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Wade Harman
Works at Weal Media Corporation
Attended Bluefield College
Lives in Richlands
19,500 followers|13,539,044 views


Wade Harman

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Pre-Order's Are Ready!
I want to thank those of you that have pre ordered their copies of The Relationship Manifesto this past week.  This book has been fun to write for you guys and will let you in the life of a coal miner that had absolutely no experience in the marketing industry.

Pre Order Here:

I had a theory 4 years ago that has been proven today.  The theory is that you can still create a successful marketing strategy online using relationship marketing.  Learning how to build a relationship with people in order to build a solid foundation for your business.

It will show you the differences between building relationships with influencers and what that brings, which people to be heroes to in your strategy, and which people are to be targeted.  Each of these relationships are built in a different way because you have something different to give each one of these.

I know you will enjoy the book!  Pre order your copy today:

#RMBook   #relationshipmarketing   #marketingtips  
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Serving Up Influencer
On August 4th the tables will be turned.  Evil Wade will be serving a dish and serving it up hot full of influencer.

So you guys want to talk about influencer marketing all the time?  Let me show you how I deal with influencers around here.

One unsuspecting influencer will be receiving an impromptu terror-reign on the 4th day of August and I have been crafting in my dungeon of nastiness a recipe that will devour said influencer in my clutches.

Are you in the Evil Circle?  

If you're not, man up-woman up, and get in it right now before Evil befalls you as well.  Trust me, you don't want to miss it.....because that day, it will be all about ME.

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More like bowls of Evil :)
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This is sort of the conversation I had with +Mike Allton on the last Relationship Marketing show.  Are you "buying likes" with your FB advertising?

h/t +Jay Baer 
My latest on +Convince & Convert: 5 Reasons You Don’t Buy Likes with Facebook Advertising

“We use all of our Facebook ads budget to get more Likes on our page.”

So said a new, corporate client in a recent kickoff meeting.

“Is that how we should continue using those dollars?” he asked.

My short answer was “No.” My medium answer was “Hell, no.” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes.

#FacebookAdvertising   #SocialMediaAdvertising   #facebookmarketing   #FacebookAds  
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Tactical Social Media's profile photoMike Allton's profile photo
Thanks for sharing +Wade Harman!

I love the upside-down approach you describe, +Jay Baer. While I've used and recommended using the bulk of a FB ad budget to generate an action, the idea of taking that specific audience and encouraging them to Like your FB after they've taken that action is brilliant. We've been doing that using Twitter on Thank You and Confirmation pages, even going so far as to include a Click To Tweet... but I love the concept of taking a Facebook user through a specific funnel and then "sealing the deal" with a Facebook page like at the end.

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h/t +Bernd Rubel​​ and +Gideon Rosenblatt​ for the awesome post
Pinterest as Google+'s New Target

If it's not abundantly clear already, Pinterest is emerging a much more clear competitive frame for understanding the future of Google+. It's an over-simplification, as there are significant difference, but it's still a useful one. 

A Newly Emerging Google Plus Strategy
The catalyst for this post were some thoughts from Bradley Horowitz just a couple hours ago: 

"Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine."

Connecting people around "interests they love" is another way of saying connecting people through an "interest graph." The battle for the social graph is pretty much over, and Facebook clearly won. Google's new strategy is a clear acknowledgement of this and an indication that it sees the battle for the interest graph as: a) important and b) far from decided. 
So, why is the interest graph so important, you ask? 

Supporting the Knowledge Graph 
Google is making a huge bet on its Knowledge Graph, as a central strategy for maintaining the technological superiority of its search engine. In fact, you could say that this service is actually in the midst of transforming from a search engine to a knowledge engine. Google Now is the visible end of this wedge, a wedge which will soon emerge as a Virtual Personal Assistant, and eventually as a much more powerful artificial intelligence agent. 

Understanding which people care about and have influence on particular topics will be one of the very valuable products of deepening Google+ investments in the interest graph. That, in turn, will strengthen the company's ability to execute on its Knowledge Graph strategy. 

The Bigger Battle with Amazon
In the big picture, the real competitive battle that Google faces as a company - is with Amazon. People were recently asked their top three places for researching gift purchases in the holiday season. “Online search” registered 45%, down from 49% a year ago. Meantime, the channel growing the most in popularity was the one that includes Amazon, jumping to 37% from 31%. 

The Google-Amazon battle is actually a battle of business models, with Google running an advertising strategy and Amazon a commerce strategy. Sure, there are exceptions, and the lines can get very blurry with things like "buy now" button ads, but by and large, that is how the competition is falling out. When you think about it, the searches that Amazon is increasingly winning from Google are searches that are most closely tied to actual sales. They are, in other words, some of the most lucrative advertising that Google has. 

Going back to the interest graph, perhaps more than any other company in the world, Amazon has a very detailed and extremely valuable mapping of the products and services you care about. It has, in short, a very lucrative interest graph, deeply embedded into its commerce business model. 

As noted above, monetization isn't the only reason that Google is building its interest graph. That said, it will be monetizing its interest graph, and it will be doing that through an advertising strategy - not primarily a commerce strategy like Amazon's. 

The Pinterest Opportunity
Pinterest was founded in 2010, one of many startups launched around that timeframe based on the premise of the interest graph. The rest have long-since failed, but Pinterest is now valued at $11 billion and its revenue generating potential is just starting to build steam. 

Pinterest's monetization efforts around things like "buy now" buttons are generating lots of intrigue, but I believe the company represents something more than that. They are a kind of fusion between online advertising and a retail environment. Pinterest's CEO Ben Silbermann likes to differentiate Pinterest from Google by noting that the service is about "discovery," not "search." People like to browse collections in Pinterest, to become inspired, to have their interests piqued, to discover stuff through seeming serendipity that they weren't specifically seeking in the first place. In other words, there's a kind of grazing, browsing behavior on Pinterest that does sort of feel like a retail store. 

In other words, Pinterest, with its strength in discovery, falls someplace in between the Amazon and Google commerce and advertising strategies. Just as importantly, behind the scenes, Pinterest is building an interest graph, tied to commercially valuable topics. And unlike Amazon, they're not integrating this interest graph with the core competencies of warehousing, returns, fulfillment and other aspects of a commerce company. In short, they're building the kind of interest graph that's of interest to an advertising giant; an interest graph chock-full with all kinds of insights into what end users care most about. 

Like Google. 

The Differences
Just to be clear: I'm not saying that Google+ will or should suddenly start looking and behaving like Pinterest. Despite the new Collections feature, Google+ is a very different beast. I would be very surprised if we woke up one day to find "buy it now" buttons showing up on Google+. And I don't even think that we'll be seeing many collections of "my favorite lipsticks" or "my favorite dresses" - the kinds of collections that are very common and natural on Pinterest. 

That just isn't the culture here on Google+. No, I don't see Google attempting to replicate the kind of "retail" environment strategy that Pinterest seems to be headed towards. The management here is smart enough to recognize the culture differences between G+ and Pinterest. Although now that Google+ is freed from its broader corporate mandates, which I think helped it take a pass on revenue-generating expectations, I will go on record here saying that I would not be at all surprised to find Google reversing its policy of 'no ads' here on Google+ - possibly within the next year or two.

What I do see quite clearly is Google moving down a path where Google+ becomes a more powerful addition to its interest graph building capacity. Search is already a very powerful tool for tracking end user interests over time. What it's missing is the ability to note interest in a more passive browsing mode. This is the discovery mode that Pinterest makes so much of, and it maps nicely to the streams, photos and sharing that now describes the team that will be remaking Google+. 

Bradley Horowitz post on Google+ changes:

Pinterest CEO and co-founder Ben Silbermann, talking about Pinterest's strategy and the central importance of the interest graph:

The Interest Graph Maps Our Connections to Ideas and Things

Google’s  Biggest Competitor…is Amazon

What is Google+ (Really)?

#sharedinterestgraph   #pinterest   #amazon   #googleplus  
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Gideon Rosenblatt's profile photo
Thanks for passing this along, +Wade Harman. 
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The Weal Academy
Starting today you can now reserve your spots for one of the most extensive courses I've ever been a part of.  Myself, +Kristoffer Howes, and +Dustin W. Stout have been working tirelessly to bring you the best content and help that your business needs to sustain itself in the online environment.

Take a look at some of the modules we have to offer because the classes start soon!  Reserve your seat today!

#marketingtips   #socialmediatips  
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So excited about this! :D
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How G+ Changed My Life
I'm a long way from the coal mines in this business.  There's a lot of things I do differently because I simply haven't had the marketing training that other great people have had.  

But I didn't let that stop me.  

When it came to social media, Google+ was my savior and here's why.

_Guest post I did for +Mark Schaefer _

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Resharing this for the evening crowd. What's your thoughts?
What If Google+ Died?
Yesterday caused quite a ruckus among the community.  People like me who love the platform were swearing that Google's move to separate itself from Photos and now YouTube is just a way to make it better for the brand as a whole.

Others who don't believe in the network laughed ironically and said Google+ was on its way down.

But seriously, what would happen to your marketing if Google+ did die today?  What if they closed the doors right now and told us that we wouldn't be able to have conversations and engagement that we all know and love?

What would it change?

Read it below.  Tell me your thoughts in the comments.

If you would like to be in my notification circle, let me know in the comment section.  I will send you an email and a ping here on G+ when I publish a post (usually once per week).

#googleplus   #googleplusisdead   #googleplusmarketing   #socialmediamarketing   #marketingtips  
Worried about the Google Plus network and the life of your social media marketing? Here's what you should focus on.
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+Bahador A.H,B
As we discussed
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Have you seen the new +Weal Media​ Academy?
Bring Your Problems, Weal Solve Them.
August 19th, 20th, 21st, 2015

We have identified areas where businesses are being challenged online, and to help you overcome these obstacles we offer these simple solutions.

Content Marketing August 19th, 2015
> Easy SEO for Blog Posts, Articles and Social Media

> 30 minute Group Q&A

> 3 Step Strategy For Generating Evergreen Content

> 30 minute Group Q&A

> Use a Content Calendar to Tell Your Story

> 30 minute Group Q&A

Social Media Marketing August 20th, 2015

> How To Make The Best Use of Your Social Media Resources

> 30 minute Group Q&A

> 3 Social Media Tools To Save Time & Increase Your Exposure

> 30 minute Group Q&A

> The Psychology of Visual Content in Social Media

>  30 minute Group Q&A

Web Design/Setup August 21st, 2015

> Setting up and Optimizing WordPress

> 30 minute Group Q&A

> Crucial Pages You Must Have on Your Website

> 30 minute Group Q&A

> Essential WordPress Plugins & How to Configure Them

> 30 minute Group Q&A

Each VIP participant receives a 30 minute strategy session with +Wade Harman+Dustin W. Stout, and +Kristoffer Howes.

Sign up here:

#socialmediamarketing   #contentmarketing   #websitedevelopment   #classes   #learning   #academic   #dustinwstout   #wadeharman   #kristofferhowes
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Thanks so much guys! I recommend getting your seats quickly
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The Most Important Thing In Social
This week I'll have +John Paul Aguiar in the studio with me to talk about one of the most important things you can do with your social media strategy.  This helps you stay visible and top of mind with the follower and validates your brand to them personally.

John was one of the +Forbes Top 50 social media influencers of 2013 and he knows a lot about blogging and social media and we want to talk to him about these in the show!

Read more about John here:

Watch Past Shows!

Pre-Order Your Copy!
The Relationship Manifesto is available for your pre -order today!  Grab your copy of how you can learn to be a hero to one individual at a time and capture the magic of social through one simple tip here:

Sign up For Free Pinterest Webinar!
July 31st is the day I'll be doing a free Pinterest webinar that shows you how to capitalize on promoted pins without breaking the bank and spending all your savings but still getting the results you want.  Click here to sign up:

Ask Me How To Get In The Evil Notification Circle!
You won't want to miss this one!

Get on the mailing list

If you have any way engaged with this event I will be putting you in an invitation circle.  If you would like to opt out, please let me know!
This Hangout On Air is hosted by Wade Harman. The live video broadcast will begin soon.
The Most Important Thing In Social
Tomorrow, July 30, 11:00 AM
Hangouts On Air - Broadcast for free

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Jag kommer titta och tackar för inbjudan:)
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Wade Harman

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What If Google+ Died?
Yesterday caused quite a ruckus among the community.  People like me who love the platform were swearing that Google's move to separate itself from Photos and now YouTube is just a way to make it better for the brand as a whole.

Others who don't believe in the network laughed ironically and said Google+ was on its way down.

But seriously, what would happen to your marketing if Google+ did die today?  What if they closed the doors right now and told us that we wouldn't be able to have conversations and engagement that we all know and love?

What would it change?

Read it below.  Tell me your thoughts in the comments.

If you would like to be in my notification circle, let me know in the comment section.  I will send you an email and a ping here on G+ when I publish a post (usually once per week).

#googleplus   #googleplusisdead   #googleplusmarketing   #socialmediamarketing   #marketingtips  
Worried about the Google Plus network and the life of your social media marketing? Here's what you should focus on.
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Well laid out! 

And that's also exactly why you shouldn't build your business on a platform someone else owns. 
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People from both sides are scrambling because of this +Google+​ announcement today.

Are they devaluing Google+? What would your marketing be without it?

Any thoughts on the life expectancy of Google+? I know we love the platform, and I for one, don't feel it's either dead nor dying, but I can't be totally deaf about what prominent blogs and some of my more influential friends are saying.

What are your thoughts?
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I'd like to see your write up too +Jaz Greer 
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I don't think I've ever been so excited to watch a fight before in my life.
"I want to beat her in the most embarrassing way possible" - Ronda Rousey
UFC 190 Extended Preview ➡️
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Dustin W. Stout's profile photoHilary Payne's profile photoDarren Pike's profile photoJillian Pope's profile photo
+Wade Harman​, sounds like Rousey has good reason to get Roused up!...& +Dustin W. Stout​, sounds like you really feel for Ronda, (why you got the "knots"), as if you wanted to beat her opponent For her! Yep, her spirit is boosted!
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Chief Communications Officer for Weal Media| Social Media Marketing|Blogger Tips|Relationship Marketing
Social media marketing strategist and psychological social media updating researcher. I work full time at blogging so writing is a good skill of mine. I am a professional speaker and author of 4 ebooks that explain the nuances of the social media platform and how to drive traffic. I write about content marketing, social media marketing, and social media psychology, all interesting topics to me and how we can use these in our online businesses to build a marketing strategy. I have a knack for building relationships with people quickly and a love for writing and blogging and helping people.
  • Weal Media Corporation
    Chief Communications Officer, 2014 - present
    The Chief Communications Officer for Weal Media include such responsibilities as management of the Weal Media site through scheduling articles and press releases, organizing duties through assigned abilities of each individual employee of the company. I manage a group of writers that are account managers for our social media clients on all spectrums. Manager of all social media clients and accounts. Scheduling and organizing social media posts for all clients for maximum exposure through time and concept of posting. Provide dependable search engine marketing, online reputation and brand management advice; to technology companies, national corporations, consumer brands, high-profile individuals, regional businesses, government agencies and officials. Manage content marketing for clients and our own blogs at Weal Media taking into consideration of trends online and what people are wanting and needing help with. It is my goal to answer their questions through blog articles that may need written and I take into consideration the content marketing that both client and our own site needs. Oversee all social marketing duties for all of the clients at Weal Media not limited to strategizing a new social marketing campaign. I work closely with brands and business to show them the best way to produce visibility, exposure, and engagement on social media taking into consideration what is best for their product or brand. The Chief Communications Officer is the voice of Weal Media and is assigned to everything media related. Press releases, blog writing, social media marketing plans, scheduling, strategy sessions and other duties that bring Weal Media and our clients to top of mind for any business that needs better visibility on social media or content marketing.
    Blogger, 2013 - present
    Founder and lead social media marketing writer to I built this site to portray the ideas that I have about similar social media marketing on Google Plus etiquette, relationship strategies, visualization marketing, and other social marketing aspects of Google Plus. I am pinpointing building relationships over building links and how this can be used effectively in your online business.
    Blogger, 2012 - 2013
    Founder and lead contributor to Researcher of social media marketing & psychology and how to influence people to drive traffic to their site through various tips that will explain how to get more interaction on your social media posts which in turn lead to more traffic. This site is dedicated to helping people learn more about social media marketing psychology and how it relates to the social media standpoint of how to attract attention online.
  • Jewell Coal and Coke Company, Inc
    Scoop Operator, 2003 - 2012
    Underground coal mining work. I operated a scoop that had no brakes, no lights, and the hydraulics never worked on the boom half the time. I worked in a 40" space for 10 hours a day doing my part to mine coal. This is probably the worst coal mines that someone can go into. Very dangerous. They never heeded to the mining inspectors, naked wires lying around, didn't rock dust half the time, all they wanted us to do was work hard and get the coal out! I was in charge of air stream underground, maintenance of underground vehicles, and maintenance of miner, stopping builder, and just about everything else you can think of.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Tennessee - Mississippi - Cincinnati
G+ Nerd & Content Fire Marshall
Hey my name is Wade and I'm a full time social media marketing blogger!  I have a Psychology degree and I use it to help people create action from their updates on social media.  I love helping at my website. You can find me at  I will share more of the relationship marketing and Google Plus side of things.

I'm all about building relationships online.  People these days have a twisted sense of how marketing is done and I'm here to set them straight!  Become a Hero to one individual at a time and stop marketing to the masses!  One on one, investment in time and personalize everything you do, and that is going to help you!  I can show you more Relationship Marketing tips through my coaching too. 

My social media marketing blogs are dedicated to helping people succeed with social media through techniques such as creating a social presence, building relationships, and driving traffic!  

I use Psychology to prompt action from the reader and I can help you to do the same.  You see emotion plays a big part in what we see on social media.  Learning how to pull an emotion that creates action out of the reader can be a pretty powerful thing to do! Most of my posts relate to the tips on how to build interaction with your updates on social media and the power of relationships and what you can do to build them on Google Plus.  I also have a weekly Hangout on Air called Relationship Marketing where I have different guests appear each week to show you how to build your marketing from this aspect. Let me show you how this is done to create profits, build readership, and a bigger following online!  I have a coaching program below dedicated around the people following you because people make up your business either online or offline and they are a very important part of your success.

What Types of Circles You Should Put Me In Here:
  • Social Media Marketing
  • Content Marketing
  • Google Plus Tips
  • Blogging
  • Online Success
What I Normally Share on G+:
  • Tips on Content Marketing
  • Tips on Google Plus
  • Social Media Marketing Strategies
  • Blogging Tips
  • Relationship Tips
  • Etiquette measures
  • Funny gifs and images (sometimes)
The Best Tips I Can Give You on Google Plus:
Tips on Relationship Marketing:
Communities I Recommend:
When you join a community it's important not to go in thinking that you're going to spread your site links everywhere.  Google Plus is starting to be a place where people do not tolerate spam.  Go in with the mindset of building relationships and making friends and see where you can help people always.

HOA's I'm Running:

Tips For Google Plus:
You can definitely find some great help for posting to G+ from some of the above members and also in my blog posts, however, just be yourself.  This is not your every day social network, again, don't come in with the idea that you're going to drop your link and leave.  Make friends, be helpful, and remember your manners!
Bragging rights
I used to be a coal miner, and I have a hick accent :)
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  • Bluefield College
    Psychology& Writing, 1998 - 2000
  • Southwest Virginia Community College
    English & Psychology, 1996 - 1998
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