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Walter Lim
Works at Cooler Insights (coolerinsights.com)
Attends University of Melbourne
Lives in Singapore
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Walter Lim

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Think that having a branded #facebook page is enough? Look at these sobering stats on #socialmedia engagement.

The only way to grow brand love is to deliver consistent value through content which educates, entertains, encourages and enlightens. Learn how at coolerinsights.com!

(Infographic from http://thefinancialbrand.com/23213/brand-engagement-rates-in-social-media/)
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Walter Lim

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How LEGO rewrote the rules of innovation to become the world's number one toy brand

Everybody loves LEGO. Boys, girls, mums, dads, and construction toy geeks of all ages.

Founded in 1932 by Ole Kirk Christiansen, LEGO’s ubiquitous play system of colourful interlocking bricks and adorable minifigures have built its way into hundreds of millions of homes worldwide.

Last year, the Danish toy giant generated a turnover of US$4.7 billion with a healthy net income of US$1.1 billion. As of 2013, some 560 billion LEGO parts have been produced.

However, do you know that the LEGO Group suffered huge losses in the hundreds of millions dollars in 2003 and 2004, and almost went bust?

Learn the story of how LEGO reinvented itself to become the world's most beloved toy brand.

http://coolerinsights.com/2015/07/how-lego-rewrote-rules-innovation/

#Innovation #LEGO #Leadership  #Companies
As the LEGO Movie song goes, "Everything is Awesome" for the world's largest toy brand. Discover how innovation happens in LEGO - Denmark's most famous brand.
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Walter Lim

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Pleased to be a part of this national effort to boost internet and media literacy amongst Singaporeans, together with the gang from Mothership.sg and YouTube superstars Ryan and Sylvia of Night Owl Cinematics. The discussion will be broadcast live on Kiss 92 FM too!

Catch it this Saturday from 25 July from 2 pm to 4 pm, at the Plaza of National Library! 
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7 Time Habits of Highly Effective People

Every one of us have only 24 hours a day, 7 days a week, and 365 days a year. This universal rule applies regardless of our station in life. How we make use of our time determines our happiness and success in life.

The challenge, however, is this. How do we make the best use of the time we have on this planet?

Here are 7 strategies you can apply to make your limited time count.

http://coolerinsights.com/2015/07/7-time-habits-of-highly-effective-people/ 

#TimeManagement #PersonalDevelopment #PersonalEffectiveness  
How do we make the best use of the limited time we have on this planet? Consider these 7 time habits of highly effective people.
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Walter Lim

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Guess who appeared in TODAY newspaper? My family's car free and care free lifestyle featured in Singapore's second largest circulating newspaper.

http://m.todayonline.com/singapore/big-read-more-time-effort-needed-gain-public-transportation-buy-experts-say
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Thanks +Paul Simbeck-Hampson! It all happened rather serendipitously I must say. From a muttering blog post of mine here: http://coolerinsights.com/2015/06/the-day-i-said-goodbye-to-my-car/
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The ABCs of integrating social media, SEO and content marketing

How do you incorporate Search Engine Optimization (SEO), Social
Media, and Content Marketing into your marketing efforts?

Answer: Adopt a customer-centric content marketing strategy which both optimizes and socializes your content.

Focused on the science of search, social and content marketing, Lee Odden’s book Optimize is a practical guide to understanding, integrating and applying three of the most powerful concepts in digital marketing.

Check out the five big takeaways which I've learned from the book here: http://coolerinsights.com/2015/07/how-to-optimize-your-content-marketing/
How do you weave Search Engine Optimization, Social Media, and Content into your marketing? Uncover these strategies in my review of Lee Odden's "Optimize".
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Walter Lim

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This book on Singapore's past brought tears to my eyes

Do you know that Dhoby Ghaut, which means “washing place”, got its name from dhobis or laundry men who plied their trade there?

Or that dead pigs could sometimes be seen floating along the river near Queenstown back in the 60s?

Take a leisurely stroll down memory lane with the illustrated book Singapore in the 60s.

Suitable for everybody in the family – from grandpa and to little ah boy or ah girl – the book is the brainchild of author James Suresh (or Mr Kiasu fame) and illustrator Syed Ismail.

Enjoy a sneak peek at the book here:

http://coolerinsights.com/2015/07/this-book-brought-tears-of-sweet-nostalgia-to-my-eyes/

#nostalgia #heritage #SG50 
Wonder how life was like in Singapore in the 60s? Join me on a walk down memory lane with my book review here.
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How to Create a Professional Instagram Profile

Are you using Instagram to profile your visual brand? No?

Well, you need to step out of the rock that you have been living underneath and create an Instagram account immediately.

Instagram has become a huge part in our everyday lives. In the last 4 years, it has grown to an astonishing 300 million monthly active users surpassing the number of active users on Twitter. This was reported by a 2015 study conducted by iconosquare.

How do you go about developing and creating a professional Instagram profile for marketing purposes?

http://starngage.com/how-to-develop-a-professional-instagram-profile/

#InstagramTips  #InfluencerMarketing #VisualStorytelling
Are you using Instagram to profile your visual brand? No? Well, you need to step out of the rock that you have been living underneath in.
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Walter Lim

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*8 reasons why Star Wars: The Force Awakens is a marketing masterpiece"

Set approximately 30 years after the events of Return of the Jedi (1983), The Force Awakens promises to re-ignite the magic of the original trilogy and erase the memory of Episodes I, II and III.

Indeed, we are all waiting with bated breath to see if J.J. Abrams delivers according to what we have seen thus far.

As a marketer, I am keen to uncover the secrets of winning brands.

Join me now as we dive into what makes Star Wars: The Force Awakens a marketing success.

http://coolerinsights.com/2015/07/8-marketing-lessons-from-star-wars-the-force-awakens/

#ContentMarketing #starwarstheforceawakens  
The year's most awaited movie Star Wars: The Force Awakens is a masterpiece in content marketing. Learn 8 reasons why this blockbuster will storm the box office.
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Walter Lim

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Optimizing Content Marketing, SEO and Social Media Marketing

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?

Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.

Focused on the science of search, social and content marketing, Lee Odden’s Optimize is a practical guide to understanding, integrating and applying three of the most powerful concepts in digital marketing.

Here are five big takeaways on developing an optimized content marketing strategy:

1) Start with research and planning for both SEO and SMO

2) Know your customer inside out

3) Create and curate customer-centric content

4) Socialize your content by sharing on social media channels

5) Sustain content marketing through measuring and managing

More details here: http://coolerinsights.com/2015/07/how-to-optimize-your-content-marketing/
How do you weave Search Engine Optimization, Social Media, and Content into your marketing? Uncover these strategies in my review of Lee Odden's "Optimize".
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How can your brand gain influence on Instagram

Over the last few years, Instagram has become one of the most popular social media platforms, having built up a truly global community of over 300 million accounts.

Not only have individuals flocked to this photo-sharing network to express themselves and document their days, businesses have also viewed Instagram as a great channel for reaching out to both existing and potential clients.

However, with so many brands vying for attention on the very crowded platform, what would help your business to stand out, gain influence and conduct effective engagement?

Here are some tips that would set you on the road to Instagram success.

http://starngage.com/how-brands-gain-influence-instagram/ #Instagram #influencermarketing 
With so many brands vying for attention on Instagram, what can your business do to stand out, gain influence and deepen customer engagement?
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Walter Lim

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7 Time Habits of Highly Effective People

Every one of us have only 24 hours a day, 7 days a week, and 365 days a year. This universal rule applies regardless of our station in life. How we make use of our time determines our happiness and success in life.

The challenge, however, is this. How do we make the best use of the time we have on this planet?

Here are 7 strategies you can apply to make your limited time count.

http://coolerinsights.com/2015/07/7-time-habits-of-highly-effective-people/ 

#TimeManagement #PersonalDevelopment #PersonalEffectiveness #leadershipskills  
How do we make the best use of the limited time we have on this planet? Consider these 7 time habits of highly effective people.
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Walter's Collections
People
In his circles
517 people
Have him in circles
1,828 people
Orlando Costa's profile photo
Jerry Lim's profile photo
James Stallings's profile photo
Nikhil Malhotra's profile photo
arik neko's profile photo
Shad Connelly - Creative Communications's profile photo
Irene Liow's profile photo
Crete Car Rentals's profile photo
Remi Parker's profile photo
Collections Walter is following
Education
  • University of Melbourne
    Masters in Arts Management, 2009 - present
  • National University of Singapore
    Bachelor of Science in Botany (2nd Upper), 1991 - 1995
  • Chartered Institute of Marketing
    Postgraduate Diploma in Marketing, 2000 - 2002
Basic Information
Gender
Male
Other names
coolinsider, coolinsights
Story
Tagline
Geek Content Marketer. Nerd Storyteller. Publicist. Social Influencer. Dad of one.
Introduction
         
Content marketer, corporate storyteller, book geek and intrapreneur, I have over 19 years of experience in integrated marketing, corporate communications, social influence, strategic planning, and industry development. An information junkie and book nerd, I love to translate the latest ideas in business, marketing and personal development into practical and workable solutions. A judge for the Singapore Blog Awards for the past 5 years, I'm also a speaker and trainer on social influence, content marketing, branding and communications.
Bragging rights
Launched Singapore's first heritage and museum blog Yesterday.sg, Vice Chairman of Association of Singapore Attractions, Board Member of Army Museum of Singapore, Member of PS21 Excel Committee, Leading marketing and business blogger, judge for Omy.sg's Singapore Blog Awards for 5 years
Work
Occupation
Owner and Editor, Cooler Insights (coolerinsights.com)
Skills
Writing, speaking, blogging, social influence, public relations, marketing communications, copywriting, leadership, management, training
Employment
  • Cooler Insights (coolerinsights.com)
    Owner and Editor, 2006 - present
    Cooler Insights is a website and blog focusing on content marketing, social influence, personal branding, PR, management, and other areas. Written with the non B-school reader in mind, it makes cutting edge business ideas and concepts more easily understood and appreciated with conversational language. A key feature of the blog are business book reviews which capture key lessons from the masters of their craft. For more information, check it out at http://coolerinsights.com
  • National Heritage Board
    Director, Corp Comms and Industry Promotion followed byOrganisation Development, Estates & Security, 2003 - 2013
    Joined NHB in 2003 as Deputy Director with initial budget of $80,000 per year and a team of three officers. Grew to over $2 million per year with team of 15 officers handling an expanded portfolio of marketing, corporate comms, internal comms, social media, industry dev, and international relations. Key achievements include launching Singapore's first heritage and museums blog (Yesterday.sg), spearhearing NHB's move into social media via platforms like Facebook, Twitter and YouTube, and helping NHB museums to hit 2.6 million museum visitors in 2008 in 5 years (from 480,000 visitors in 2003). In my later years, my portfolio shifted to cover Organisational Development and Estates Management.
  • Association of Singapore Attractions
    Vice Chairman, 2004 - 2013
    The Association of Singapore Attractions (ASA) was formed in 1992 and is a key representative body for the attractions industry. Its objectives include promoting and fostering co-operation, understanding and goodwill among members; acting as the representative body working with all tourist related organizations, government bodies and international organizations; and conducting joint promotional and public relations program to enhance members' presence in the industry. Currently ASA has more than 50 members which cover a wide range of attraction types from adventure; to culture and history; to edutainment; to lifestyle and to nature and parks.
  • National Art Gallery, Singapore
    Director of Strategic Planning, Policy & Marcoms, 2010 - 2012
    For this portfolio, I oversee the areas of strategic planning, policy, board management, marketing, corporate and internal communications, and visitor experience with a start-up division of 8 staff.
  • NTUC Club
    Senior Manager, Corporate PR and Marketing, 2000 - 2003
    Managed Advertising and Promotions, Public and Media Relations, Stakeholder Communications, Internal Comms, E-marketing, Events Management, and Special Projects.
  • Ministry of Home Affairs
    Strategic Planning and Development Executive, 1995 - 1996
    As the Strategic Planning and Development Executive, I was involved in strategy and policy planning for Ministry-wide issues. This included establishing a corporate planning structure, scenario planning, operational concept planning and technology planning for cross-departmental projects involving units like the Singapore Police Force, Singapore Civil Defence Force, Singapore Prisons Service, and MHA HQ itself.
  • SPRING Singapore
    Senior Officer, Local Enterprise Development, 1996 - 2000
    Worked with Small and Medium sized Enterprises (SMEs) and tourism sector companies to boost business performance through franchising/economic grouping, business events, industry transformation plans, certification schemes, and account management.
  • Singapore Press Holdings
    Senior Promotions Manager, 2000 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Singapore
Previously
Singapore - Singapore - Melbourne
Walter Lim's +1's are the things they like, agree with, or want to recommend.
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Get Google To Index Your Website ASAP!
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5 Steps to Content Marketing Awesome – You Can Do This!
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