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Walter Lim
Works at Cooler Insights (coolerinsights.com)
Attends University of Melbourne
Lives in Singapore
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Walter Lim

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Great share on tips to get websites indexed and noticed by Google! 
So, after reading "Get Your Social Profiles Into Google's Search Results", you started poking around Webmaster Tools and realized that Google isn't indexing you website.  I've been there and it's a bummer.  The good news is w...
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Walter Lim

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This post from +Eric Enge of +Stone Temple Consulting is worth looking at. Looks like Google is becoming more and more intelligent in guessing appropriate answers. May result in a need for us to adapt our SEO strategies.
 
Google Provided Rich Answers to 19% of the Queries We Asked it

I just published the results of our study in which we askew Google and Bing 855,000 questions. The questions were designed to have some chance of providing a rich answer result.  Google provided a rich result more than 19% of the time.

Wondering what a rich answer is? These are cases where Google directly answers the result. For example, if you ask Google how many quarts there are in a gallon, it will give you the answer.

Keep in mind that 2 years ago that number was zero, and while we did not test it last year, I'd be surprised if it was any more than a few percent back then.

This shows the rapid progress that Google has made over the past year.

The study also shows:

1. How Google user attribution in their rich answer results.
2. What types of domains Google is using to source such answers.
3. How Google's step by step answer results are being used by Google.

I also talk about what this means for publishers as well.  Here is the full link:

https://www.stonetemple.com/rich-answers-in-search/
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Thanks +Walter Lim!
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Walter Lim

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This is probably the best #infographic  I've seen on visual content marketing. Great share. 
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One word: Hubspot ;)
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10 Wonderful Infographics to Inspire Content Marketers

According to Google, searches for the term "infographic" have increased over 800% in the last two years. Visual marketing is indeed taking the content marketing world by storm.

Check out this list of photo, number and illustration-based infographics.

Each contains the four principles of visual storytelling:
1) Authenticity
2) Sensory richness and depth
3) Use of visual archetypes
4) Relevancy

Feast your eyes - and minds - here:

http://blog.newscred.com/article/the-10-best-infographics-to-inspire-content-marketers/0f6f5aa38966a3ed43dbc13c0ce5c287 #infographics  #contentmarketing 
According to Google, searches for the term "infographic" have increased over 800% in the last two years. In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. While all of these numbers are interesting, don't you think you'd be able to process them quicker if I'd have represented them visually? Science says yes: we process visual imagery 60,000 times faster than text, and thi...
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Walter Lim

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+Wade Harman shares some invaluable and timeless tips on how to win friends and influence people on Google Plus ( or perhaps anywhere in life). A must read for anybody new to this. 
Here are some relationship marketing tips you can use to build your marketing business to be more profitable on the Google Plus platform...or any social media platform for that reason.
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Appreciate it +Charles Bale 
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Walter Lim

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Love this photo of my son Ethan and his cousin Felicia playing at the void deck. Very rare in the digital age!
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So long as we go into any house with no pretenses or pretexts, we can get along with each other well. :)
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Walter Lim

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If your website isn't responsive or mobile friendly, you will lose out when Google revises it's algorithm. Don't be too late! #SEO
 
Two important #WebmasterNews  announcements today:
1. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more #mobilefriendly  sites in search results.
2. Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.

Get the full details on our blog: http://goo.gl/WEAZcX
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This is probably the best resource on keyword research and strategy that I've come across. Great for #SEO!
Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now.
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Six Myths of Content Marketing

Content marketing is all the rage now.

Fueled by corporate storytelling, it is the new mantra of social-media enabled marketers around the world. Leading global brands like Apple, Coca-Cola, Oreo, Nike and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.

If content wasn’t king in the past, it sure is now.

Unfortunately, content marketing has been badly misunderstood by many. By wrongly applying its principles, they have judged that content marketing is a failure.

What are some of the myths in content marketing?

http://coolerinsights.com/2015/02/6-myths-of-content-marketing/ #contentmarketing 
Content marketing is all the rage now. Unfortunately, it is beset with misunderstandings and myths. What are some of the myths in content marketing?
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+Paul Simbeck-Hampson Thanks much! Will certainly check out that article... from none other than Gary V!
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Six Myths of Content Marketing

Content marketing is all the rage now.

Fueled by corporate storytelling, it is new mantra of social-media enabled marketers around the world. Leading global brands like Apple, Coca-Cola, Oreo, Nike and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.

If content wasn’t king in the past, it sure is now.

Unfortunately, content marketing has been badly misunderstood by many. By wrongly applying its principles, they have judged that content marketing is a failure.

What are some of the myths in content marketing?

http://coolerinsights.com/2015/02/6-myths-of-content-marketing/ #contentmarketing 
Content marketing is all the rage now. Unfortunately, it is beset with misunderstandings and myths. What are some of the myths in content marketing?
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7 Ways to Start Your Days Right

Do you know the secret to having a great day is? Well, it starts with beginning your day right. 

Learn 7 ways to start your days on a brighter note. And leave those gloomy blue Mondays behind!

http://coolerinsights.com/2015/02/7-ways-to-start-your-day-right/  #lifehacks #motivation
Do you know the secret to having a great day is? Well, it starts with beginning your day right. Learn 7 ways to start your days on a brighter note.
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Walter Lim

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Have you watched Jack Neo's latest movie "Ah Boys to Men 3: Frogmen"?  

Here's a fun little post on leadership I wrote 2 years ago, following the box office success of Ah Boys to Men 2. See if you agree with me. :) #AhBoysToMen  #Movies 
Everybody loves box office hit Ah Boys To Men 2. However, are you aware of the leadership lessons in this laugh-a-minute comedy from Jack Neo?
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Work
Occupation
Owner and Editor, Cooler Insights (coolerinsights.com)
Skills
Writing, speaking, blogging, social influence, public relations, marketing communications, copywriting, leadership, management, training
Employment
  • Cooler Insights (coolerinsights.com)
    Owner and Editor, 2006 - present
    Cooler Insights is a website and blog focusing on content marketing, social influence, personal branding, PR, management, and other areas. Written with the non B-school reader in mind, it makes cutting edge business ideas and concepts more easily understood and appreciated with conversational language. A key feature of the blog are business book reviews which capture key lessons from the masters of their craft. For more information, check it out at http://coolerinsights.com
  • National Heritage Board
    Director, Corp Comms and Industry Promotion followed byOrganisation Development, Estates & Security, 2003 - 2013
    Joined NHB in 2003 as Deputy Director with initial budget of $80,000 per year and a team of three officers. Grew to over $2 million per year with team of 15 officers handling an expanded portfolio of marketing, corporate comms, internal comms, social media, industry dev, and international relations. Key achievements include launching Singapore's first heritage and museums blog (Yesterday.sg), spearhearing NHB's move into social media via platforms like Facebook, Twitter and YouTube, and helping NHB museums to hit 2.6 million museum visitors in 2008 in 5 years (from 480,000 visitors in 2003). In my later years, my portfolio shifted to cover Organisational Development and Estates Management.
  • Association of Singapore Attractions
    Vice Chairman, 2004 - 2013
    The Association of Singapore Attractions (ASA) was formed in 1992 and is a key representative body for the attractions industry. Its objectives include promoting and fostering co-operation, understanding and goodwill among members; acting as the representative body working with all tourist related organizations, government bodies and international organizations; and conducting joint promotional and public relations program to enhance members' presence in the industry. Currently ASA has more than 50 members which cover a wide range of attraction types from adventure; to culture and history; to edutainment; to lifestyle and to nature and parks.
  • National Art Gallery, Singapore
    Director of Strategic Planning, Policy & Marcoms, 2010 - 2012
    For this portfolio, I oversee the areas of strategic planning, policy, board management, marketing, corporate and internal communications, and visitor experience with a start-up division of 8 staff.
  • NTUC Club
    Senior Manager, Corporate PR and Marketing, 2000 - 2003
    Managed Advertising and Promotions, Public and Media Relations, Stakeholder Communications, Internal Comms, E-marketing, Events Management, and Special Projects.
  • Ministry of Home Affairs
    Strategic Planning and Development Executive, 1995 - 1996
    As the Strategic Planning and Development Executive, I was involved in strategy and policy planning for Ministry-wide issues. This included establishing a corporate planning structure, scenario planning, operational concept planning and technology planning for cross-departmental projects involving units like the Singapore Police Force, Singapore Civil Defence Force, Singapore Prisons Service, and MHA HQ itself.
  • SPRING Singapore
    Senior Officer, Local Enterprise Development, 1996 - 2000
    Worked with Small and Medium sized Enterprises (SMEs) and tourism sector companies to boost business performance through franchising/economic grouping, business events, industry transformation plans, certification schemes, and account management.
  • Singapore Press Holdings
    Senior Promotions Manager, 2000 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Singapore
Previously
Singapore - Singapore - Melbourne
Story
Tagline
Geek Content Marketer. Nerd Storyteller. Publicist. Social Influencer. Dad of one.
Introduction
         
Content marketer, corporate storyteller, book geek and intrapreneur, I have over 19 years of experience in integrated marketing, corporate communications, social influence, strategic planning, and industry development. An information junkie and book nerd, I love to translate the latest ideas in business, marketing and personal development into practical and workable solutions. A judge for the Singapore Blog Awards for the past 5 years, I'm also a speaker and trainer on social influence, content marketing, branding and communications.
Bragging rights
Launched Singapore's first heritage and museum blog Yesterday.sg, Vice Chairman of Association of Singapore Attractions, Board Member of Army Museum of Singapore, Member of PS21 Excel Committee, Leading marketing and business blogger, judge for Omy.sg's Singapore Blog Awards for 5 years
Education
  • University of Melbourne
    Masters in Arts Management, 2009 - present
  • National University of Singapore
    Bachelor of Science in Botany (2nd Upper), 1991 - 1995
  • Chartered Institute of Marketing
    Postgraduate Diploma in Marketing, 2000 - 2002
Basic Information
Gender
Male
Other names
coolinsider, coolinsights
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