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Walter Lis
Works at Attain Capital Management
Attended St. Xavier University
Lives in Chicago
89 followers|311,209 views


Walter Lis

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Only one more day to grab a free copy of my book "The Small Business Digital Marketing Playbook" on Amazon - The offer ends Friday night. #dreamsmallbiz  
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Walter Lis

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It’s being called “Mobilegeddon” and is creating a tremendous buzz by forcing businesses, including financial advisors, to change the way they look at their websites. More specifically, on April 21 Google will be expanding its use of mobile-friendliness as a ranking signal in mobile search results. According to Google, this change “will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”Con...
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Walter Lis

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As today’s digital analytics tools have become more efficient and effective when it comes to measuring PR and earned media, it’s become more important than ever for PR agencies to raise their proficiency in this area. Unlike just a couple years ago, we now have the capability to quantify the impact of PR by measuring across multiple marketing channels and identifying the direct impact on the brand with greater certainty than ever before. This ide...
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Walter Lis

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I learned about +SwingCaps recently at the PGA Merchandise Show. It could be just what golfers need to improve their range of motion -
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Digital Marketing
  • Attain Capital Management
    Director of Marketing, 2013 - present
    Editor, 1995 - present
  • Chicago Golf Report
    Managing Editor, 2010 - present
  • Utopia Inc.
    Digital Marketing Manager, 2012 - 2013
  • Chicago Tribune Media Group
    Online Marketing, 2010 - 2012
  • SportsDirect Inc.
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Digital Marketing, Chicago Golf

My name is Walter Lis and I help build companies through digital marketing. With nearly 90% of all purchase decisions beginning online, connecting with consumers in the digital world has become the principal strategy to efficiently scale business growth. My passion for creating and executing successful online marketing strategies leverages my technical skills within SEO, paid search, email marketing, social media marketing and web analytics. My core technical skills include web programming, graphic design, writing and editing.

With experience in sports marketing, media and big data, I take a data-driven, pragmatic approach to digital marketing that provides scalable growth through an emphasis on optimization and testing. As digital marketing continues to evolve at a frenetic pace, I believe that testing, discipline and continuous education are the linchpins of success for all online marketers.

Where I provide value is understanding how all the components of digital marketing work together and how the devilish details within each component are aligned to become a finely tuned lead generation, lead nurturing and business development machine. I use my diverse technical skills along with my creative abilities, experience and state-of-the-art industry knowledge to assess the online opportunities for organizations and then build and calibrate their digital marketing strategies and components into a highly profitable revenue source for their business.

As the Director of Marketing for Attain Capital (a lead managed futures firm), the managing editor for, and digital marketing consultant to multiple small and medium-sized organizations, I'm able to leverage my cross-functional experience to target and identify strengths and weaknesses within digital marketing programs. The net effect of this approach is cutting-edge opportunities and solutions that may originate in one industry and work even better in another.


Bragging rights
Two-time Invitational Shootout Champion
  • St. Xavier University
Basic Information
Walter Lis's +1's are the things they like, agree with, or want to recommend.
UL To Sponsor LPGA Event at Rich Harvest Farms - Chicago Golf Report

Underwriters Laboratories will be the title sponsor for the LPGA's International Crown golf tournament in 2016 at Rich Harvest Farms in Suga

SuperSpeed Golf Goes Supersonic at 2015 PGA Show - Chicago Golf Report

SuperSpeed Golf, an offshoot of Lincoln Park-based Catalyst Golf Performance, evolved out of a need to squeeze more speed out of their clien

How Many Strokes Is Confidence Worth? - Chicago Golf Report

How much is confidence worth on the golf course? One of the main obstacles to success in any area of life is low self-confidence. On the gol

SwingCaps Give Back Range of Motion for Golf | Golf Training Aids - Golf...

If you're a golfer, stiffness, decreased mobility, and limited range of motion can often become more of an obstacle to playing better golf t

Embrace the Ground to Hit Your Longest Drives Ever! - Chicago Golf Report

To hit longer, straighter drives, work on “pressing” your feet into the ground as the golf club goes back and as the golf club comes through

Podcast - Todd Sones of White Deer Run Golf Club - Chicago Golf Report

Our guest this episode is PGA professional Todd Sones of White Deer Run Golf Club in Vernon Hills. Todd is one of Golf Digest’s top 50 golf

The Chicago Golf Connection to the Sony Open in Hawaii - Chicago Golf Re...

Although there exists a distance of 4,865 miles between Chicago and Honolulu, HI, the Sony Open in Hawaii provides a history of close golf c

Antigua Golf Performance 72 Collection Impresses - Chicago Golf Report

In addition to impressive performance, the Antigua Golf Performance 72 Collection features dynamic colors and designs.

Podcast - Tim Clarke of Wilson Golf - Chicago Golf Report

Chicago Golf Report Podcast interview with Tim Clarke, General Manager of Chicago-based Wilson Golf.

Woodbine Golf Course in Homer Glen to Close - Chicago Golf Report

Woodbine Golf Course in south suburban Homer Glen, which opened in 1988, will close at the end of 2014.

Troon Golf to Manage The Royal Country Clubs - Chicago Golf Report

Troon Golf was recently selected to manage The Royal Country Clubs, a collection of four Chicago-area clubs with 72 holes of golf.

Review: PowerBilt Nitrogen-Charged Driver - Chicago Golf Report

Chicago Golf Report review of the PowerBilt Air Force One DFX N7 driver.

Hilldale Golf Club in Hoffman Estates - Chicago Golf Report

Hilldale Golf Club is the only 18-hole course in Northern Illinois designed by world famous golf course architect Robert Trent Jones, Sr.

How to "Feel" a Great Golf Shot and Make It Happen - Chicago Golf Report

Learn the secret that professional golfers use to "feel" great golf shots by trusting their senses.

New Owners For White Pines Golf Dome - Chicago Golf Report

One of the most popular places to play winter golf near Chicago, White Pines Golf Dome in Bensenville, was recently sold to KemperSports.

Golf Nation in Palatine Closes - Chicago Golf Report

Golf Nation, a year-round golf and fitness club in northwest suburban Palatine that earned national acclaim upon its debut in 2008, has clos

Mistwood Golf Club's Spectacular New Clubhouse - Chicago Golf Report

Mistwood Golf Club in Romeoville, IL is building a spectacular new clubhouse to match its golf learning center.

What is Your Winter Golf Goal This Year? - Chicago Golf Report

PGA Professional Scott Hogan provides some key insight into setting your golf goals for this winter.

Currently managed by Billy Casper Golf, Water's Edge is typically kept in decent shape. The course features big greens and reasonably wide fairways that provide a nice experience for high handicappers. However, the course does offer some challenges for low handicappers as well, including a couple challenging par threes. The biggest selling point for this course may be its location and proximity to Chicago. Water's Edge is about a 45-minute drive from downtown Chicago.
Public - 8 months ago
reviewed 8 months ago
This is a spectacular facility located just a block away from Millennium Park. Play18 Chicago is a great place to learn how to play the game or sharpen your skills using their sweet simulators and driving bays.
Public - a year ago
reviewed a year ago
Public - 3 years ago
reviewed 3 years ago
Big, beautiful facility - very clean.
Public - 4 years ago
reviewed 4 years ago
8 reviews
I'm bicycle novice and I received outstanding treatment from Joe and his team. They provided excellent advice without a hard sell.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
Great burgers, solid menu, good prices.
Public - 4 years ago
reviewed 4 years ago
Phil's thick crust is the best pizza I will ever have in my life. They're awesome!
Public - 4 years ago
reviewed 4 years ago