wilson Golf - Chicago Golf Report
Chicago Golf Report Podcast interview with Tim Clarke, General Manager of Chicago-based Wilson Golf.
Woodbine Golf Course in Homer Glen to Close - Chicago Golf Report
Woodbine Golf Course in south suburban Homer Glen, which opened in 1988, will close at the end of 2014.
Troon Golf to Manage The Royal Country Clubs - Chicago Golf Report
Troon Golf was recently selected to manage The Royal Country Clubs, a collection of four Chicago-area clubs with 72 holes of golf.
Review: PowerBilt Nitrogen-Charged Driver - Chicago Golf Report
Chicago Golf Report review of the PowerBilt Air Force One DFX N7 driver.
Hilldale Golf Club in Hoffman Estates - Chicago Golf Report
Hilldale Golf Club is the only 18-hole course in Northern Illinois designed by world famous golf course architect Robert Trent Jones, Sr.
How to "Feel" a Great Golf Shot and Make It Happen - Chicago Golf Report
Learn the secret that professional golfers use to "feel" great golf shots by trusting their senses.
New Owners For White Pines Golf Dome - Chicago Golf Report
One of the most popular places to play winter golf near Chicago, White Pines Golf Dome in Bensenville, was recently sold to KemperSports.
Golf Nation in Palatine Closes - Chicago Golf Report
Golf Nation, a year-round golf and fitness club in northwest suburban Palatine that earned national acclaim upon its debut in 2008, has clos
Mistwood Golf Club's Spectacular New Clubhouse - Chicago Golf Report
Mistwood Golf Club in Romeoville, IL is building a spectacular new clubhouse to match its golf learning center.
What is Your Winter Golf Goal This Year? - Chicago Golf Report
PGA Professional Scott Hogan provides some key insight into setting your golf goals for this winter.