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Virginia Nussey
Works at Bruce Clay, Inc.
Attended Westmont College
Lives in Ventura
4,609 followers|131,128 views
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Virginia Nussey

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Be honest. What do you think of the new +Bruce Clay, Inc. logo? Should companies always use a logo for a profile pic?
 
Company Profile Photo: A Logo or a Face for BCI?

A poll for anyone interested! Should brands use logos as their profile image or are photos OK in some cases?

Our brand designer created a beautiful new round logo to use on the company's social media profiles. We quickly replaced the old icon on our Twitter, LinkedIn and Pinterest profiles, but with Google+, we're wondering if the choice is so clear. Before yesterday, we had Bruce's face in that little round window, maybe because we were waiting for a nicer branded logo and maybe because people just plain prefer looking at people. But now we have a logo that fits nicely and represents the brand well. So we were wondering, do you think brands should stick to using logos, graphics or mascots for a profile image, or is it ever OK to do something different, like using Bruce's photo in our case? Do you have examples of brands using imagery, with or without people, outside the box?

The team of Bruce Clay, Inc. community managers behind this page — +Paula Allen, +Kristi Kellogg and +Virginia Nussey (currently typing) — would love to know if you agree with either of the following poll options, and welcome your opinions as comments below.
9 votes  -  votes visible to Public
67%
33%
A brand should use a logo in a prof. pic
67%
A photo of Bruce works for BCI on G+
33%
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Virginia Nussey

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The mobile-friendly annotation is missing from results that pass the Mobile-Friendly Test, replaced by other markup (like pagination/number of results on a page). Kind of a big deal, no? Hat tip +Stone Temple Consulting and +Grant Simmons. Get the whole story on the +Bruce Clay, Inc. blog.
 
Why the "Mobile-Friendly" label may be missing in Google SERPs

As the April 21st deadline to make your site mobile-friendly approaches, many sites are checking to see if their pages get the “mobile-friendly” annotation. Those two words are Google’s promise to searchers that a result meets a certain standard of usability that mobile surfers are starting to expect.

What’s concerning is that sometimes the label doesn’t show up — even though Google’s own Mobile-Friendly Test declares “Awesome! This page is mobile-friendly.”

In working with clients and through research, we've uncovered little-discussed reasons why a mobile-friendly annotation may not show up despite a page's being fully optimized for mobile browsing. Read this report by one of our senior SEO analysts, Maryann Robbins.

Read: http://bit.ly/1zhjHCR

#mobilefriendly #mobileSEO
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Grant Simmons's profile photoVane Kitrozoski's profile photo
 
Thanks for the mention.
Although +Maile Ohye said our site wasn't going to be negatively affected by the algo update (ie it passed all tests as mobile friendly), we both agreed not having the 'mobile-friendly" tag in SERP might impact click through rates if / as consumers get educated that the tag means a better mobile experience.
Cheers
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Virginia Nussey

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Man, this is AWESOME! Google+ has really developed our internal mindset for building community at BCI. Every one of the BCI community managers have learned a lot about what "add value" and "build relationships" really means on this responsive, reactionary, active  and ever-evolving platform. :)
 
So close ...

It was nearly one year ago that we decided to experiment with #Google+ and we decided to let growth happen naturally — just post good content, interact in comments, and participate in HOAs as our busy content team's time allowed. We divvied up the weekdays and assigned a different person to man (woman) our social media each day. In that time, we've learned a lot and gotten to know many great people here.

Now, here we are, just one follower shy of 1,000. On the brink!

Our investment of time in this platform has paid off. While G+ is not our top traffic referrer in terms of volume, we get more conversions resulting from Google+ traffic than from any other social media channel.

So to our #searchengine  marketing and #SEO  community of followers, we're taking this semi-momentous occasion to say thank you.

Oh, and if you'd like to recommend our page, we could use just one more friend ... ;)
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Steve Plunkett's profile photo
 
=) just wait .. soon 
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Virginia Nussey

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BRUCE CLAY IS HIRING
Apply for the senior SEO analyst position: http://linkd.in/16Jib50

Apply for the senior SEM analyst position: http://linkd.in/1yOySmu
 
We’re Hiring in Southern California! 

Calling all senior analysts! Bruce Clay, Inc. is looking for a Senior #SEO Analyst AND a Senior #SEM Analyst to join our team in sunny Southern California full time.   

If you love data, website architecture, actionable keyword research, and/or bid management -- we want you!  

Apply for the Senior SEO analyst position: http://linkd.in/16Jib50

Apply for the Senior SEM analyst position: http://linkd.in/1yOySmu



#SEOJobs   #SEMJobs   #PPC    
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My passion has always been Internet Marketing. I'm self taught, and all I require, is the opportunity for someone to open the doors to give me that opportunity. My website and business speak for themselves, in terms of Internet exposure.

Damn, wish I lived there.
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Kinda brilliant. #4 is right! Why no links in Instagram exactly? #socialmedia   #wishlist  
 
When it comes to social media, it's not always sunshine and hashtags. In the spirit of sharing, community manager +Kristi Kellogg reveals the top ten things she wishes she could change about social media management. Read and find out if you can relate! http://www.bruceclay.com/blog/the-social-media-wish-list/ #SMM #socialmedia  
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Have her in circles
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Virginia Nussey

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Caught this lovely doodle on Google.com.hk commemorating the birthday (4/23/1875) of Japanese artist Uemura Shōen.
 ·  Translate
上村松園 140歲誕辰 #GoogleDoodle
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Virginia Nussey

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I was scratching my head over this one. Well played indeed. Matt Cutts is NOT leaving Google to work at a search marketing company. But what might he do next? Quick poll.
 
+Matt Cutts is NOT Leaving Google for +Globe Runner

On Friday, +Bill Hartzer posted on announcement that Globe Runner was welcoming Matt Cutts as Director of Search, effective April 1. The post earned 70 comments and more than 500 social shares over the weekend. 

Cutts took to Twitter late Sunday, however, to refute the rumor: "Since two different people have emailed me about (http://globerunner.com/globe-runner-welcomes-matt-cutts-as-director-search/) ... Someone is doing an early April Fool's prank."
https://twitter.com/mattcutts/status/582258136125345792

Well played, Hartzer, well played. 

The audacious April Fool's joke does, however, bring up a question that's been lurking at the back of digital marketers' minds ... what is next for Cutts? Weigh in.

#DigitalMarketing #SEO   #SEM   #Google   #Search  
17 votes  -  votes visible to Public
He remains (in absentia) at Google.
41%
He starts his own search engine.
12%
He runs for President. #Cutts2016
12%
He pens the next Great American novel.
12%
He becomes a private SEO consultant.
24%
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This week's FREE SEO TOOL TUESDAY!

You've got your AdWords Keyword Planner, your Bing Keyword Research Tool, and maybe another in your paid tool kit, so why try another keyword research tool? Because the FREE KEYWORD TOOL from +Bruce Clay, Inc. Internet Marketing gathers the search activity across 3 engines in one place, along with Bing categories to inspire and demographic data to enlighten. Click through to the blog and give it a spin as +Chelsea Adams introduces you.
Use the free KSP keyword research tool to explore keyword volume, competition and context. A free SEO tool from Bruce Clay, Inc.
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Don't Fear Google Direct Answers. Adapt. +Bill Slawski Explains.

Thanks to Bill for a great interview. Here's a made-me-think highlight:

What are the top three trends in #SEO this year that website owners should care about the most?

1. Understanding how their site could be tied by search engines to knowledge bases and entities using semantic markup.

2. Getting a sense of how search engines are responding to different queries these days, with a number of rich snippet approaches and answer box results.

3. That phrase-based indexing still likely has a large role in how Google might boost some sites based upon their content, and how related anchor text might be to terms that those pages are optimized for.

Read the full interview by +Kristi Kellogg on the +Bruce Clay, Inc. Internet Marketing blog. See you at +Search Marketing Expo (SMX) West, Bill!
 
SEO by the Sea’s +Bill Slawski on Google Direct Answers

The #SMX Speaker Series continues with +SEO by the Sea's Bill Slawski. Slawski, a digital marketer since 1996, offers up key insights on Google direct answers in this exclusive interview with +Kristi Kellogg.  Slawski discusses:
• Potential threats and problems with Google answer boxes for website owners.
•How SEOs can approach Google direct answers as an opportunity with schema.
•The top three trends in search he’d recommend SEOs pay attention to this year.

+Search Marketing Expo (SMX) #digitalmarketing #SEO  
President of SEO by the Sea, Bill Slawski, continues the SMX West Speaker Series. He shares SEOs can turn Google direct answers into opportunity.
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This made my week! My presentation deck for SES Chicago made it on +Haiku Deck's  Most Inspiring Presentations of 2014 list! Topic of my preso is "Badass Blogging." Skip down to #10: Most Informative ^.^ http://blog.haikudeck.com/inspiring-presentations-2014/
5
John Alexander's profile photo
 
Congratulations, +Virginia Nussey! Some well-deserved recognition for a great presentation. I found it very helpful.
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Anyone else get an email notification like this? YouTube is suggesting I brag about how Hipster I am. #beforeitwascool  #firstkiss  
5
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Mat Bennett's profile photoKelly Irene's profile photoNelly Parra Sandoval's profile photo
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I did! I really was one of the first to catch it in the beginning of the year. Lol
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Have her in circles
4,609 people
Nathan Buggia's profile photo
Barbara Feldman's profile photo
Danielle Danciu's profile photo
AJ Kohn's profile photo
Giovanni montoya monsalve's profile photo
Sonia Winland's profile photo
Steve Olenski's profile photo
Nemopode Benjamin's profile photo
md Rizban's profile photo
Education
  • Westmont College
    English, 2002 - 2006
  • Syracuse University
    Journalism, 2006 - 2007
Basic Information
Gender
Female
Story
Tagline
Content Manager at SEO Firm Bruce Clay, Inc.
Introduction
I'm a writer with blogging, website content, PR and social media as my medium. In 2008, I entered the world of SEO in the employment of Bruce Clay, Inc. Since then I've helped businesses improve their online visibility through carefully crafted words.
Bragging rights
MA in Journalism from Syracuse University
Work
Occupation
Writer, editor, manager
Skills
HTML, WordPress
Employment
  • Bruce Clay, Inc.
    Content and Media Manager, 2008 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ventura
Previously
Los Angeles - Santa Barbara - Syracuse - Brooklyn
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This place is bomb - if you like breakfast - and who doesn't?! They've got breakfast standards as well as options for conscious eaters, like an "athlete's menu" of low-carb/high-protein dishes. I'm an egg white scramble with turkey bacon, feta cheese and sun-dried tomatoes kind of girl. That's off the athlete's menu. Ummm... healthy AND delicious?! Also, gratis coffee cake. The end.
Public - a year ago
reviewed a year ago
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