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Viseven Europe OÜ
13 followers -
closed loop marketing, eDetailing, feedback, analytics, salesforce, KAM,
closed loop marketing, eDetailing, feedback, analytics, salesforce, KAM,

13 followers
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In the U.S., about 64% of #patients would be quite comfortable booking an HCP appointment by interaction with #AI; see for other ways artificial intelligence tech is welcome in #healthcare and #pharma:
PM360
PM360
pm360online.com
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Get the approved digital assets, together with the relevant information about them, with a few clicks with eWizard Global Store.
Having all the #digitalassets (#eDetailing, #email, call flows, etc.) conveniently sorted and filtered per brand, product, region, area, etc. is not only convenient for agencies and regional department – it empowers the marketer to access these materials, track their efficiency and ownership – and also encourage reuse of the most successful content.
See how it works:
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In case you wonder whether that thing called #patientcentricity can be manifested in design – it’s already expected to. Just look at how @pharmaphorum’s #deepdive dissects the #healthapps for bits of analyzable #UX – trying to provide a threshold for #pharma’s road to patients (btw the entire magazine issue is worth reading):
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Most HCPs want their interactions with #pharma companies to deliver #content or services that is relevant to their job, simple to obtain, and trustworthy. HCPs give the highest ratings to #pharma’s efforts in patient (educational) material and online CME. Try Viseven Remote Detailer – explore how to deliver most valuable and personalized content through most relevant channel for every physician https://buff.ly/2Dei7cZ
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No doubt, it is critical that all marketing and sales activities, as well as communication messages are well aligned. It is crucial, that #email is compliant and consistent, both Veeva Approved Email and broadcast mailing campaigns.
Do not miss our #webinar to identify the connection to #Veeva and #Salesforce Marketing Cloud:
Understand how to make your marketing tools work better together
Tue, Apr 24, 2018 4:00 PM - 4:30 PM CEST
Register here:
https://buff.ly/2H7VU6D
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No hectic in #pharma #digitacontent creation: even if there are multiple agencies crafting #eDetailing, #EmailTemplates, #apps etc. How? Store assets close to production/reuse facilities -
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Are you in the habit of analyzing things retrospectively after about a month? With @eyeforpharma events this habit is quite beneficial, it turns out. This nice overview (thanks @pharmaphorum!) of #pharma trends as discussed in Barcelona may be worth reconsidering: https://buff.ly/2JgApxM
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#HCPs who spend more than 8 seconds reading #pharma #email are 56 times more likely to engage than those who only skim – stats from @DMD_Digital from about a year ago; it feels the situation has hardly changed, really
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How far will the #emailmarketing road take #pharma when it comes to #HCPengagement? It turns out, one has to know what directions to take along that road:
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Quick, what are the most disruptive #healthtech trends for 2018? Now here’s what @Pfizer have in mind – and they seem to have a point, especially with the unexpected No.3:
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