Walter Akana is a career and life strategist, who brings a unique blend of training and experience in coaching, personal branding, and online identity to guide mid-career clients who are hungry for change. Using proven discovery methods, as well as his own finely-tuned perceptions, he helps clients uncover their own “brand DNA,” and then convey who they are in a way that allows them to truly stand out. Passionate about learning, self-development, and self-direction, he brings a distinctive philosophy to running his life, and to working with clients: It’s your life, own it!
Point of View
Walter often takes a contrarian approach to traditional career advice. He sees the key to career and business success as the ability to convey one’s expertise while engaging one’s “brand community.” He believes this means shaking off the status quo and bringing distinctive value backed up by a brand story that shows others you’re the best choice to meet their needs because you’ve walked in their shoes.
Notable and Quotable
Walter’s career advice has been featured on marketwatch.com, cnnmoney.com, and online.wsj.com. A social media early adopter, he and his advice have been referenced in Smart Networking, I’m on LinkedIn, Now What?, Find a Job Through Social Networking, The Twitter Job Search Guide, and Social Networking for Career Success. He has also been invited to speak at major universities, including CU Leeds, Northwestern University, Georgia Institute of Technology, College of Management, Goizueta Business School at Emory University.
Up Close and Personal
Believing that the key to a great life is moving beyond the traditional idea of “work” and “life” boundaries, Walter brings his passion for discovery and learning to a wide variety of activities, often mixing “fun” and “work.” With eclectic musical tastes, it is not unusual to find Walter listening to Pandora Radio as he works on various client projects. A recent convert to iPhoneography, Walter enjoys the social sharing of photos with people from all over the world.