In smaller companies, “we’ve always done it this way” manifests itself in an unwillingness to build process and structure as the company grows. A freewheeling approach to doing business works inside startups but is toxic inside a larger firm.
"What worked in the past won’t work in the future.”
Human beings have an innate tendency towards what psychologists call “confirmation bias.” This consists of sorting incoming information as being true/untrue and relevant/irrelevant based on how well that data fits with previously-held opinions.
Similarly, entrepreneurs often believe so strongly in their company and product that they miss trends that are changing their industry and making their “vision” no longer valid.
"Let’s not throw good money after bad.”
While there’s value in thinking positively, expecting something miraculous to happen sets you up to fail. Success in business is about assessing reality and taking appropriate action. It’s not about waiting for the magic fairy of profitability to fly in the window.
This type of wishful thinking results, for instance, in sales forecasts that crutch on winning huge amounts of business in the last two weeks of the fourth quarter. Which ain’t gonna happen.
Similarly, it turns up in implementations plans that walk backwards from an unrealistic release date.
You’ve seen the same thing in small organizations, when managers grossly underestimate the amount of time and work it takes to create a truly great product.
"Don’t hope and pray. Plan then act.”
- Independent ConsultantConsultant, 2010 - present
- Itnovations Ltd.Consultant, 2011 - 2013
- DeepRoot Linux Ltd.Business Development Manager, 2008 - 2009
- FreelancerSoftware & Web Developer, 2006 - 2007
- ICICI PrudentialInsurance Consultant, 2005 - 2006Part-time
- Inventive Software Solutions (P) Ltd.Strategic Partner, 2003 - 2006
I provide Marketing & IT project planning services with effective strategies to attract, retain and manage profitable business and customers. I have more than 9 years of experience in planning and marketing.
I believe no one is good at everything. As much as you may be in command of your principal offering, chances are you find yourself in chaos to managing the growth or stuck in regular routine where the growth course seems expensive affairs or in stagnating situation because of market dynamics change.
I focused on emerging markets, especially on Black Sea and CIS countries. I realized there is a gap between what was required by companies running their business and what was available to them. This is where, I help clients to plan, manage, innovate and market their business effectively and profitably.
I am not certified consultant, marketing guru, project planner or anything else that would tell you I am qualified to help you one-on-one. I am one of you - a professional who wants to thrive by helping clients. The exact same core vision, which every business has. I combined my marketing, software development and planning background with real-world demand and provide solutions to clients who is growth driven.
If you’re interested in growing your business particular with a focus on new project planning and marketing, write me – I look forward to being of service to you. If I can’t be of service, I may know others who can meet your needs.
I love making new professional acquaintances, sometime friends. Reach out if you want to talk technology, marketing, business or cricket.
Specialties: Business Planning, Marketing Management, Business Development, Strategies Formulation, Team Leadership, Internet Strategies, Entrepreneurship, Forecasting, B2B, Innovation, Market Research, CIS and Black Sea Countries, Team building and collaboration, Start-up, Social Media, Web Development, Client Relationship, Change Management
- Edith Cowan UniversityMBA (International) Marketing, 2007 - 2008
- Dr. B.R. Ambedkar University, AgraMA Economics, 2006Left in second year
- DOEACCInformation Technology Management, 2002 - 2003
- Dr. B.R. Ambedkar University, AgraBachelor of Science, 2000 - 2003
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