Chief Consultant & Founder at Sparkline Analytics. Ex-Senior Conversion Specialist at Google Southeast Asia. Interested in all things Google Analytics, web analytics, and website optimisation. Interested in all things tech, web, analytics.
I am Chief Consultant & Founder at Sparkline Analytics. My expertise is in helping businesses, large and small, improve their online performance. I specialize in web analytics (primarily Google Analytics), user experience design, A/B and multivariate testing, and search engine optimization. My objective is to help clients increase their online traffic, conversion rates, and revenue, all leading towards positive ROI.
Prior to founding Sparkline Analytics, I spent 5 years as a Senior Conversion Specialist at Google Southeast Asia. I provided strategic counsel to Google’s top advertisers, agencies and partners on the use of free tools such as Google Analytics and Google’s Website Optimizer in order to increase Web site traffic flow and revenue, all without spending a single cent.
I come from an engineering background, having worked at three startups in Australia as a web applications engineer. I have a Bachelor of Information Systems (with Honours) degree and a Masters of International Business degree both from the University of New South Wales in Sydney, Australia.
In my downtime I'm also a TV addict (or some may call tragic). Right now I'm pre-occupied with LOST, Fringe, Heroes, Mad Men, 24, House, and Doctor Who.