Breaking up with Facebook: Where are brands and young users going?
Eat24 is one of the many brands reevaluating its relationship with Facebook as the site continues to make changes to the algorithm that affects organic reach. According to a study by ad agency Ogilvy, as of 2012, Facebook limited the organic reach of content to roughly around 16 percent. As of February 2014, the organic reach for brand pages was somewhere between 2 and 6 percent depending on the number of fans per page.
That means that even if your brand page has a million fans, only around two percent of those fans will see anything you post… unless you pay for it, of course.