No more OM. Just science. What's lost and gained from rebranding Buddhist meditation as "mindfulness."
Excellent piece. I get the appeal of "paying attention to the moment," the sort of vague connection between mindfulness in popular culture and certain techniques within Cognitive Therapy to manage the low-level but pernicious neuroses that have calcified into common place narcissism. But as a brand, a cypher if you will, mindfulness (like its inbred uncle wellness) is devolving into meaningless jargon for the marketing's 8 fold ignoble wheel of hype.
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