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Vishnu Kumar
Attended Anna University
Lives in Egmore , Chennai, Tamil Nadu, India
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Vishnu Kumar

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New Year Business Marketing Plan & Annual Strategy Goal Update

Developing a marketing strategy as part of your overall business plan helps you focus on how you will sell your products or services. However, your goals, and how you intend to reach them, may change as your business grows. For that reason, your marketing plan should be reviewed annually to update your implementation strategy. The beginning of a new calendar year or your company's fiscal year is a good time for this undertaking.

The purpose of your marketing plan is to outline how you will reach your target audience and sales goals. To do this, you must develop a strategy to advertise your products or services. Placing details in your marketing plan helps you analyze its success at a later date and update it as needed. For example, if your target customer is a teenager, and you initially planned to advertise for that demographic on social networking sites, examine whether you met your marketing goal and if it was productive.

To develop your new-year marketing plan and annual strategy, review your progress from your last plan. Determine your new business goals, including total sales revenue and net profits, prior to creating a strategy for advertising. Once you've established where you want your company to be in the coming year, figure out how you'll get there through your marketing plan. Focus on seasonal sales and how to improve during lulls and busy times. Repeat the strategies that were most effective, and include the cost estimates for each one. Project product pricing and competition, and determine if you will need to raise prices, which may impact your sales and marketing goals.

Once you understand what you need to accomplish to grow your business, implement your strategy by matching the strengths and talents of your employees to different segments of your plan. For example, if a goal is to increase your online presence, the staff member who has the most experience and success with web content, advertising and social media can take the lead. Explaining your annual marketing plan to your employees helps them understand why they are assigned to certain tasks and how their efforts benefit them and the company through increased sales.

Once your annual marketing plan is updated, it must be reviewed periodically throughout the year. Look at your goals and the strategy you developed to achieve them, and determine if you are on track for reaching them. Ensure that you are accomplishing the strategic plan, and you do not need to make any changes to it due to unforeseen circumstances, such as an increase in cost of goods sold or a new competitor. This process is ongoing, so your new-year marketing plan and strategic goals must be revisited regularly, such as every quarter, to help you analyze its success before the year is over.
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How to Develop & Implement Strategic & Tactical Marketing Plans to Gain New Business

Developing and implementing a strategic and tactical marketing plan is supposed to gain new business and firm up old business. Find out how to develop and implement a strategic and tactical marketing plan to gain new business with help from a public relations and marketing professional

Now this could be like for more consumers or you just want to get more awareness or there's some quirky that you're doing or something with your business that you maybe just, I don't know. I've got a few different ideas for you. And I want to show you these so you understand different ways that do this and you can generate interest for your company. OK.Develop and implement strategical and tactical, it's the biggest cycle in the whole world. OK.

You need to attend conferences and see what competitors are doing. You need to know your market. You need to research on your industry and what's working and what's not working. Run a quirky campaign for example. Look at this, Tripping. This is hysterical. They wrote something really really funny down there. For April Fools Day thing, the basic thing is they're going to stop pedestrians all over Golden Gate Bridge. What happened, it was just fun. I was fun, we're going to make some changes for public safety and we're going to basically stop, it was just, and the government got really annoyed and said I'm sorry but this is not a joke. We are really annoyed about this because some people think that the Golden Gate Bridge is actually being banned for pedestrians. So Tripping then had to go back, the company to say, it was a joke. Get over it. It's like a you say, so what they've come up with a similarly worthy comment. Nicolas Cage doesn't also have poisonous gas in his missiles stored on Alcatraz. That's something to do with the rock. It's just ridiculous but it actually got them really nice publicity and it got them really nice attention.

For example, you're a local baker. Give away some samples to your local business neighbors. They'll appreciate it. This is very very simple for like local businesses and for local residents. If you've got an online business, you make a mess. Like Airbnb when their house was a complete disaster and trashed. Put in new tactics to combat this and make it transparent. Read the competition on Facebook or Twitter. Create new slogans and designs. So we're going to get back to like the Airbnb situation. And we read that really really quickly. You've got something like on the Facebook one. First the Airbnb, a house was trashed, I think it was about a year and a half ago. The house, I mean the woman, this was just absolutely atrocious. Airbnb immediately on the case. We now have insurance and it's going to be mandatory, we're not going to be doing security and screen checks.

Some people get their homes trashed, no. They made it transparent. People then really liked it. It reinforced the like of Airbnb, and it didn't really create a massive blip in the business. It was negative publicity turned into positive.

Your slogans, we do for Thanksgiving and for Mothers Day and different holiday seasons, we do promotions on our website with a logo,  changes with different kinds of things. You promote that on social media. That was the last part that I mentioned where we are promoting like Mothers Day and Fathers Day and the Fourth of July, etc. Keep these things consistent. It's very easy way to be able to do this one.
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Today is the roll out of Google's new mobile friendly design change. As Google states it, websites that are mobile friendly will likely rank higher in Google's mobile search results. Great, Excited for this new update. Mobile un-friendly sites ready to get lose big amount of your business
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Do you ever meet the people you befriend online (or prospects you found online) in person?

I have a few business friends that I met online that I've also met in person, but not very many. But I haven't actually met many online customers in person. (Partially because our customers are all over the US and the world). I thought this article was pretty thought provoking on this subject.

What about you?
Do you do a lot of online marketing? Here's how to make make those online leads into real sales.
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Being social with a great positive engagement isn’t a new way of marketing; it’s a way of doing business. Follow these simple tips and you will be leading the way.
In the changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media community engagement?
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A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead.
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Strategic Marketing Ideas:-
Strategic marketing allows you to overcome obstacles to your company's success. When you establish goals and identify factors that stand in your way, strategic marketing can let you develop methods to overcome those barriers and reach your targets. A strategic marketing idea can guide you in choosing a course of action that is effective in improving company performance and in moving the company toward the long-term objectives you have established.

Customers' Customers
Ask your customers about their customers. If you sell to other businesses, their customers may need the same products and services your customers are buying. When you have satisfied customers, they will readily give you contact information for their customers or refer their customers to your company.

Review Marketing Messages
Marketing messages evolve over time and may become muddied as they absorb different influences. Review your message and cut all vague language. Switch to simple adjectives and action words like buy, save or enjoy. Concentrate on an easily-understood concept or message that appeals to your target market.

Online Resource
Your customers have questions about your products and consumers want to know more about them. Place product descriptions, manuals, reviews, test results and any other information you have online. Track visitors to determine what content is the most popular and expand those sections.

Customer Profiles
Mine your data to create profiles of your customers and keep records of their interactions with your company. Respect privacy laws and regulations, but add customer convenience. When a customer makes a follow-up call to your company, the customer profile must be up to date, including a record of what he called about the first time so customer service can help more efficiently.

Integrate Marketing
Include every employee in your marketing strategy. Even employees who don't interact with the public have to know what image the company is projecting and the company's strategy for satisfying customer needs. All employees have social networks and will participate in helping create a clear public image for your company.

The three ways of growing your company are selling more to existing customers, adding customers who are like existing customers, and adding new, different customers. The last method is the most expensive. Before expanding into new markets, make sure you have exhausted expansion possibilities in your existing market by focusing your resources and intensifying promotional and sales efforts in your target markets.
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How to Conduct a Strategic Marketing Meeting

People tend to either love meetings and the inevitable exchange of ideas or they watch the clock, anxious for the activity to end. Whether or not you're a marketing professional, you can learn to conduct a strategic marketing meeting that will breed more of the former than the latter among your work team. The keys? Get organized, stay focused on your goals and develop a crisp, anticipatory marketing plan

Step 1
Invite only the necessary people to your marketing meeting. Each attendee should have a specific role and purpose related to the marketing effort and/or contribute something directly to its execution. Tempting as it may be to be inclusive, it will be far more productive if everyone present at the meeting plays a role in your strategic marketing effort. The time may come later to announce your plans to the company at large. For now, tangential employees don't belong in strategic planning.

Step 2
Prepare an agenda in advance of the meeting. Even if the agenda contains only one half-page of bullet points, you will communicate to colleagues that you are organized. Leave space for "action steps" and "deadlines," which are vital to any marketing plan.

Step 3
Ask a trustworthy colleague to take notes or minutes of the meeting, and be sure to start on time.

Step 4
Begin the meeting by explaining your objectives and how long you expect the meeting to last. This one gesture will go a long way toward communicating that you are disciplined and respect other people's time.

Step 5
Review your marketing effort and the tactics that will initiate it. Now is the time to be sure that your colleagues understand the difference between strategy and tactics. For example, if your strategy is to promote the grand opening of a hospital, the tactics you employ might include staging a ribbon-cutting ceremony and inviting local politicians and the media, hosting an open house for area residents and staging an outdoor "dinner under the big tent," where residents can meet surgeons, physicians and nurses in an informal setting.

Step 6
Identify the actions that must be taken to achieve your marketing tactics, the person responsible for implementing each tactic and the deadlines.

Step 7
Insist on reviewing the tactics and developing a contingency plan for every conceivable event that could interfere with implementing your marketing tactics. For example, devise a back-up plan if the local politicians suddenly cancel their appearance at the ribbon-cutting; likewise, decide if the show will go on if it's raining on the night of the dinner and, if so, how you will proceed.

Step 8
Ascertain that everybody understands their responsibilities and deadlines in successfully implementing the marketing plan.

Step 9
Open the floor to questions and answer them. Try to keep complaints to a minimum and optimism in high supply.

Step 10
Conclude the meeting by reviewing the appropriate action steps before setting a date for your next meeting.

Step 11
Establish a consistent, workable method encouraging employees to communicate in the interim. Consider creating a shared database so that everyone has access to the most current status of the marketing campaign.
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Platform is now out of beta, named a Twitter Official Partner.
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Is Google+ Dying a Slow Death?

Many, including +Travis Wright at Marketing Land, believes Google+ as a social media platform is now dead. 

Some believe this because Google has split the photos and streams post in two .... but, so what? 
And Google is trying to buyout Twitter, so that would only boost the viability of Google+ (how, that remains to be seen.

What does anyone in this community think about the possibility of Google abandoning Google + ?

Here's Travis' post on the matter:

#Googleplus   #socialmediamarketing   #Google    #GooglePlusdying  
As the Google+ we knew splits up, what's the lesson learned? Don't put all your digital marketing eggs in one basket, advises columnist Travis Wright.
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"Mobilegeddon" Is Coming on April 21 - Are You Ready?

Few things get a webmaster’s attention quite like waking up to a Twitter feed filled with news about a major algorithm update. In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse. Most algorithm updates come with vague or no warning, but Google recently announced, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

Game on Google – Time to Prepare for Mobilegeddon:-

Google may have announced the update early, but it hasn’t exactly been forthcoming with details. Webmaster trends analyst Gary Illyes did share a few details in a recent Q&A.

Most notably:

* Responsive design does not have a ranking benefit
* Googlebot must be allowed to crawl CSS & JavaScript to pass the "mobile-friendly" test
* Mobile friendliness is determined at the page level – not sitewide
* Tablets will not be affected by this update
* Google is currently working on a dedicated mobile index

Preparing for the Update:-

Google has been telling webmasters to prepare for mobile for years, now. Thanks to the announcement of the Mobile Search update, many webmasters now have a compelling reason to take action. If you find yourself scrambling to be mobile-friendly and can’t decide between a dedicated mobile or responsive design, it makes sense to weigh the pros and cons of each before making a decision:


Constructing a separate mobile site allows you to optimize it for mobile users. Mobile sites may have less content, a different navigation system, or other unique mobile-only options. All of the work in making the site mobile-friendly is done on the server and by the Web designer.

Despite having a separate mobile website, there remains a problem with presenting an optimal display on intermediate resolutions. The device screen widths on the market today have a lot of variations. Some of the standard resolutions are 320px wide, 480px wide, 600px wide, 768px wide, 800px wide, and 1024px wide. It’s generally not cost-effective to have a separate version for each resolution.

A responsive site takes a standard website and instructs the mobile device on how to display it properly. Responsive websites can handle any resolution with changes in CSS files, which affect how the elements on Web pages are presented. Computers, laptops, smartphones, and tablets will all display the website in the best way possible.


"Mobile-only" designs are relatively simple to build and generally economical in development cost. Responsive websites are more complicated to build; having a higher upfront cost. One important consideration is the "lifetime" cost.

Over time, it can be much more cost-effective to build a responsive website and optimize it for all standard resolutions. This also means that future updates related to content are to be done at one place instead of multiple versions of the website(s) that cater to each screen width.

Search Engine Optimization:-

Most mobile sites are built on a subdomain, If you choose to go that route, remember to utilize canonical tags pointing to the desktop URL for duplicate mobile pages. This resolves potential duplicate content issues. Don’t put canonical tags on unique mobile content. Both the mobile and the desktop pages can rank for competitive phrases. Responsive sites require no special SEO consideration beyond normal best practices.


From a practical perspective, link-building to one site is more productive and cost-effective than building links to two sites. Mobile link-building is different from traditional link-building and requires a different approach. A responsive design mitigates running a second campaign.

Overall Sales:-

Statistics gathered by a variety of companies show that mobile sites have much better conversion rates. This goes back to the fact these sites are designed only for mobile platforms. They tend to load faster and are easier to navigate. In short, they offer a better mobile user experience than responsive designs.

Preparing for Future Updates:-

Does your site meet the Mobile-Friendly test? Even if your site makes the grade today, there’s no guarantee that it will continue to stand up to future changes. Staying on top of mobile search trends needs to be a priority item. Mobile designs may not be fully compatible with future mobile browsers or devices. Responsive websites, on the other hand, will most likely be able to work with newer browsers and devices, so they’re more of a one-time investment.

So Which Is Better?

So which type of website is best for you? If you’re still uncertain, here are the highlights of both types of sites:

Pros of Mobile Sites:

* Can be customized for mobile users
* Should be the most mobile-friendly version of a site
* Easier and cheaper to design

Cons of Mobile Sites:

* Recurring maintenance
* Higher costs for updating the content of multiple websites
* May need to be reworked to meet future browsers

Pros of Responsive Web Design:

* Highly flexible – one responsive website works on all devices, so only one site has to be created and maintained
* This is Google’s recommended configuration
* Can be a better return on investment since most responsive sites won’t need much future maintenance to comply with new browsers

Cons of Responsive Web Design:

* More expensive upfront cost
* Doesn’t convert as well

The Bottom Line:-

It truly depends on what your site is focused on and what you need it to do. Make your website user-friendly, helpful, and relevant and you will have the opportunity to rank in Google organic search, regardless of the website type.
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★ Specializing in Digital Marketing & Global & Inbound Internet Marketing ( ONLINE MARKETING  ), Search Engine Marketing!! & Research & Development.We help our clients generate leads and BOOST SALES using the internet.★

★ 7+ Yrs of Exp in SEO & MARKETING. & Google based work on the various different technologies and always curious to learn something new & increase my knowledge.

★ & Businesses get more traffic, generate more leads, and make more sales by implementing various Social Media Marketing techniques and strategies. On top of that I help them set up follow-up systems to maximize their Social Media and Internet Marketing Efforts.

* * * TEAM HANDLING* * * 



* SEO | DIGITAL MARKETING | SMM | SEM | WEB ANALYTICS | Web Business Development
* Web Marketing Advertising | Pay Per Click Marketing | Affiliate Marketing | Competition Analysis
* Web Marketing Planning | Social Media Branding (SMB) | Link Building Campaigns
* SEO Expert & Specialist, Strategy planning, Training, Quality Checking, Backlinks & Traffic

* E-Commerce, Deal, Coupon Research & Analyze, Presentation
* Business Listing, Google Local Listing, Press Release , Article, Classified Ads, Blog posting
* Video/Audio , Social Signal Posting, Document, Social Profile, Event , Image Opt.,Category Reg.
* Social Networking, Google+, Twitter, Facebook Fan Page Optimization, Pinterest, YouTube
* Real Estate SEO, Healthcare SEO, Travel SEO, General SEO Services
* Keyword Research, On Site and Off Site SEO

* * Senior Specialist, Business Development * *

We offer high quality, cost-effective way to ensure success. We are able to work if you can figure out how to work in your product or service. Our specialists can improve their current campaigns or offers to design a full line scratch media strategy. We have helped hundreds of clients as to achieve top search engine rankings and traffic, such as Google, Yahoo and MSN.

Our company is a SEO and web design company located in Chennai India. We have a common upper positioning services search engine. We have introduced a couple of months based on what packages we offer a comprehensive SEO and web design services, which can give impetus to improve website ranking in search engines. Our services include custom design of the website and portal development, search engine optimization, CMS, internet marketing and end to end solutions for electronic commerce.

* Optimize content for company Web pages, blog(s), internal and external communications including announcements, press releases, quarterly corporate reports, presentations, technical documentation, sales support, short videos, etc as needed
* Digital Marketing, Social Media strategizing and penetration, Research and strategy-related work.
* Stir up discussions in Retail, Sales & Distribution groups, associations, etc
* Organize events, seminars, webinars to interact with industry experts and customers

* Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all the product brands and implement and manage social media programs.
* Experiment with new and alternative ways to leverage social media activities.
* Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media at Harbinger Knowledge Products.
* Measure the impact of social media on the overall marketing efforts.

* * Google Analytics, Webmaster Tools, Responsible for On-page factors like keyword research, title, Meta tags, internal linking, Image optimization, Site structure, SMO, Blog posting, All Social Media Activities.* *

* * On Page Optimization * *

* Initial Website Analysis |Competitors Analysis & Monitoring|Keyword Research|Content Optimization
* Sitemap HTML/XML Creation | Robot.txt File | Keyword Density | URL Structure | Title Tag
* Meta Tag Description | Meta Tag Keywords | Heading Tags | ALT Tags | Anchor Text |Image File Name
* Image Optimization | Canonical Issue | Doorway Pages | Microformatting | Localization | Cloaking
* Google Webmaster Tool | Google Analytics | Keyword in Page URL | FTP Software Like Filezilla etc.
* Google Panda Update | Google Penguine Update | Google Caffeine Update

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