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Walter Lim
2,667 followers -
Geek Content Marketer. Nerd Storyteller. Publicist. Social Influencer. Dad of one.
Geek Content Marketer. Nerd Storyteller. Publicist. Social Influencer. Dad of one.

2,667 followers
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7 Lessons in Creativity from Eat Pray Love's Elizabeth Gilbert

When was the last time you did something truly creative?

Whichever profession you are in, you will experience days of creative famine.

These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.

What should you do when you hit a creative wall?

Enter Big Magic by bestselling author of Eat Pray Love, Elizabeth Gilbert.

Written with huge splashes of empathy, generosity and easy radiance, Big Magic shines like a beacon in a sea of creative darkness.

Eschewing common beliefs that creativity can only spew forth from tormented souls, Gilbert proposes instead that we should treat creativity like a delightful treasure hunt. One where we seek to uncover the “strange jewels” that are buried deep within us in order to live a more enchanted life.

Discover what her 7 lessons are in my latest blog post:

http://coolerinsights.com/2017/09/lessons-creativity-elizabeth-gilbert/

#creativity #elizabethgilbert #bigmagic
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In the hyper-competitive world of marketing and sales, you cannot just push out an ad or a sales letter and hope and pray for a response.

Consumers and corporate buyers are increasingly spoilt for choice. Selling based on price alone is no longer sustainable in the long haul.

The solution? Market to your prospect’s old brain.

At least according to authors Patrick Renvoise and Christophe Morin (co-founders of SalesBrain) of the book Neuromarketing – Understanding the “Buy Buttons” in Your Customer’s Brain.

Describing how the primitive old brain (which date back 450 million years apparently) was the decision making centre of human beings, this highly readable volume suggested tools and techniques to create an impact where it matters most.

Learn what these are in my blog post here:

http://coolerinsights.com/2009/05/using-your-brain-in-marketing/
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These Neuromarketing Techniques Will Change How You Sell

Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.

However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…

Thanks to the brilliant brain marketing book Brainfluence – 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley, we can take a peek at the consumer’s cranium to unearth how neuroscience influences consumer buying behaviours.

With over 100 strategies in consumer marketing, Dooley’s book is a godsend.

I love how Brainfluence broke them down into different areas like price and products, sensory, print, branding, loyalty and trust, and much more.

Here are 9 winning ways to trigger consumer buying behaviours using neuroscience and behavioural research.

http://coolerinsights.com/2016/11/neuromarketing-sales/
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The Pros and Cons of Social Media Marketing

The best thing about social media marketing is that it blends the art of creativity with the science of data.

Wish to know what’s the worst thing about social media marketing?

Yep, that it blends the art of creativity with the science of data!

As an 11-year-veteran of social media (I started blogging in October 2005), I’ve experienced more than my fair share of ups-and-downs in social media marketing.

Sure, there are lots of tips and tools out there. I use many of them myself, and found that they help me to increase my productivity and effectiveness as a social media marketer.

However, I also learned what social media is good at and where perhaps other digital marketing strategies may work better.

Read my latest article to learn about the benefits and disadvantages of social media marketing here:

http://coolerinsights.com/2017/09/pros-cons-social-media-marketing/
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15 Visual Content Tactics You Can Steal From Influencers

When it comes to social media marketing, the old saying “a picture is worth a thousand words” holds true.

With the vast amount of content clutter on the web, marketers need to use arresting visuals and captivating images to grab your viewers’ attention, influence their buying decision, and get your message across.

According to a survey of 300 marketers by Venngage, 35.5% of marketers expected to spend more than a third of their entire budget on visual content in 2017.

More than 60% felt that visual content was absolutely integral to their marketing strategy this year.

In this article, I highlight the key visual tactics that three power influencers across different genres use in their social media strategy, and draw out 15 practical lessons.

http://marketinginsiders.com/15-visual-content-tactics-you-can-steal-from-influencers/
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What Should You Do When Life Gives You Lemons?

Time and time again, the Ds of life assail and pummel us to the ground.

Defeat. Discontent. Debt. Distress. Disease. Disappointment.

The list goes on…

Unfortunately, when bad things happen, they often come in a series. Ever noticed how a stubbed toe in the morning leads to bad hair, burnt breakfasts, missed buses, and angry bosses?

Before you know it, you’re cursing and swearing, proclaiming that it is going to be a sh***y day while wearing a deadly look on your face.

You unleash your anger on Facebook, Twitter and Instagram, write nasty email responses, and respond to IMs with curt and angry sentences.

Seeing the dark cloud loom over your head, people start avoiding you. This makes you feel even crappier and further fuels your journey down the negative spiral.

How can you arrest those bad beginnings and prevent them from snowballing? Here are five sequential steps which you can take.

http://coolerinsights.com/2017/09/five-steps-overcome-life-challenges/
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Why Micro-Influencers Matter (And How You Can Work With Them)

What or who influences you the most in your buying decisions?

a) An advertisement on TV, radio or newspapers;
b) News report featuring an interview with a CEO;
c) Consumer review reports on an online forum;
d) Pop-up display ad on your mobile;
e) Endorsement by your favourite celebrity; or
f) A friend or family member’s recommendation.

Allow me to guess. Your answer is “F” right?

If you’re like most people, your day to day consumption and purchase habits are likely to be influenced by the people you know.

Online or offline, these folks play a big role in driving sales, yet are often neglected by big brands.

Increasingly, these friends may be somebody whom you know on Instagram, Facebook or YouTube who isn't quite a celebrity but has a decent sized following.

The question, however, is this: how influential are these micro-influencers and how can you work with them?

Read my blog post to learn more.

http://coolerinsights.com/2015/05/marketing-everyday-influencers/
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Social Media Content: A Winning Schedule You Can Keep

Social media marketing isn’t a 100-metre dash. Nor can you pump-prime it with a sudden burst of creativity.

No amount of boosting with Facebook or Google Ads can elevate your influence from zero to 100 if you slacked an entire year without creating any fresh content.

How then can you produce quality social media content that is searchable, snackable and shareable?

Well, the secret lies in establishing a system for reading, writing and publishing frequently. And making it a part of your daily schedule.

Before you can cultivate positive habits in social media content creation, however, you need to develop a calendar.

Here are some tips for you to continue producing social media content on a daily, weekly, fortnightly, monthly, quarterly, and yearly basis.

http://coolerinsights.com/2017/03/social-media-content-schedule/
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10 B2B Blogging Best Practices To Generate Leads

If a tree falls in a forest and no one is around to hear it, does it make a sound?

Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors. But how can you do so if you’re not in a hip and happening niche like fashion, food, fitness, travel or photography?

Like many of you, I’m acutely aware of the challenges of attracting and sustaining visitor traffic to a B2B website or a blog. I’ve been a business blogger for well over 10 years, sharing my insights on topics like content marketing, social media marketing, PR, and branding.

While I may not draw the same volume of traffic as most B2C websites or blogs, I do know a thing or two about this space. Plus, I am drawing in enough clients for my content marketing agency to keep my team pretty busy.

Here are 10 things you can do to generate web traffic and business leads through your B2B blog.

http://coolerinsights.com/2017/08/b2b-blogging-best-practices-generate-leads/
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7 Triggers of Human Attention in the Digital Age

Wonder how Japanese girl group AKB48 became the best selling group in Japan?

Or how JK Rowling continue to rule the bestselling charts?

The answer lies in attention.

The most important resource in the digital age, attention is also the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.

Thankfully venture capitalist and former Mashable editor Ben Parr provides a few good answers in his book Captivology – The Science of Capturing People’s Attention.

In his book, he shares the 7 triggers of human attention, namely:

1) Automaticity - Using specific sensory cues

2) Framing - Changing your audience's frame of reference

3) Disruption - Introducing an element of surprise which is simple yet significant

4) Reward - Introducing extrinsic and intrinsic rewards

5) Reputation - Tapping the authority of experts or crowds

6) Mystery - Creating uncertainty and suspense through cliffhangers

7) Acknowledgement - Sustaining long-term attention through relationships

Details in my latest post:

http://coolerinsights.com/2017/08/7-triggers-human-attention-digital-age/
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