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Engage the Video Generation
Engage the Video Generation

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YouTube is getting ready to launch a new version of its music service — and at the same time it is getting ready to charge more to see original shows like a “Karate Kid” spinoff. https://buff.ly/2L8b76Y #videocontent #videoadvertising
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The value of publisher audiences in bidding algorithms is increasingly defined by data, and bad data potentially is driving down the price of their inventory. https://buff.ly/2wv2xvH #digitaladvertising
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Nel nuovo studio di GroupM, nel 2018 per la prima volta a livello globale il tempo trascorso con i mezzi online sarà maggiore del tempo trascorso con la TV tradizionale via etere. http://ow.ly/zIZH30jT0GJ
#digitaladvertising
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La Commissione Europea punta sulla realizzazione di un codice di buone pratiche che i social dovranno applicare. Tale codice sarà elaborato entro luglio da un forum che sarà convocato a breve. https://buff.ly/2KqUoLB

#fakenews #digitaladvertising
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Publishers are pursuing multiple revenue streams in 2018. Based on Digiday’s surveys, 3 revenue sources are on top: display advertising, #videoadvertising and branded content. http://ow.ly/xlhW30jw6dI

#digitaladvertising #publishers #videoadvertising
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The gap between advertisers’ mobile viewability requirements and measurement vendors’ capabilities has become a commonly cited roadblock to growth in mobile ad spending.

http://ow.ly/HxiA30jqNqD
via Integral Ad Science

#viewability #brandsafety #mobile #mobileadvertising
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"Direct trading is the dominant trading mechanism for digital video advertising."

More highlights in IAB Europe's latest report "Attitudes to Digital Video Advertising.” http://ow.ly/U33y30jmb3y

#videoadvertising #digitaladvertising #video
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Expanding internationally could become more difficult if publishers can no longer use Facebook to build massive, loyal followings in their desired markets. http://ow.ly/Kw8130jjfZS

#digitaladvertising #publishers #adtech
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This informative and fun video by PCMag explains how #blockchain works. https://lnkd.in/e6MsweB

#digitaladvertising #transparency
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