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Visionary Voyages Website Design
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Quality and Affordability
Quality and Affordability

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On your business website take the time to establish who is your target market. By color choice consideration you can match your website colors to gain a better response. Be aware that colors can have different meanings depending on the culture, the…
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Social Media = More Links = More Traffic

For those small businesses looking to drive more traffic to their website without spending a small fortune consider using social media. It's an effective and affordable way to promote your small business online.  Using Facebook and Twitter to make contact with the public, you are also receiving feedback about your products and/or your services. Reach out and expand your online visibility to a wider marketplace. Take the time and make every effort to be consistent in your participation and posting. It will pay off in increasing your click-through traffic to your website!

The best strategy is about being dynamically engaged and interactive within your marketplace. Social media is the best avenue to make that happen.

In the days of old the secrets to success for high-ranking on the search engine were based on many SEO companies building links manually. Links are in essence equal to "votes". The more "votes" you had the more popular your website was. Google caught onto the "fake link building" and started penalizing those websites. Google finally came to the conclusion that even though links as a ranking factor is a very good idea it is just too easy to manipulate. Now Google has been forced to turn to the social media channels which cannot be so easily manipulated by SEO companies and it is basically the same thing.

Get started today with building your "votes" contact us about setting up your Facebook and Twitter business pages.
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Is Your Small Business Website Lacking?

Expectations of your customers to interact with you as well as finding out more about your company is often lacking in the small business website. The infographic below, created by Column Five Media, highlights some of small businesses' most common (and fixable) website design mistakes.
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Protect Your Website!

You type in your website address and it won't come up!

I have just recently had this experience. My first thought is that the hosting servers were down so I got in touch with tech support. No that wasn't the problem the servers were up and running. The news they shared was during the nightly virus/malware scan within one of my data folders there was a malicious malware. My site had been put on suspension so that it would not spread. New experience for me and one that prompted me into proactively seeking a solution. How did it happen? I'm just not sure so deletion of the folder via FTP was first and foremost so I could get my website "live" again. Passwords changed on accounts and FTP. Desktop computer fully scanned by Avast and Malwarebytes in case it came from my end.

All that being said I've found some good tips to share with you so you can hopefully avoid the experience I've had.

The majority of website security breaches are not to steal your data or deface your website, but instead attempts to use your server as an email relay for spam, or to set up a temporary web server, normally to serve files of an illegal nature. Almost all of this hacking is done by automated scripts. I have to ask myself "Don't these people have anything better to do?"

1.Keep your software up to date
On the Hosting side of things your hosting company should keep up with software and security updates. If you are using CMS, for example WordPress when you login to your Dashboard you will see if there are updates for your plugins. A lot of the updates are regarding security patches. Don't procrastinate on these as they are website security holes that hackers will be quick to take advantage of.

Cross site scripting is when an attacker tries to pass in JavaScript or other scripting code into a web form to attempt to run malicious code for visitors of your site. When creating a form always ensure you check the data being submitted and encode or strip out any HTML.

3.Error messages
For example if you have a login form on your website use generic error messages such as "Incorrect User Name or Password" by following those protocols the user signing in won't know if they have gotten half of it right thus allowing them to focus on the other field.

4.Server side validation/form validation
Validation should always be done both on the browser and server-side. The browser can catch simple failures like mandatory fields that are empty and when you enter text into a numbers only field. These can however be bypassed, and you should make sure you check for these validation and deeper validation server-side as failing to do so could lead to malicious code or scripting code being inserted into the database or could cause undesirable results in your website.

I've always been a firm believer in strong passwords. I'm glad to see that more security measures are in place throughout the internet these days. A lot of people don't like it yet enforcing password requirements such as a minimum of around eight characters, including an uppercase letter and number will help to protect their information in the long run.

These are just a few of the many things that can be done so you don't lose revenue from your website being down and to give you some piece of mind. I went ahead a spent a few dollars on a product called SiteLock for additional protection for my website and visitors.
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In the world of Search Engine Optimization (SEO) there is a lot of complex information available to those that specialize in the SEO industry.

I am not an SEO guru "yet" it's a work in progress. Below are ten fairly simple SEO tips for small businesses that can help your website:

1.Your content
To start have well written content that is updated regularly.

2.Coverage - like a showcase
It's important to have a "News" section within your website to provide your clients and visitors with new and/or updated content.

3.Keywords  (word or short phrase that describes a website topic or page)
Use of Google Analytics  and Keyword Planner can get you on the right track of your goal of optimizing your website. For example by showing the historical statistics of keyword phrases.

It is important to identify the key words and phrases that your customers are most likely to use to search for your site. Incorporate them into the copy and code of your website. Try to select low competition words for your key phrases.

5.Keyword Ratio
Keep the entire words ratio in your pages between 2% to 4%. "Why" you ask? So Search Engines don't consider you a spammer!
Don't pick single word Choose Word Phrases it will give you more search engine impressions in different word formations.
Use synonyms of the words you have chosen
Optimize your title, h1, image alt tags with the key phrase
Tools that can be used to check your keyword ratio and just about everything else for free SEO Site Checkup 

6.Text Styling
Add more visible focus on your keywords by using bold or italics for their text styling

When you use images optimize them for search engines by using your keywords in your image title and your "alt" tag

Tag your videos with proper keywords to help raise your rankings in Search Engines

Hyperlink phrases that contain your keywords. Google recommends:
Use links to highlight relevant words or phrases.
Use links to move readers between your own Web pages. For example: Let's Get Started Don't over link. A sea of blue links means nothing will stand out.

Check your website regularly using Google Analytics and other search engines
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To Blog Or Not To Blog -

As most everyone knows these days in the business world blogging has become one of the tools of the trade. It keeps your established clients informed and brings new prospective clients to your website.  A short and simple explanation is in a section of an article I was reading.

The true power of the blog comes from its interactivity with visitors and other blogs. As an author, you can allow your web visitors to comment on your entries, the comments then being published along side or in a separate window of the entry. On your blog, you can keep track of when other blogs reference one of your entries. You can have their references to your site be automatically published on your site. Your website is no longer an island visited by anonymous people only known to you by the page view statistics your web host gives you about your site. Your visitors, at least those who either comment on your blog, or make a comment about your blog on their blog have a name, an email address, a website – an identity. As you find other blogs that you like to read, you link to them on your blog site. And as others find your blog interesting, they link to you as well. All of this helps build a community of those who share a common interest in each other’s content.

One note: It is important if you are utilizing a blog, especially for  Search Engine Optimization (SEO) aspects to keep your content fresh!
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