Santa Barbara’s official travel and tourism resource. Conveniently located between Los Angeles and San Francisco along California’s Central Coast, Santa Barbara is justly awarded the title of The American Riviera®.
The official information source for Santa Barbara. Sun-drenched, relaxed & nestled seductively between Los Angeles and San Francisco. Sample the world-class hotels and resorts and delectable restaurants that tempt even the well-seasoned traveler.
There is magic that draws people to Santa Barbara and keeps them coming back for more. Some refer to it as alma, others call it soul.
A city of white-washed buildings with red tile roofs tucked between the mountains and the sea, laid back Santa Barbara resonates with an irresistibly sensuous allure. Santa Barbara’s architectural style and cohesive design aesthetic is iconic, and the city is equally well known for its pedestrian-friendly downtown, historic buildings and hotels, cultural events and festivals, thriving seafood industry, lush public parks, miles of beaches and welcoming locals.
Visitors can smell, touch and taste their way through the county’s vineyards, farms, orchards, farmers’ and fisherman’s markets, artisan bakeries, cheese shops, chocolate boutiques and restaurants. “American Riviera” cuisine showcases fresh, regional ingredients, including locally caught seafood and organically grown produce. Cooking classes and guided wine tours are plentiful.
Santa Barbara is a mecca for every kind of outdoor pursuit. It is a place where the land yields organic fruits and vegetables, and where these exquisite ingredients fuel an idiosyncratic cuisine accompanied by superb local wines. It is a place where the wild nature of Channel Islands National Park is visible from the manicured gardens of grand Montecito estates. It is contrast and complement, human art and natural art, the simple and the sophisticated, the old world and the new. It is The American Riviera®.