Cooler Insights (coolerinsights.com)
Owner and Editor, 2006 - present
Cooler Insights is a website and blog focusing on content marketing, social influence, personal branding, PR, management, and other areas. Written with the non B-school reader in mind, it makes cutting edge business ideas and concepts more easily understood and appreciated with conversational language. A key feature of the blog are business book reviews which capture key lessons from the masters of their craft.
For more information, check it out at http://coolerinsights.com
National Heritage Board
Director, Corp Comms and Industry Promotion followed byOrganisation Development, Estates & Security, 2003 - 2013
Joined NHB in 2003 as Deputy Director with initial budget of $80,000 per year and a team of three officers. Grew to over $2 million per year with team of 15 officers handling an expanded portfolio of marketing, corporate comms, internal comms, social media, industry dev, and international relations.
Key achievements include launching Singapore's first heritage and museums blog (Yesterday.sg), spearhearing NHB's move into social media via platforms like Facebook, Twitter and YouTube, and helping NHB museums to hit 2.6 million museum visitors in 2008 in 5 years (from 480,000 visitors in 2003).
In my later years, my portfolio shifted to cover Organisational Development and Estates Management.
Association of Singapore Attractions
Vice Chairman, 2004 - 2013
The Association of Singapore Attractions (ASA) was formed in 1992 and is a key representative body for the attractions industry. Its objectives include promoting and fostering co-operation, understanding and goodwill among members; acting as the representative body working with all tourist related organizations, government bodies and international organizations; and conducting joint promotional and public relations program to enhance members' presence in the industry. Currently ASA has more than 50 members which cover a wide range of attraction types from adventure; to culture and history; to edutainment; to lifestyle and to nature and parks.
National Art Gallery, Singapore
Director of Strategic Planning, Policy & Marcoms, 2010 - 2012
For this portfolio, I oversee the areas of strategic planning, policy, board management, marketing, corporate and internal communications, and visitor experience with a start-up division of 8 staff.
Senior Manager, Corporate PR and Marketing, 2000 - 2003
Managed Advertising and Promotions, Public and Media Relations, Stakeholder Communications, Internal Comms, E-marketing, Events Management, and Special Projects.
Ministry of Home Affairs
Strategic Planning and Development Executive, 1995 - 1996
As the Strategic Planning and Development Executive, I was involved in strategy and policy planning for Ministry-wide issues. This included establishing a corporate planning structure, scenario planning, operational concept planning and technology planning for cross-departmental projects involving units like the Singapore Police Force, Singapore Civil Defence Force, Singapore Prisons Service, and MHA HQ itself.
Senior Officer, Local Enterprise Development, 1996 - 2000
Worked with Small and Medium sized Enterprises (SMEs) and tourism sector companies to boost business performance through franchising/economic grouping, business events, industry transformation plans, certification schemes, and account management.
Singapore Press Holdings
Senior Promotions Manager, 2000 - 2000