Profile cover photo
Profile photo
Walt Jaschek
83 followers -
Hi. I'm Walt Jaschek, copywriter by day and comics writer by night. My mission is to create content that delights, delivers and lingers.
Hi. I'm Walt Jaschek, copywriter by day and comics writer by night. My mission is to create content that delights, delivers and lingers.

83 followers
About
Posts

Thanks to the UMSL Current and writer Kat Riddler for the story on how Paul Fey and I met (and later joined forces in advertising) after our stints as @UMSL Current editors in the 70s. Yes, it involved @drpepper. And lots of it. Story:

http://thecurrent-online.com/features/former-current-editors-inducted-into-st-louis-media-hall-of-fame/?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork
Add a comment...

Post has attachment
Okay, grateful as I am, as of this post and link, I am putting the "Hall" thing in the rearview. Not retiring! New stuff to do! Stay tuned.

https://www.linkedin.com/pulse/paul-fey-walt-jaschek-inducted-st-louis-media-hall-fame-walt-jaschek/
Photo
Add a comment...

Post has attachment

Post has attachment
"Paul Fey & Walt Jaschek Inducted into St. Louis Media Hall of Fame." That is surreal. But we are grateful! Thanks, St. Louis Media History Foundation.

https://paulandwaltworldwide.wordpress.com/2017/11/13/paul-fey-and-walt-jaschek-to-be-inducted-into-st-louis-media-hall-of-fame/
Add a comment...

Post has attachment
Hear the funny radio commercial we wrote for the syndicated launch of "The Simpsons" and lots of other national brands. Whatever happened to funny radio commercials? I'm working on an essay about that right now. Meanwhile, enjoy these. https://waltnow.wordpress.com/2017/12/06/it-is-to-laugh-funny-radio-commercials-tickle-listeners-in-the-ears-and-hearts/
Add a comment...

Post has attachment
Taglines are important. They're the engines of brand marketing, not the cabooses.In other words: they come first, and they pull.

https://waltnow.wordpress.com/portfolio/taglines-engines-of-brand-messaging/
Add a comment...

Post has attachment
After Cyber Monday and Giving Tuesday, how about Paul & Walt Wednesday? Listen to a Playlist of some of our "Greatest Hits" funny radio commercials here: https://paulandwaltworldwide.wordpress.com/2017/11/15/paul-walt-playlist-award-winning-radio-commercials-from-paul-walt-worldwide/
Photo
Add a comment...

Post has attachment
https://waltnow.wordpress.com/2017/10/23/marketing-consulting-ideation-Marketing consultant AND copywriter? To borrow a line from Certs, "That's two, two, two Walts in one!" brainstorming-messaging-enhancement-pass-the-markers/
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Designed by Tony Patti in 1991 but (believe it or not) on the internet for the very first time: the Paul & Walt Worldwide logo. It was used on lots and lots of fun stuff. We'll show some of it soon on the site:

https://paulandwaltworldwide.wordpress.com/2017/11/20/the-paul-walt-worldwide-logo/
The Paul & Walt Worldwide Logo
The Paul & Walt Worldwide Logo
paulandwaltworldwide.wordpress.com
Add a comment...
Wait while more posts are being loaded