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Walter Lim
Geek Content Marketer. Nerd Storyteller. Publicist. Social Influencer. Dad of one.
Geek Content Marketer. Nerd Storyteller. Publicist. Social Influencer. Dad of one.

Walter's posts

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How to Craft Effective Copy Like a PASTOR

Do you know that on the average web page, users have time to read at most 28% of the words during an average visit?

Or that 20% is more likely?

With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.

Unfortunately, copywriting isn’t an easily acquired skill. It does take a lot of time, energy and experience to craft a perfect set of words to trigger response and conversion from your target audiences.

Thanks to renowned copywriting guru Ray Edwards, we now have a framework for copywriting revolving around the acronym P.A.S.T.O.R.

Let’s dive in to see what PASTOR comprises.

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Brand Storytelling: How to Hit the Bull's Eye

Are you struggling to grab the attention of your prospect?

Maybe you’re telling them the wrong story?

Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story which captures the hearts – and wallets – of our audiences.

Featuring Donald Miller of StoryBrand, the episode highlighted that many of our digital storytelling efforts fall flat as they fail to connect with our audiences.

Often, our target audiences simply cannot relate to or empathise with the elements of our stories.

So how can we tell better stories? Find out in my latest post here:

#brandstorytelling #contentmarketing #socialmediamarketing #copywriting

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How to Raise Kids Wisely in a Digital and Social World

How can you raise healthy and well-balanced kids in a digital world?

That was the question on the lips of over 100 parents at Raising Kids Wisely in a Social Media Generation organised by Trainium Academy and Facebook with the support of the Media Literacy Council (MLC).

At the kind invitation of MLC, I participated in a panel discussion on safe digital parenting attended by parents who were mostly Parent Support Group (PSG) members in schools.

Joining me in the panel were my fellow MLC members – Alvin Tan, Head of Public Policy (South East Asia) of Facebook and Iris Lin, Head of Youth Services at Fei Yue.

As member of the Media Literacy Council (MLC) and parent of a 13-year-old, I am an advocate of positive parenting habits. However, it can be challenging when my work as a content marketer requires me to be constantly plugged into the online world.

So what did we talk about?

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How I generated 80 percent of my business leads from LinkedIn

LinkedIn is the world’s largest professional social network. Unfortunately, it’s also probably the most misunderstood.

With a total network size of 467 million users (Jan 2017), LinkedIn has over 108 million active users per month. About 57 percent of LinkedIn users are male, compared to 44 percent female.

LinkedIn is also the “richest” social network in terms of demographics.

44% of LinkedIn users earn more than US$75,000 a year, and 41 percent of millionaires use LinkedIn. The average CEO has some 930 connections on LinkedIn.

Learn how I use LinkedIn to generate 80 percent of my business leads here. #LinkedIn #SocialMediaMarketing #PersonalBranding #LeadGeneration

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Creating Social Media Content: a Winning Schedule

Social media marketing isn’t a 100-metre dash. Nor can you pump-prime it with a sudden burst of creativity.

No amount of boosting with Facebook or Google Ads can elevate your influence from zero to 100 if you slacked an entire year without creating any fresh content.

How then can you produce quality social media content that is searchable, snackable and shareable?

Well, the secret lies in establishing a system for reading, writing and publishing frequently. And making it a part of your daily schedule.

Here's a schedule of daily, weekly, monthly and annual activities which you can do to create a healthy pipeline of social media content.

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Transcendental Marketing

What is the real purpose of your product or your brand?

Does it meet a customer need? Solve their greatest problem? Eliminate a nagging pain? Or help them to be more productive?

Or maybe it could go far higher than that, integrating itself with their aspirations, values and beliefs?

For the longest time, marketing focused on the physical, functional and rational needs of consumers.

With the four Ps in mind – Product, Price, Place, and Promotion – marketing was perceived to be like a jigsaw puzzle. Every piece should fit logically with each other so that we can precisely segment, target and position our products to hit the bull’s eye of customer satisfaction.

As consumers grew more discerning, marketers realised that transactional modes of marketing isn’t enough. This is where transcedental marketing comes in.

More here:

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Over 14,000 Marketers Share Digital Insights for 2017

Do you know that customer experience still rules in 2017?

Or that companies are putting more of their money behind content and social media marketing?

Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.

The report is based on a global survey of more than 14,000 digital marketing and e-commerce professionals across EMEA, North American and Asia Pacific markets.

According to the report, customer experience was regarded as the primary way for organisations to differentiate themselves from competitors in 2017.

Unfortunately, data capabilities in most firms were not developing fast enough.

More in my blog post here:

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When Content Marketing Becomes Spam

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam.

While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.

The truth is that many of us – myself included – are guilty of being spammers.

How do I know?

Well, just look at the sheer amount of content – good, bad and ugly – that is out there on the social webs!

So what can we do to avoid becoming content spammers? Here are some tips to begin with.

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10 Types of Freedom

“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” – Nelson Mandela

Freedom, like love, is a many splendoured thing. All forms of freedom are interrelated.

You may have some of the freedoms all of the time, but not all of the freedoms all of the time.

Often, having more of one type of freedom, say like spatial freedom (a big house), may mean less of other types of freedom, like financial or time freedom.

What does it mean to be “truly free”?

What are the different forms of freedom that we crave for?

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Are Women Equal to Men in Singapore?

Are women being fairly treated here in Singapore?

How could we ensure a fairer spread of responsibilities and opportunities between the sexes?

These weighty issues were given a hearing last week at the Conference on Harmony in Diversity by the International Women’s Forum supported by DBS Bank.

Held in celebration of International Women’s Day, it attracted a stellar audience comprising some of the leading power women in Singapore.

To discuss the challenges and opportunities available to women in Singapore, we were treated to a discussion between two luminaries.

Conducting the interview was Ms Yang Lan, the esteemed Chairperson of the Sun Media Group who is also known as the “Oprah of China”. A well known broadcast journalist and media entrepreneur, her CV reads like a dream.

On the other side of the interview, we have Mr Tan Chuan Jin, Minister of Social and Family Development (MSF). Mr Tan shared the perspective of the government in helping to ensure a more equal environment in Singapore, as well as his personal reflections.

So what did they talk about?
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