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Vision Critical
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Vision Critical

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Some of the smartest marketing leaders we know share their insight on a topic that's top of mind for CMOs this year: customer experience. https://www.visioncritical.com/marketing-leaders-improve-customer-experience/
If you’re a marketing leader with CX responsibility, it’s likely you need to focus your efforts to meet business expectations—and you need to do so fast.
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More than ever, you need to get closer to your customers to make smarter business decisions. Read these case studies to find out how some of the world's biggest brands do it. https://www.visioncritical.com/resources/10-smartest-brands?utm_campaign=10+best+brands&utm_medium=Social&utm_source=LinkedIn
10 real-life examples of big brands that use customer intelligence to make better business decisions. http://bit.ly/10-smartest-brands
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Considering investing in online communities this year? Here's what you need to know. https://www.visioncritical.com/why-online-communities-are-growing/
Online communities have become a necessity in today’s business world. Here's how you can choose the right online community to support your objectives.
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Great tips on how to use customer insight to unlock hidden truths about your consumers. http://www.cmo.com.au/blog/food-thought/2016/11/29/top-tips-to-uncovering-consumer-insights-for-business-innovation/
An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
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We hand-picked four thoughtful predictions we believe are most likely to happen this year. What do you think?
These four provocative predictions will help you take advantage of the biggest opportunities in your role in market research.
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New Pandora "Share of Listening" study reveals how much time Australians spend listening to audio. Really good info for advertisers here. http://www.bandt.com.au/media/australians-spend-3-4-hours-day-listening-audio-share-listening-study
Aussies listen to 3.4 hours of audio a day - the same amount we listen to our editor whinge about his lost trousers.
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Increasing your efforts and investments in customer experience this year? Don't forget to involve your employees. https://www.visioncritical.com/employee-engagement-drives-customer-experience/
Companies that want to improve their CX strategy should focus on better engagement with their employees. Here are three simple ways to make it happen.
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Make 2017 the year you turn market research from a cost center to a revenue generator. Here are some examples to follow. https://www.visioncritical.com/generate-market-research-revenue/
Two innovative brands share the strategies they took to transform market research teams from a cost center into a revenue-generating business function.
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Ray Poynter is a global authority in market research. Check out this toolkit for all of his best e-books, resources and tips. https://www.visioncritical.com/resources/must-have-toolkit-for-market-researchers/?utm_campaign=MR+Toolkit&utm_medium=Social&utm_source=LinkedIn
Resources, tools and tips to grow and navigate change in 2017
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New innovations continue to disrupt how companies engage with customers and how researchers deliver insight to stakeholders. Here are four predictions on trends that will make a big splash in 2017. https://www.visioncritical.com/smart-market-research-predictions/
These four provocative predictions will help you take advantage of the biggest opportunities in your role in market research.
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A must-read for product marketers. https://www.visioncritical.com/go-to-market-strategy/
As you work on your go-to-market strategy, consider these three ways of tapping into the insight of your most engaged customers.
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A Leader in Customer Intelligence
Introduction

At Vision Critical we provide a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need.

Founded in 2000 by President and Chief Product Officer Andrew Reid, and with strong leadership from former CEO and Executive Chairman Dr. Angus Reid, one of Canada’s most recognized entrepreneurs and a leader in public opinion and market research, Vision Critical has revolutionized the market research industry during an era in which companies are increasingly looking to their customers for feedback and insight to drive business outcomes.

At Vision Critical, we engage with consumers 2.5 million times per month across 26 languages. Most of these interactions occur inside our customers’ Insight Communities — communities of customers we build and support. Sparq™, the cloud-based customer intelligence platform that powers Vision Critical Insight Communities, delivers an easy-to-use user interface with feature rich modules for survey authoring, community management, discussion forums and reporting.

With decades of customer insight experience and unparalleled software technology, Vision Critical replaces static data and cumbersome reports with the real-time actionable customer intelligence companies need to build better products, deliver better services and achieve better business outcomes. Hundreds of high performance organizations including Banana Republic and Discovery Communications turn to Vision Critical to make informed and significant business decisions.

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1 877 669 8895
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